Here's the latest CPG news happening right now on February 9th, 2025 including Liquid Death National Super Bowl Ad, New Olipop and Perfy Flavors, Mid-Day Squares RumorAccroding to Ad Week: The renegade canned water brand—with a growing lineup that now serves iced tea, sparkling and still water varieties—is buying its first national Super Bowl ad to air on Fox on Feb. 9, per an announcement released today.

While building the brand and establishing street cred based on scrappy marketing, Liquid Death CEO Mike Cessario said the $7 million Big Game buy provides “no cheaper way to reach over 100 million unique people who actually want to pay attention to the commercials.” Liquid Death aired a superbowl ad previously but only in 23 sectors of the United States. This will be their first national one.

According toBevnet.Com Olipop has permanently relaunched its Peaches & Cream flavor, which went viral on TikTok. Each 12 oz. can has 9 grams of fiber and just 5 grams of sugar. Olipop Peaches & Cream is available on the brand’s website and exclusively in Whole Foods Market nationwide (SRP $2.49) until May 1. After May 1, the flavor will be available in all major grocery stores. For more information, visit drinkolipop.com.

Perfy is Launching a Pepperoni Pizza flavored soda on NationalPizzaDay..
What's cool about Pepperoni Pizza Perfy?
• It tastes like pizza-flavored bloody mary mix. It's actually delicious if you're into that kinda thing.
• 30 calories | 3g sugar
• Caffeine? Fuggetaboutit!
• Ayyyy, no added sugar
• VERY LIMITED EDITION. Meaning once it's gone, it's gone.

There are swirling rumors that due to potential tariffs to be imposed next month against Canada by President Trump, Mid-Day Squares was tentatively planning to move their manufacturing to the United States where a majority of their revenue is derived from. According to others, this is simply a rumor and Nick Saltarelli, co-founder of MDS, is addressing this in a social media post. We will report it when we see it!