The CPG View

Cracking the Amazon Data Code: Smarter Growth Through Clean Insights (Andrew Hamada, CEO and Co-Founder of Reason Automation)


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Your career journey from Amazon to founding Reason Automation is fascinating. Can you share how your experience at Amazon inspired you to create a company focused on data and analytics?

You emphasize the importance of mastering data to stay ahead. What are the most common mistakes you see businesses make when it comes to utilizing their data effectively?

Reason Automation has evolved from simply extracting data to making it accurate, actionable, and easy to interpret. Can you share an example of how this shift has helped a business achieve success?

With Amazon being such a data-driven company, what lessons did you learn during your time there that you think all eCommerce businesses should adopt?

What are you most excited about for the future of eCommerce and how businesses can leverage data to drive innovation and growth?

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