People like to say that I don't want people to follow their dreams if they're dreaming about mash paddles and mass distribution. While that's not entirely true, I do think the odds are you'll be living on ramen noodles and stolen Netflix. 

But if you ARE gonna start a brewery, the point would be to do it right and make some money. And before you get to that point, you have to figure out just how in the world you are gonna pay for it.

You’ll need hundreds of thousands of dollars, preferably someone else’s dollars.

My guest today is Jason Sleeman from the Craft Beverage Lending division of United Community Bank.

He’s sharp, he's experienced and he's on the front lines of the industry. He knows what’s worked, what hasn’t, what’s coming and what’s dead.

I asked him on the show partly because some you have said that I’m mostly negative. First of all, get over it - this is serious business and my entire goal is to show you the real and honest side of the industry that no one else seems willing to share. But Jason has a perspective centered around how to make a brewery happen, make it profitable and make it valuable. What you're about to hear him share with us over the next couple hours is invaluable. It also happens to be positive so there, are you happy now?

Craft Beverage Lending

https://www.ucbi.com/business-banking/lending/sba-lending/craft-beverage-lending/

Contact Jason

Jason Sleeman |  Vice President – Craft Beverage Lending

United Community Bank | Woodstock, Georgia

Mobile 404-375-3945

[email protected]

Episode Sponsored by:

Brewery Direct

Simpson Motorcycle Helmets

Yakima Valley Hops