By Cayla Craft
4.9
13281,328 ratings
The podcast currently has 769 episodes available.
Build a Brand Identity That Turns Followers Into Fanatics!
In her latest podcast, Cayla Craft shares valuable insights on building a strong brand identity that converts followers into loyal customers. She emphasizes the importance of understanding your brand’s mission, vision, and core values, which guide the type of content and messaging you create. Cayla highlights the significance of knowing your target audience and suggests focusing on helping a former version of yourself to better understand their needs and challenges. She illustrates the power of specific messaging with examples like Bumble’s success, showing how addressing audience pain points can drive growth. Cayla also advises entrepreneurs to develop a brand personality that may differ from their personal identity, creating an alter ego to represent the brand’s voice. Finally, she discusses the value of feedback, encouraging listeners to use it constructively to refine their brand and better align with their audience.
Key Moments:
Understanding Brand Identity (00:00:30 - 00:01:24): Cayla emphasizes the importance of understanding your brand’s mission, vision, and purpose to create messaging that converts followers into loyal customers.
The Role of Core Values (00:02:13 - 00:03:27): She explains that core values guide brand identity, using an example of a podcaster whose core value is fun, which dictates the type of content they produce.
Knowing Your Audience (00:03:50 - 00:04:26): Cayla stresses the significance of clearly defining who you are speaking to in order to craft messaging that resonates deeply with your target audience.
Helping a Former Version of Yourself (00:04:58 - 00:05:27): She suggests focusing on helping a former version of yourself, as this creates a natural understanding of the needs and challenges of your audience.
The Power of Specific Messaging (00:05:27 - 00:06:14): Cayla uses the story of Bumble's founder to illustrate how understanding your audience’s needs can lead to massive business success.
Creating a Brand Personality (00:09:18 - 00:10:08): She advises entrepreneurs to separate their personal identity from their brand identity and to create an alter ego that embodies the brand’s voice and traits.
Feedback as a Tool for Growth (00:16:25 - 00:17:41): Cayla encourages taking feedback seriously but not personally, using it to adjust and improve brand messaging, ensuring it aligns with audience expectations and needs.
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In Part 7, the latest episode of her Identity Series, Cayla Craft dives into the concept of self-worth, emphasizing that it should be rooted in self-respect and God’s truth rather than external achievements or social validation. She invites listeners to actively engage by pausing to reflect and write down their thoughts on self-worth and whether they are truly satisfied with who they are. Cayla integrates biblical teachings, highlighting that God’s Word provides a timeless and solid foundation for understanding one's value. She explains that true self-worth remains stable even in the face of failure, as it is not dependent on business success or accolades. Cayla also stresses the importance of raising personal standards and setting boundaries to maintain healthy relationships. She concludes by encouraging listeners to seek answers and solutions in the Bible for lasting healing and transformation, rather than relying on superficial advice.
Key Moments:
Invitation to Take Action (00:01:23 - 00:02:14): Cayla emphasizes that the episode is interactive and encourages listeners to pause, reflect, and write down their answers to deepen their understanding of self-worth.
Exploring Self-Worth (00:03:19 - 00:03:48): She introduces the concept of self-worth, explaining that it should not be tied to success, money, or social validation, but rather be rooted in a quiet sense of self-respect and satisfaction with who we are.
Biblical Foundations of Identity (00:03:48 - 00:04:12): Cayla integrates Bible verses, highlighting that the truth about self-worth comes from God’s Word, which has stood the test of time and provides a solid foundation for believers.
Interactive Reflection on Self-Worth (00:04:12 - 00:05:14): She asks listeners if they are glad to be themselves and whether they have a healthy sense of self-worth, urging them to reflect on whether they attach their value to external achievements.
Separating Self-Worth from Success (00:11:21 - 00:12:17): Cayla explains that true self-worth is independent of business achievements, and while failure may still hurt, it shouldn’t devastate someone whose identity is rooted in God's truth.
Raising Standards and Setting Boundaries (00:18:23 - 00:19:08): She discusses the importance of raising standards and being mindful of the people we allow into our lives, as low self-worth often correlates with tolerating unhealthy relationships.
Applying God’s Truth to Personal Problems (00:27:17 - 00:29:00): Cayla concludes by challenging listeners to find specific solutions in the Bible for their problems and to rely on God’s Word rather than generic "bumper sticker" advice for true healing and transformation.
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How Social Media is Sabotaging Your Self-Worth and Stealing Your Purpose
In her podcast episode "Distractions," Cayla Craft delves into the importance of guarding oneself against harmful influences that divert focus from God’s purpose. She describes distractions as traps that steal identity, leading people away from their true path. Social media comparisons and fear, she explains, are common distractions that fuel feelings of inadequacy and inhibit spiritual growth. Cayla emphasizes the power of prayer and the support of a strong community to combat these mental strongholds. She warns against idolizing anything above God, such as money or security, as this can shift priorities away from faith. Ultimately, Cayla urges listeners to embrace their true identity in God, reject worldly distractions, and walk confidently in their divine purpose.
Key Moments:
Guarding Your Heart Against Poison (00:00:00 - 00:00:16): Cayla emphasizes the importance of protecting oneself from harmful influences and distractions that can infiltrate the mind and pull one away from their true purpose.
Distractions as Identity Thieves (00:00:49 - 00:01:03): She discusses how distractions work as traps set by the enemy to lead people away from their true identity and prevent them from living out God’s purpose.
The Inferiority Complex Trap (00:02:18 - 00:03:33): Cayla warns against comparing oneself to others, particularly on social media, which can lead to feelings of inadequacy and hinder spiritual growth.
The Role of Fear in Blocking Purpose (00:12:19 - 00:13:10): She identifies fear as a tactic that distorts reality, trapping people in negative thoughts and preventing them from pursuing God’s plan for their lives.
The Power of Prayer and Spiritual Warfare (00:08:28 - 00:09:08): Cayla encourages listeners to combat feelings of inferiority and fear through prayer, enlisting the support of friends and mentors to help overcome these mental strongholds.
Rebuking Idolatry and Placing God First (00:19:02 - 00:19:24): She speaks about the dangers of placing anything above God, such as money or security, which can steal blessings and lead to misplaced priorities.
Living in True Identity and Rejecting Lies (00:21:06 - 00:22:10): Cayla concludes by reminding listeners to embrace their identity as “kings and queens” in God’s eyes, to guard against worldly distractions, and to walk confidently in their purpose.
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Scarcity vs. Abundance: Choose the Mindset That Changes Everything
In her podcast episode "World View," Cayla Craft explores the empowering concept of living from a place of victory, trusting that God has already overcome challenges. She emphasizes discovering and embracing one’s unique identity, free from the expectations of others. Cayla contrasts two competing worldviews: one rooted in scarcity and separation, which fuels fear and competition, and another based on abundance and connection. She encourages listeners to adopt the latter, trusting that God is the ultimate source of all resources, opportunities, and creativity. This abundant perspective, she explains, brings peace and allows for generosity. Concluding, Cayla challenges her audience to consciously choose this worldview daily, enabling them to live with confidence, purpose, and faith.
Key Moments:
Fighting from Victory, Not for Victory (00:00:00 - 00:00:15): Cayla encourages listeners to walk through life feeling victorious because they serve a God who has already defeated the enemy, allowing them to move forward with confidence.
Discovering True Identity (00:00:40 - 00:01:04): She emphasizes the importance of embracing one's unique purpose and truth rather than conforming to others' expectations, as part of her ongoing identity series.
Two Competing World Stories (00:01:49 - 00:02:04): Cayla introduces the concept of two "world stories" that constantly vie for attention: one rooted in separation and scarcity, and the other in abundance and connection.
The Story of Separation and Scarcity (00:06:06 - 00:08:10): She describes the world story of separation, which centers on fear, competition, and the belief that there isn’t enough to go around, leading to self-focus and constant comparison.
Shifting to a World of Connection and Abundance (00:09:59 - 00:11:16): Cayla explains the alternative worldview, one of connection, where individuals believe in abundance, embrace mystery, and trust that God provides enough for everyone.
God as the Source of Abundance (00:13:01 - 00:13:04): She reassures listeners that God is the ultimate source of everything—money, opportunities, creativity—and that trusting in this abundance brings peace.
Choosing a Worldview Daily (00:13:34 - 00:15:44): Cayla concludes by challenging listeners to intentionally choose a worldview of abundance each day, which allows them to operate with generosity, peace, and an authentic belief in their worth and purpose.
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Stop Chasing Validation: Discover Your True Worth in God’s Purpose
In her podcast, "You Are Unique," Cayla Craft encourages listeners to root their identity in their God-given purpose rather than in external validation or social success. She stresses the importance of separating personal identity from brand identity, reminding her audience that self-worth should not be tied to sales or social approval. Sharing a personal story, Cayla reflects on the pressures she faced in her 20s, which led her to make choices based on appearance rather than faith. She emphasizes that true self-worth comes from being a child of God and warns against the pitfalls of comparison on social media. Cayla guides listeners through a visualization exercise to connect with Jesus personally and encourages daily reflection and journaling to stay aligned with God’s guidance. Ultimately, she inspires her audience to embrace their unique path and purpose.
Key Moments:
Understanding Your Unique Purpose (00:00:00 - 00:00:06): Cayla opens by encouraging listeners to discover what they were born to do and to root their identity in who God created them to be, rather than external measures of success.
Separating Personal Identity from Brand Identity (00:01:20 - 00:02:00): She explains the importance of differentiating personal identity from brand identity, emphasizing that sales and social validation should not define one's worth.
Reflecting on Past Decisions (00:02:43 - 00:03:12): Cayla shares a personal story about getting breast implants in her early 20s due to societal pressures, later realizing the importance of rooting identity in faith rather than appearance.
Finding Your Self-Worth in Christ (00:05:22 - 00:06:03): She emphasizes that true self-worth is found in being a child of God, urging listeners to reject societal standards and embrace their value as created beings.
Avoiding Comparison and Copying (00:04:47 - 00:05:03): Cayla warns against the temptation to mimic others on social media, encouraging her audience to stay authentic and follow the unique path God has set for them.
The Power of Personal Reflection (00:10:59 - 00:11:06): She leads listeners through a guided exercise to visualize their favorite place and experience Jesus's presence there, fostering a personal connection with faith.
Daily Reflection and Journaling (00:15:08 - 00:15:22): Cayla suggests journaling and reflecting on God's guidance daily, explaining that asking one question each day helps clarify God’s purpose and deepen one's identity.
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In her podcast, Cayla Craft dives into the theme of identity and purpose within the Kingdom of God, emphasizing that true identity isn’t measured by external success but by alignment with God’s plan. She encourages listeners to see themselves as heirs of Christ, embracing a royal mindset to fulfill their divine purpose. Cayla contrasts secular manifestation with Kingdom principles, explaining that we attract who we are in Christ, not just what we want. She highlights the Kingdom of God as residing within each person, reflected in their values and daily impact. Forgiving oneself and releasing past mistakes are essential steps, as she explains, to embrace a clean slate granted through faith. Finally, Cayla introduces daily repentance as a spiritual practice to let go of resentments and stay aligned with God's purpose.
Key Moments:
Recognizing Your Identity (00:00:23 - 00:00:52): Cayla discusses how many entrepreneurs lose themselves by measuring worth through external success, stressing the importance of finding true identity in God’s plan.
Living as an Heir of Christ (00:02:08 - 00:02:11): She encourages listeners to see themselves as royal heirs of Christ, a mindset that empowers them to embrace their purpose fully.
Redefining Success Beyond Manifestation (00:01:29 - 00:02:08): Cayla contrasts secular ideas of manifestation with God's principles, explaining that you attract what you are, not what you simply desire.
Kingdom of God as Within You (00:03:55 - 00:04:01): She explains that the Kingdom of God resides within us, showing up in how we live out our values and impact the world around us.
Overcoming Past Mistakes with Forgiveness (00:10:04 - 00:10:22): Cayla highlights the importance of forgiving ourselves and moving on from past mistakes, viewing our clean slate as part of our divine right in the Kingdom.
The Power of Faith Over Facts (00:17:04 - 00:17:15): Drawing on biblical stories, she explains the difference between worldly facts and God’s truth, encouraging faith that transcends circumstances.
Practicing Daily Repentance (00:23:32 - 00:24:03): She introduces the practice of daily repentance as a way to "charge up" spiritually, letting go of resentments and aligning more closely with God’s purpose.
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Money Won’t Save You: Why Your Core Values Are the Real Game-Changer
In this podcast, Cayla Craft explores the importance of rooting your identity in core values and faith, rather than external measures of success like money or followers. She explains how many entrepreneurs lose themselves by tying their self-worth to these external factors, but true peace comes from understanding your identity in God. Cayla encourages facing fears head-on and sitting with pain, allowing those experiences to strengthen and refine your sense of self. She emphasizes the power of forgiveness as a core value, noting how holding onto grudges can block personal growth and purpose. Throughout the episode, Cayla stresses the importance of living by your core values daily, as consistency in this practice is key to long-term success in both business and life. Ultimately, she inspires listeners to align their actions with their core values and trust God's plan for their lives.
Key Moments:
Losing Yourself in Entrepreneurship (00:00:23 - 00:00:52): Cayla explains how many entrepreneurs lose their sense of identity by tying their self-worth to external factors like money, followers, or sales.
Finding Peace Through Identity in God (00:00:59 - 00:02:24): She emphasizes that true peace comes when your identity is rooted in God's design for your life, not in worldly measures of success.
Understanding Core Values (00:03:20 - 00:03:39): Cayla introduces the idea that to truly understand your identity, you must know and live by your core values, which serve as the foundation for a fulfilling life and business.
Facing Fear in Business (00:05:05 - 00:05:20): She discusses how fear can make entrepreneurs feel lost, but challenges them to face their fears rather than run from them, trusting that God's plan will guide them.
Sitting With Pain and Fear (00:06:36 - 00:07:00): Cayla encourages listeners to sit with their pain and fear, allowing it to transform them and strengthen their identity, rather than avoiding or ignoring their struggles.
The Power of Forgiveness (00:12:04 - 00:13:37): She highlights forgiveness as a critical core value, explaining that holding onto grudges can prevent people from stepping into their true identity and achieving their purpose.
Living Your Core Values Daily (00:13:59 - 00:14:05): Cayla concludes by reminding listeners that living their core values is a daily choice, and consistency in upholding these values will lead to long-term success in business and life.
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Stop Chasing Trends: Uncover the Real You for Lasting Success
In the first episode of her "Identity Series," Cayla Craft delves into the importance of understanding personal and brand identity, emphasizing how this can transform both life and business. She explains that many people chase trends without being rooted in their true identity, leading to confusion. Grounding the series in faith, Cayla encourages listeners to approach identity through a biblical lens, even for those unsure about their faith. She tackles four core questions: "Who am I?", "Where am I from?", "Why am I here?", and "Where am I going?". Cayla stresses that true identity goes beyond titles or roles and is rooted in being a child of God. By focusing on eternal purpose and divine love, she encourages listeners to live intentionally, both in business and in life.
Key Moments:
Understanding Identity (00:00:00 - 00:00:18): Cayla introduces her new 10-week series focused on understanding personal and brand identity, emphasizing how this knowledge can transform your business and life.
The Importance of Being Rooted in Identity (00:01:01 - 00:01:24): She explains how people often get lost by chasing strategies and trends without being rooted in their true identity, leading to confusion and inconsistency in their business.
Faith-Based Approach (00:02:02 - 00:02:14): Cayla shares that this series will be deeply faith-based, using biblical principles to help listeners discover their identity and purpose, encouraging an open mind even for those uncertain about their faith.
Who Am I? (00:03:26 - 00:04:31): She tackles the first question of identity, "Who am I?" and explains that true identity goes beyond roles like mother or business owner—it's about being a child of God.
Where Am I From? (00:06:37 - 00:07:03): Cayla introduces the second question, "Where am I from?" explaining that our true source is heaven, which gives us a new sense of purpose and confidence in our earthly journey.
What Is My Purpose? (00:07:48 - 00:08:14): The third question Cayla discusses is "Why am I here?" She emphasizes that while our roles and jobs may vary, the overarching purpose is to love God and love others.
Where Am I Going? (00:14:08 - 00:14:31): The final question Cayla addresses is "Where am I going?" She reminds listeners that their ultimate destination is heaven, encouraging them to focus on their eternal purpose rather than short-term success.
Are you ready to be the game changer in someone else’s life? Start by helping one person today and watch how it transforms your life and business. For those looking to take their business to the next level, check out my new LUXE Mentorship Program designed for entrepreneurs who are committed to reaching 7 figures in the next 12 months.
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What does it mean to truly change someone’s life?
In this episode of Crafted Entrepreneur, I share a personal story from my past that shaped who I am today, revealing the power of being "the one" in someone's life. This episode is a call to action for every entrepreneur who feels overwhelmed or lost in the grind. It’s a reminder that the most impactful businesses are built on a foundation of serving others and creating a ripple effect that goes far beyond what we can see.
Drawing from a powerful experience that I recently shared on stage for the first time, I talk about the profound impact one person can have on the course of someone’s life. Listen in for an inspiring message on the importance of focusing on people, helping one person every day, and being the game changer in someone else’s journey.
Episode Highlights
Key Moments
Are you ready to be the game changer in someone else’s life? Start by helping one person today and watch how it transforms your life and business. For those looking to take their business to the next level, check out my new LUXE Mentorship Program designed for entrepreneurs who are committed to reaching 7 figures in the next 12 months.
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Struggling to show up authentically on social media? In this episode of Crafted Entrepreneur, I chat with Jade Poole, a social media manager, mom, and entrepreneur, who has mastered the art of turning her life into a captivating story on Instagram. Jade shares her journey of starting her social media agency while 8 months pregnant, the strategies that helped her grow, and how to make social media work for you, whether you’re just starting out or looking to level up your game.
Jade discusses the power of storytelling, showing up consistently, and overcoming the fear of sounding too salesy on social media. If you've been struggling with confidence, creating content, or building an engaged audience, this episode offers practical tips and inspiration to help you build a strong social media presence.
Episode Highlights
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Ready to level up your social media game? Connect with Jade on Instagram @jadepool_ for free tips, advice, and insights on how to rock your social media presence. Follow along for more on how to build a brand that resonates with your audience and takes your business to the next level. Don’t forget to mention you heard her on the podcast!
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