In the debut episode of "DAM Right: Winning at Digital Asset Management," Chris Lacinak of AVP explores DAM strategy's essence with expert Kara Van Malssen. They debunk common strategy myths, emphasizing that strategy is about actionable plans, not just goals or problems. The discussion introduces the DAM Strategy Canvas, a tool designed by Van Malssen to help organizations articulate and execute their DAM strategies effectively.

The conversation covers the risks of lacking a clear strategy, such as resource misallocation and misalignment with business objectives. Through the DAM Strategy Canvas, listeners gain a practical approach to developing a focused, actionable DAM strategy that aligns with organizational goals.

This episode is a concise guide for DAM professionals and business leaders alike, offering expert insights and tools for enhancing digital asset management practices. Whether aiming to refine your strategy or optimize digital asset operations, this episode provides valuable strategies and thought leadership in DAM.

Guest Name(s):

Kara Van Malssen

Guest Bio(s):

Driven by a passion for helping organizations build impactful DAM programs, Kara Van Malssen is the Managing Director at consultancy AVP. Merging her deep expertise in systems thinking, user experience design, library science, and business analysis with extensive DAM experience, Kara crafts scalable and sustainable asset and data management solutions. Her diverse client portfolio ranges from Fortune 1000 powerhouses to esteemed cultural heritage institutions and transformative non-profits. Beyond her consulting role, Kara frequently shares her insights at conferences and workshops around the globe.

Connect with Kara at https://www.linkedin.com/in/kvanmalssen/

Topics discussed in the episode:

• Introduction to the topic of DAM Strategy.
• Introduction of Kara Van Malssen, her background, and contributions to the field of digital asset management.
• Introduction of the DAM Strategy Canvas and its purpose as a strategic planning tool.
• The importance of aligning DAM strategy with organizational goals and objectives.
• Overview of the components included in the DAM Strategy Canvas.
• The rationale behind the creation of the DAM Strategy Canvas.
• The relationship between DAM strategy and implementation timelines.
• Recommendations on forming a DAM strategy team and stakeholder engagement.
• The optimal operational models for DAM based on organizational size and structure.
• How the DAM Operational Model complements the DAM Strategy Canvas.
• The impact of deployment time on user satisfaction with DAM solutions.
• Advice for listeners interested in applying the DAM Strategy Canvas to their organizations.

Resources mentioned in this episode:

• Richard Rumelt - Good Strategy/Bad Strategy: The Difference and Why it Matters
• DAM Operational Model
• The Isley Brothers
• Kandy by Fever Ray
• Strategyzer Business Model Canvas
• DAM Strategy Canvas
• NYU Moving Image Archiving and Preservation Program

Engage:

🆓 Download the DAM Strategy Canvas & other free resources at https://weareavp.com/free-resources

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🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinak

🔎 Find a fully searchable synchronized transcript on the Aviary Platform at https://damright.aviaryplatform.com/collections/2725/collection_resources/125814/transcript

Music from #Uppbeat (free for Creators!):

https://uppbeat.io/t/hey-pluto/the-gentleman

License code: FCZATJ1ONY2SKBR2