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DAM Right episodes

  • DAM Deep Dive: MediaValet

    In this episode of the DAM Right Deep Dive Series, host Chris Lacinak takes you inside MediaValet, a Digital Asset Management (DAM) platform that began as an agency’s answer to its own content problem and became the first DAM built on Microsoft Azure.

    Joining Chris are Rob Chase (President & CEO) and Jean Lozano (CTO). Together, they share how MediaValet found its focus on the everyday creator, why adoption is the metric they watch most closely, and what it takes to make AI genuinely useful in a DAM rather than just impressive in a demo. Through all the noise around AI, the conversation keeps returning to one clear point: strong foundations still decide what works.

    Together, they explore:

    • MediaValet’s origins at VRX Studios, and how a shift from serving administrators to serving every user reshaped the platform
    • Who the “everyday creator” is, from salespeople building pitch decks to franchisees updating a menu with brand-approved templates
    • What’s next, including story portals, an embedded integration platform as a service (IPAS), Model Context Protocol (MCP) access for the large language models teams already use, and Milla, an AI assistant with memory
    • The unglamorous features that shape daily work, like browser uploads of up to 4,000 assets in a single batch
    • Where MediaValet fits best, where it doesn’t, and why organizations choose it
    • Where AI delivers real value today (discoverability and governance) and where it’s still overhyped
    • Practical advice for DAM selection: set the AI hype aside and test the foundations AI depends on

    Guest Info:

    Rob Chase – President & CEO, MediaValet - https://www.linkedin.com/in/rob-chase-b0845645/

    Jean Lozano – CTO, MediaValet - https://www.linkedin.com/in/lozanojean/

    Resources mentioned in this episode:

    • MediaValet – https://www.mediavalet.com/
    • DAM Selection Masterclass – https://bit.ly/yourdamchoice
    • AVP – https://www.weareavp.com/
    • DAM Right Soundtrack – https://open.spotify.com/playlist/4ZzCabPS7up3thnq5uwdKs?si=1780631a0ed14013

    Related reading from AVP:

    • What DAM Vendors Are Saying About AI Readiness (includes MediaValet’s perspective) – https://www.weareavp.com/dam-vendors-ai-readiness/
    • Is Your DAM Ready for AI? – https://lp.weareavp.com/dam-ai-guide
    • The Expert Guide to Establishing a Metadata Strategy for Your DAM – https://www.weareavp.com/the-expert-guide-to-establishing-a-metadata-strategy-for-your-dam/
    • Change Management in DAM: What Actually Drives Adoption – https://www.weareavp.com/dam-change-management/
    • Everything You Need to Know About Choosing a DAM System – https://www.weareavp.com/guide/everything-you-need-to-know-about-choosing-a-digital-asset-management-dam-system/

    Engage:

    🆓 Check out the ultimate DAM selection guide at https://bit.ly/yourdamchoice

    🔗 Follow me on LinkedIn: https://www.linkedin.com/in/clacinak

    30 min
  • The DAM AI Gap Is Real. Here’s How to Close It.
    What is the DAM AI gap?

    The DAM AI gap is the distance between what AI promises for Digital Asset Management (DAM) and what most DAM programs are actually ready to support. Faster search, automated metadata, and autonomous agents all depend on solid metadata, clear governance, and consistent processes. When those foundations are missing, AI exposes the weakness instead of fixing it.

    In this episode, AVP founder and CEO Chris Lacinak explains why the gap exists, why AI reveals weak DAM foundations rather than causing them, and what it takes to close the gap and get real value from AI.

    Why is the DAM AI gap growing?

    AI roadmaps promise intelligence, automation, agents, and major productivity gains. Inside organizations, DAM leaders often describe a different picture: rising expectations, smaller teams, fragmented metadata, unclear governance, and inconsistent operational foundations. Chris explores the widening distance between AI’s promise and an organization’s structural readiness to put it to work.

    The good news is that the gap follows familiar patterns. Once you can see where it comes from, the path to closing it becomes much clearer.

    What does Chris Lacinak cover in this episode?
    • Why AI acts as a stress test for DAM maturity. AI doesn’t create new problems in a DAM. It exposes the ones that already exist, much like the DAM struggles that often get blamed on the platform.
    • The difference between AI enablement and AI operationalization. Turning on an AI feature isn’t the same as being ready to run on it.
    • Why AI amplifies your DAM foundation instead of fixing it. Strong metadata and governance get better with AI, while weak foundations get worse, faster. That’s why a clear metadata strategy for your DAM matters more now, not less.
    • How weak metadata, unclear governance, and fragmented processes undermine AI initiatives. The specific failure points that tend to show up first.
    • What it takes to close the DAM AI gap. The operational model behind AI-ready DAM programs, grounded in AVP’s DAM Operational Model.

    How do you close the DAM AI gap?

    Closing the DAM AI gap starts with the foundation, not the feature. Organizations that get lasting value from AI have defined ownership, consistent metadata, clear governance, and processes people actually follow. That gives AI something reliable to build on, so assets stay rights cleared, easy to find, and ready to use as volume and automation grow.

    A practical first step is to see where your program stands today. The Is your DAM ready for AI? guide walks through each operational foundation with questions to ask and warning signs to watch for, and the DAM operational model self-assessment helps you score your current maturity.

    Frequently asked questions

    What is the DAM AI gap?

    The DAM AI gap is the distance between what AI promises for Digital Asset Management and what a DAM program’s metadata, governance, and processes can actually support.

    Does AI fix a weak DAM?

    No. AI amplifies what is already there. Strong foundations get stronger with AI, and weak foundations break down faster and more visibly.

    What is the difference between AI enablement and AI operationalization?

    AI enablement means turning on an AI feature. AI operationalization means having the people, governance, metadata, and processes in place to rely on that feature in day-to-day work.

    How do I know if my DAM is ready for AI?

    Start by assessing the operational foundations AI depends on. AVP’s AI readiness guide and operational model self-assessment are designed for exactly this.

    How much does AI in a DAM cost?

    It depends on how your vendor meters AI usage, such as credits, tokens, API calls, or per-asset pricing, and on the types of assets you process. How much does AI in your DAM actually cost? breaks down how to model it.

    Resources mentioned in this episode
    • For a deeper dive into this topic: The DAM AI gap is real. Here’s how to close it.
    • AVP free DAM resources: https://www.weareavp.com/free-resources
    • AVP Insights: https://www.weareavp.com/insights
    • Talk with our team: https://www.weareavp.com/contact

    Related reading
    • What DAM vendors are saying about AI readiness
    • Trust, authenticity & governance for the AI age
    • Getting started with AI for Digital Asset Management & digital collections
    • The operational model for DAM success (video)
    • Why your team needs a digital asset manager (and how to hire one)

    Engage

    🔗 Follow Chris on LinkedIn: https://www.linkedin.com/in/clacinak

    👍 Subscribe, follow, and like on your platform of choice to get the latest episodes

    📰 Join our newsletter for DAM Good Advice: https://lp.weareavp.com/dam-good-advice-signup

    10 min
  • DAM Deep Dive: Aprimo

    In this episode of the DAM Right Deep Dive Series, host Chris Lacinak takes you inside Aprimo, a long-established DAM platform with deep roots in enterprise marketing.

    Joining Chris are Erik Huddleston (CEO), Kevin Souers (Chief Product & Technology Officer), and Nick Tomassetti (Vice President of Sales). Together, they unpack how Aprimo has evolved over time, how organizations are navigating DAM at scale today, and what and what it means to move from experimenting to operationalizing agentic AI within DAM.

    Together, they explore:

    1. Aprimo’s origins and evolution, and how content operations became central to its platform strategy
    2. How enterprise organizations think about DAM, AI, and content orchestration
    3. Customer profiles, success patterns, and common barriers to DAM adoption
    4. The role of AI as foundational infrastructure rather than a bolt-on feature
    5. Leadership perspectives on culture, people development, and long-term value creation

    Guest Info:

    Erik Huddleston – CEO, Aprimo - https://www.linkedin.com/in/ehuddleston/

    Kevin Souers – Chief Product & Technology Officer, Aprimo - https://www.linkedin.com/in/kevin-souers/

    Nick Tomassetti – Senior Vice President of Sales, Aprimo - https://www.linkedin.com/in/nick-tomassetti-1898028/

    Resources mentioned in this episode:

    1. Aprimo – https://www.aprimo.com/
    2. DAM Selection Masterclass – https://bit.ly/yourdamchoice
    3. C2PA (Coalition for Content Provenance and Authenticity) - https://c2pa.org/
    4. Gartner 2025 DAM Magic Quadrant - https://go.aprimo.com/reports/gartner-dam-magic-quadrant
    5. AVP – https://www.weareavp.com/
    6. DAM Right Soundtrack – https://open.spotify.com/playlist/4ZzCabPS7up3thnq5uwdKs?si=1780631a0ed14013

    Engage:

    🆓 Check out the ultimate DAM selection guide at https://bit.ly/yourdamchoice

    🔗 Follow me on LinkedIn: https://www.linkedin.com/in/clacinak


    1 hr 27 min
  • What 2025 Taught Us About Getting DAM Right in 2026

    The AVP team takes lessons learned from 2025 and digs into what it really takes to get DAM right as organizations head into 2026.

    Host Chris Lacinak is joined by Kara Van Malssen, John Horodyski, Amy Rudersdorf, and Shawn Averkamp for a candid, pragmatic conversation about the priorities, pitfalls, and decisions that will shape DAM programs in the year ahead.

    This episode focuses on the lessons that emerged from real-world work across DAM selection, implementation, migrations, AI experimentation, governance, integrations, change management, and more, and how those lessons should inform what organizations do next.

    The team explores the growing gap between platform capabilities and organizational readiness, the rise of DAM-adjacent tools, why integrations and automation continue to challenge teams, and how AI is forcing a renewed focus on fundamentals like metadata, permissions, and stewardship. They also tackle big questions that will carry well beyond 2026: Is DAM evolving or being redefined? Are organizations moving too fast or not fast enough? And what conversations still need more attention inside the DAM community?

    If you manage, select, govern, or depend on a DAM platform, this episode is designed to help you move forward with clearer priorities, better questions, and a more realistic view of what success actually requires. 👉 Subscribe for more DAM Right conversations that focus on practical insight, not hype, as the DAM landscape continues to evolve.

    Guest Info:

    Kara Van Malssen – Partner and Managing Director, AVP https://www.linkedin.com/in/kvanmalssen/

    John Horodyski – Managing Director, Strategic Client Growth, AVP https://www.linkedin.com/in/johnhorodyski/

    Amy Rudersdorf – Director of Consulting Operations, AVP https://www.linkedin.com/in/amyrudersdorf/

    Shawn Averkamp – Director of R&D Services, AVP https://www.linkedin.com/in/shawnaverkamp/

    Resources mentioned in this episode:

    DAM Good Advice Newsletter (Subscribe to get updated when the 2026 DAM Trends Survey Report is published) https://www.weareavp.com/damgoodadvice

    Interline DPC 2026 Report https://bit.ly/interlinedpc2026

    C2PA https://c2pa.org/

    EU Artificial Intelligence Act https://artificialintelligenceact.eu/

    Engage:

    📰 Subscribe to DAM Good Advice at https://www.weareavp.com/damgoodadvice

    🆓 Access free DAM resources at https://www.weareavp.com/free-resources/

    🔗 Connect with Chris on LinkedIn: https://linkedin.com/in/clacinak

    50 min
  • OnDAM Paris 2025 Conference Recap

    The AVP team is back with another field report straight from Paris.

    Host Chris Lacinak is joined once again by our globetrotting DAM correspondent, John Horodyski, who just returned from the OnDAM 2025 Conference in France. And he’s giving us the full download.

    From gorgeous venues and natural light, to discussions on AI legislation, provenance, trust, authenticity, 3D workflows, DAM governance, and yes… even hip hop dancers. This episode dives deep into what made OnDAM one of the most energized DAM gatherings this year.

    If you’re curious how the European DAM community is thinking, what’s trending, and what’s coming next in 2026, this conversation will bring you right into the room.

    👉 Subscribe for more DAM Right conversations that explore the people, culture, and ideas driving the future of Digital Asset Management.

    Guest Info:

    John Horodyski - Managing Director, Strategic Client Growth, AVP – https://www.linkedin.com/in/johnhorodyski/

    Resources mentioned in this episode:

    OnDAM Conference - https://www.ondamparis.com/

    Activo - https://www.activo-consulting.com/

    C2PA - https://c2pa.org

    EU Artificial Intelligence Act - https://artificialintelligenceact.eu/

    Transparency and Frontier Artificial Intelligence Act - https://www.gov.ca.gov/2025/09/29/governor-newsom-signs-sb-53-advancing-californias-world-leading-artificial-intelligence-industry/

    California AI Transparency Act

    https://leginfo.legislature.ca.gov/faces/billNavClient.xhtml?bill_id=202320240SB942

    AVP Free DAM Selection Masterclass - https://bit.ly/yourdamchoice

    Engage:

    📅 Find us at upcoming events online and in-person at https://www.weareavp.com/avp-events/

    🆓 Get amazing free DAM resources at https://www.weareavp.com/free-resources/

    🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinak

    33 min
  • DAM NY 2025 Conference Recap

    The AVP team just got back from Henry Stewart DAM NY 2025, and we’re unpacking it all — live, unfiltered, and together.

    Host Chris Lacinak is joined by Kara Van Malssen, John Horodyski, Pamela Vizner, Jason Ulsh, and Brian Courtney for a roundtable recap of the biggest themes, surprises, and hot takes from this year’s conference.

    From AI hype vs. reality, to governance gaps, to why “DAM is a human endeavor,” the team breaks down what stood out most — and what’s coming next for the DAM community.

    If you missed the event (or just want to hear what your peers really thought), this candid, high-energy conversation will bring you up to speed.

    🎧 Listen for insights, laughs, and a few spicy predictions about the future of the DAMosphere.

    Guest Info:

    Kara Van Malssen – Partner and Managing Director, AVP – https://www.linkedin.com/in/kvanmalssen/

    John Horodyski - Managing Director, Strategic Client Growth, AVP – https://www.linkedin.com/in/johnhorodyski/

    Pamela Vizner - Associate Director, AVP – https://www.linkedin.com/in/pamela-v%C3%ADzner-oyarce-a1085518/

    Jason Ulsh - DAM Solutions Architect, AVP - https://www.weareavp.com/team/jason-ulsh/

    Brian Courtney - Senior Consultant, AVP - https://www.linkedin.com/in/bg-courtney-bb9374/

    Resources mentioned in this episode:

    • Henry Stewart 2025 DAM NY Conference - https://www.henrystewartconferences.com/events/dam-new-york-2025
    • C2PA (Coalition for Content Provenance and Authenticity) – https://c2pa.org
    • DAM Right Spotify Playlist - https://open.spotify.com/playlist/4ZzCabPS7up3thnq5uwdKs?si=53fcb86bfbf14f85

    Engage:

    📅 Find us at upcoming events online and in-person at https://www.weareavp.com/avp-events/

    🆓 Get amazing free DAM resources at https://www.weareavp.com/free-resources/

    🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinak

    46 min
  • DAM Deep Dive: Orange Logic

    In this episode of the DAM Right Deep Dive Series, host Chris Lacinak takes you behind the scenes with Orange Logic, a long-standing player in the DAM space that has experienced remarkable growth over the past several years.

    Joining Chris are Misti Vogt (Chief of Staff & Head of Customer Success), Jim Cavedo (Vice President of Solutions), and Brad Pearson (Senior Vice President of Product). Together, they explore Orange Logic’s origins, evolution, and perspectives on what makes a DAM platform adaptable, scalable, and future-ready.

    Together, they explore:

    • The origins of Orange Logic and how a photographer’s side project became an enterprise DAM platform.
    • Customer success patterns, use cases, and lessons from organizations managing petabytes of content.
    • How Orange Logic defines adaptability and what differentiates its approach to DAM adoption.
    • The company’s technical foundations, product philosophy, and roadmap for AI and autonomous DAM.
    • Industry challenges, DAM adoption trends, and what the next era of DAM might look like.
    • Personal insights on leadership, culture, and the mantra behind “Be Orange.”

    Guest Info:

    Misti Vogt – Chief of Staff & Head of Customer Success, Orange Logic – https://www.linkedin.com/in/mistivogt/

    Jim Cavedo – Vice President of Solutions, Orange Logic – https://www.linkedin.com/in/jimcavedo/

    Brad Pearson – Senior Vice President of Product, Orange Logic – https://www.linkedin.com/in/bradtpearson/

    Resources mentioned in this episode:

    • Orange Logic – https://www.orangelogic.com/
    • DAM Selection Masterclass – https://bit.ly/yourdamchoice
    • C2PA – https://c2pa.org/
    • AVP – https://www.weareavp.com/
    • DAM Right Soundtraack – https://open.spotify.com/playlist/4ZzCabPS7up3thnq5uwdKs?si=b740229561b34318

    Engage:

    🆓 Check out the ultimate DAM selection guide at https://bit.ly/yourdamchoice

    🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinak

    1 hr 35 min
  • DAM Deep Dive: Frontify

    In this inaugural episode of the DAM Right Deep Dive Series, host Chris Lacinak takes you behind the scenes with Frontify. Joining Chris are Roger Dudler, Founder and CEO of Frontify, and Thomas Meichtry, Director of U.S. Sales, who share their unique perspectives on the company’s origins, culture, customer successes, and vision for the future of DAM.

    Together, they explore:

    • The founding story of Frontify and how it evolved from a designer-developer workflow tool to a global brand management platform.
    • The role of culture, product obsession, and “scrappiness” in shaping the company.
    • Customer stories from Bosch, Lufthansa, and Uber that highlight measurable impact at scale.
    • Common pain points DAM buyers face today and how Frontify addresses them.
    • Technical differentiators like Frontify’s SDK, developer-friendly extensibility, and new automation capabilities.
    • Industry insights on DAM adoption, procurement best practices, and what the next 3–5 years may hold for the DAM space.

    Guest Info:

    • Roger Dudler – Founder & CEO, Frontify – LinkedIn: https://www.linkedin.com/in/rogerdudler/
    • Thomas Meichtry – Director of U.S. Sales, Frontify – LinkedIn: https://www.linkedin.com/in/thomas-meichtry-9248a2b7/
    • Frontify: https://www.frontify.com

    Resources mentioned in this episode:

    • DAM Selection Guide – https://bit.ly/yourdamchoice
    • DAM Selection Webinar – https://bit.ly/selectingyournextdam
    • Bosch Case Study – https://www.frontify.com/customers/bosch
    • Lufthansa Case Study – https://www.frontify.com/customers/lufthansa
    • Uber Case Study – https://www.frontify.com/customers/uber
    • Mercedes Case Study – https://www.frontify.com/customers/mercedes
    • Frontify Developer Portal & SDK – https://developer.frontify.com
    • Frontify Paradigms Conference – https://paradigms.io
    • n8n – https://n8n.io
    • Make – https://www.make.com
    • Tray – https://tray.io
    • ElevenLabs – https://elevenlabs.io
    • Cursor – https://cursor.sh

    Engage:

    📣 Register for Selecting Your Next DAM: A Step-by-Step Webinar on October 7th. https://bit.ly/selectingyournextdam

    🆓 Check out the ultimate DAM selection guide at https://bit.ly/yourdamchoice

    🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinak

    1 hr 35 min
  • Ask Me Anything: Governance

    Digital Asset Management (DAM) governance is the set of roles, policies, and standards that shape how digital assets are created, described, accessed, and used across an organization. It matters because a DAM is only as trustworthy as the rules behind it. Without governance, even a well-chosen system slowly fills with duplicate files, inconsistent metadata, and assets nobody is sure they’re allowed to use.

    In this Ask Me Anything (AMA) episode of the DAM Right Podcast, AVP’s Kara Van Malssen and John Horodyski take listener questions on DAM governance. They cover the core principles, the challenges that tend to slow teams down, and the practices that keep a governance program healthy long after launch. Governance can feel abstract because it touches people, process, and technology all at once. This conversation breaks it into practical pieces you can act on.

    What is DAM governance?

    DAM governance defines who makes decisions about your assets, which rules everyone follows, and how those rules are kept current. In practice, that includes metadata standards, permissions, rights and usage policies, and the roles responsible for maintaining them.

    Governance is one of the seven elements of AVP’s Operational Model for DAM Success, alongside purpose, people, technology, process, measurement, and culture. That framing is useful because it shows governance as part of a working system rather than a standalone rulebook. For a closer look at how the elements fit together, see the DAM Operational Model guide.

    Why does DAM governance matter?

    Governance is what turns a collection of files into assets that deliver value. A well-governed DAM keeps assets:

    • Rights cleared, so teams know what is safe and legal to use
    • Easy to find, because metadata is applied consistently
    • Ready to use, in the right format and context, with no cleanup needed

    Each of these depends on clear standards. Consistent metadata, for example, is a governance outcome as much as a technical one, which is why the Expert Guide to Establishing a Metadata Strategy for your DAM treats them together.

    The stakes are rising as organizations add AI to their DAMs. AI tends to scale whatever is already in place, good or bad, so weak governance becomes visible quickly. The DAM AI Gap Is Real. Here’s How to Close It. and Trust, Authenticity & Governance for the AI Age explore that connection in more depth.

    What does this episode cover?

    Kara and John answer audience questions on:

    • The fundamental principles of DAM governance
    • Common challenges in putting governance into practice
    • Best practices for implementing and maintaining governance over time
    • Recommended reading on digital and data governance
    • Accessibility requirements, including the European Accessibility Act (EAA)

    Where should you start with DAM governance?

    Start by understanding where your program stands today. The DAM Operational Model Self-Assessment helps you score governance alongside the other elements of a healthy DAM, so you can see where the gaps are before deciding what to fix first.

    From there, a few practical steps tend to make the biggest difference:

    • Name an owner. Governance needs someone accountable for it. Why Your Team Needs a Digital Asset Manager (and How to Hire One) explains what the role looks like and how to staff it.
    • Look past the platform. Many problems that look technical are really governance or process issues. DAM system struggles? Don’t rush to blame the platform. walks through how to tell the difference.
    • Build governance into your strategy. Policies hold up better when they connect to clear business goals. How to Create a Digital Asset Management Strategy That Works shows how to set that foundation.
    • Revisit it regularly. Governance is never finished. How to Manage Your Digital Assets Better offers ways to keep an existing program on track.

    If you’d like support along the way, AVP’s Strategize service helps teams plan governance from the start, and Elevate helps strengthen it in an existing DAM. For a real-world example, see how AVP worked with the Smithsonian to operationalize digital preservation practices across the institution.

    Frequently asked questions about DAM governance

    What is DAM governance?

    DAM governance is the set of roles, policies, and standards that determine how digital assets are created, described, accessed, and used. It keeps assets rights cleared, easy to find, and ready to use.

    Who is responsible for DAM governance?

    Governance usually works best with a single accountable owner, often a digital asset manager or DAM program lead, supported by stakeholders from teams such as marketing, legal, and IT. The owner keeps standards current, while stakeholders help shape and follow them.

    How is DAM governance different from data governance?

    DAM governance focuses on digital assets and their metadata, rights, and usage. Data governance covers an organization’s broader data. The two share many principles, which is why data governance resources can be helpful for DAM teams as well.

    How do you know if your DAM governance is working?

    Healthy governance shows up in everyday use. Users find what they need quickly, metadata is applied consistently, and teams can tell at a glance whether an asset is cleared for use. An assessment like the DAM Operational Model Self-Assessment can help you measure this.

    Does DAM governance matter for AI?

    Yes. AI relies on the structure and metadata already in your DAM, so strong governance is a prerequisite for useful, trustworthy AI results. The Is Your DAM Ready for AI? guide explains how to assess your readiness.

    Meet the guests

    Kara Van Malssen

    LinkedIn | Bio

    John Horodyski

    LinkedIn | Bio

    Resources mentioned in this episode
    • Managing Chaos: Digital Governance by Design by Lisa Welchman
    • Non-Invasive Data Governance: The Path of Least Resistance and Greatest Success by Robert S. Seiner
    • European Accessibility Act (EAA)

    About the Digital Asset Symposium
    • DAM in GLAM event
    • Aprimo
    • Allied Vaughn
    • Acquia
    • Iron Mountain
    • Aviary
    • NBCUniversal

    Keep exploring

    📣 Join us at DAM in GLAM on May 7th in NYC at MoMA. Find out more and register at digitalassetsymposium.com.

    🆓 Download the DAM Strategy Canvas and other free resources at weareavp.com/free-resources.

    🎧 Explore more governance conversations, like The Critical Role of Content Authenticity in Digital Asset Management.

    👍 Like, subscribe, and follow on your platform of choice.

    🔗 Follow Chris Lacinak on LinkedIn.

    57 min
  • DAM 2025 Forecast

    In this episode host Chris Lacinak joins Misti Vogt and Brian McLaughlin from Orange Logic to offer a 2025 DAM Forecast. They explore key trends shaping the future of Digital Asset Management (DAM), including connected DAM, adaptive DAM, and autonomous DAM with some veers into sustainability, content authenticity, user adoption and more. The episode provides insights into how organizations can future-proof their DAM strategies for greater efficiency and competitive advantage.

     

    Guest Info:

    • Misti Vogt - Chief of Staff and Head of Customer Success, Orange Logic -https://www.linkedin.com/in/mistivogt/
    • Brian McLaughlin - CEO, Orange Logic - https://www.linkedin.com/in/brian-mclaughlin-540613/
    • Orange Logic - https://orangelogic.com

    Resources mentioned in this episode:

    • DAM Strategy Canvas -https://lp.weareavp.com/avp-dam-strategy-canvas
    • How to make the case for a new DAM investment -https://www.orangelogic.com/blog/how-digital-asset-managers-can-make-the-case-for-a-new-dam-investment
    • Content Authenticity Initiative -https://contentauthenticity.org/
    • C2PA - https://c2pa.org/
    • DAM and Carbon Footprint Control: Less Clutter, More Impact -https://www.cmswire.com/digital-asset-management/dam-and-carbon-footprint-control-less-clutter-more-impact/
    • Digital Asset Symposium: DAM in GLAM -http://digitalassetsymposium.org/

    Engage:

    📣 Join us at DAM in GLAM on May 7th in NYC at MOMA. Find out more and register at https://digitalassetsymposium.com

    🆓 Download the DAM Strategy Canvas & other free resources at https://weareavp.com/free-resources

    💡 Download great DAM resources from Orange Logic at https://www.orangelogic.com/digital-asset-management-guides

    🔗 Follow me on LinkedIn athttps://linkedin.com/in/clacinak

    1 hr

About DAM Right

From the publisher's feed

Hey there, welcome to "DAM Right: Winning at Digital Asset Management," the go-to podcast for all DAM things. "DAM Right" is brought to you by Chris Lacinak, the CEO of AVP (weareavp.com), who's on a…

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