In this inaugural episode of the DAM Right Deep Dive Series, host Chris Lacinak takes you behind the scenes with Frontify. Joining Chris are Roger Dudler, Founder and CEO of Frontify, and Thomas Meichtry, Director of U.S. Sales, who share their unique perspectives on the company’s origins, culture, customer successes, and vision for the future of DAM.

Together, they explore:

• The founding story of Frontify and how it evolved from a designer-developer workflow tool to a global brand management platform.
• The role of culture, product obsession, and “scrappiness” in shaping the company.
• Customer stories from Bosch, Lufthansa, and Uber that highlight measurable impact at scale.
• Common pain points DAM buyers face today and how Frontify addresses them.
• Technical differentiators like Frontify’s SDK, developer-friendly extensibility, and new automation capabilities.
• Industry insights on DAM adoption, procurement best practices, and what the next 3–5 years may hold for the DAM space.

Guest Info:

• Roger Dudler – Founder & CEO, Frontify – LinkedIn: https://www.linkedin.com/in/rogerdudler/
• Thomas Meichtry – Director of U.S. Sales, Frontify – LinkedIn: https://www.linkedin.com/in/thomas-meichtry-9248a2b7/
• Frontify: https://www.frontify.com

Resources mentioned in this episode:

• DAM Selection Guide – https://bit.ly/yourdamchoice
• DAM Selection Webinar – https://bit.ly/selectingyournextdam
• Bosch Case Study – https://www.frontify.com/customers/bosch
• Lufthansa Case Study – https://www.frontify.com/customers/lufthansa
• Uber Case Study – https://www.frontify.com/customers/uber
• Mercedes Case Study – https://www.frontify.com/customers/mercedes
• Frontify Developer Portal & SDK – https://developer.frontify.com
• Frontify Paradigms Conference – https://paradigms.io
• n8n – https://n8n.io
• Make – https://www.make.com
• Tray – https://tray.io
• ElevenLabs – https://elevenlabs.io
• Cursor – https://cursor.sh

Engage:

📣 Register for Selecting Your Next DAM: A Step-by-Step Webinar on October 7th. https://bit.ly/selectingyournextdam

🆓 Check out the ultimate DAM selection guide at https://bit.ly/yourdamchoice

🔗 Follow me on LinkedIn at https://linkedin.com/in/clacinak