In this episode, we sit down with Yvonne McNair, the Chief Experience Officer and Founder of Captivate Marketing Group. A two-time Emmy-nominated event producer with 20 years of experience in the events industry, McNair shares her journey from the music industry to establishing her own business. 

McNair — one of our 2022 Top Event Experience Leaders — is known as a powerhouse behind the scenes, closing deals and sculpting entertainment — one exquisite experience at a time. She has worked with some of the biggest names and brands in the entertainment industry, from grassroots organizations to Fortune 500 companies to A-List artists.

Tune in to hear McNair share her thoughts about the impact of 2023 on the events industry, the challenges posed by the pandemic, and the evolution of events during her storied career. Yvonne also touches on her experiences producing concerts and festivals, the influence of technology on events, and her hopes for the industry's future.

Here’s what you’ll hear about in this conversation:

• The evolution of events, the rise in event technology, and the power of social and digital channels 

• How the pandemic forced event professionals to think outside the box and adapt to new ways of executing events and creating contingency plans

• The need for creativity and innovation to ensure the most impactful audience engagement and experiences

Mentioned in This Episode

• The Hustle of @617MikeBiv

• "Activate Your Greatness" by Alex Toussaint

• BizBash

• Captivate Marketing Group

• Yvonne McNair on Instagram

• Yvonne McNair on LinkedIn