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Could you be sabotaging your own SEO efforts without realizing it? Join me, Edd Dawson, as I sit down with Andre Savoie, an SEO veteran with nearly 20 years of experience, to unravel the secrets of successful SEO strategies. Andre warns against the allure of "get rich quick" schemes and highlights the costly mistakes businesses often make when chasing rapid results with low-cost services. We dive into the importance of understanding SEO from the ground up, sharing personal missteps and valuable lessons to help you make informed decisions about where to focus your time and resources.

Authenticity is the name of the game when it comes to content creation. We explore the nuances of crafting content that not only informs but also engages, emphasizing the need for an authentic voice that AI tools can’t replicate. Andre and I discuss the concept of "information gain," stressing the importance of unique insights in boosting search rankings. By reflecting on past trends, we illustrate the power of prioritizing quality over quantity, and how trimming low-quality content can lead to a more impactful online presence. The conversation takes a deep look at evergreen content, revealing how maintaining and updating comprehensive guides can deliver lasting value to both search engines and users.

For those who feel overwhelmed by the demands of SEO, we offer innovative strategies that ensure your content remains genuine and reflective of your expertise. Whether you're capturing ideas through voice recordings or using AI as a refining tool, authenticity remains key. We demystify the SEO intelligence platform, Keywords People Use, explaining how it can enhance your topical authority by identifying the right keywords and questions. This episode is packed with expert advice and actionable strategies, including a comprehensive group program designed to support business owners in navigating their digital marketing journeys effectively. Don't miss this opportunity to master SEO with insights that go beyond the surface.

Find Andre's coaching program at https://andresavoie.com/elevate/

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

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You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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