When selling media, particularly direct, there’s a constant tension and a trade-off when it comes to the clients creative.

Andrew “Bag” Sidwell and Michael Dargan join to unpack this very specific skillset that all Media Sales Professionals should develop

Connect with Andrew on LinkedIn

Connect with Michael on LinkedIn

Find out more about System 1 at www.system1group.com

For exclusive content and a chance to pick the topic and guide the show, connect with Jamie on LinkedIn.

Edited, Hosted and Produced by Joanne Helder

Music by Donyea Goodman at donyeamusic.biz/onlinestore