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We dive deep into the journey of Wim Coorevits, Microsoft's Community Lead for Business Apps, exploring his evolution from Belgian developer to global Microsoft innovator and the changing landscape of business applications.

TAKEAWAYS
• Started career as a developer in a marketing agency, discovering his passion for bridging technology and business
• Became a .NET trainer surrounded by MVPs who inspired his community involvement
• Earned MVP status in the Dynamics CRM space through sharing knowledge and expertise
• Transitioned to pre-sales, leveraging broad Microsoft technology knowledge to solve business problems
• Joined Microsoft as a Partner Technology Strategist before making the leap to product marketing
• Relocated from Belgium to the US for a role with Office 365 before finding his way to Power Platform
• Became known for creating demos shown "on every single stage in the world" during Power Platform's early days
• Now leads the Business Apps community team overseeing evangelism, community forums, advocacy programs, and events
• Team builds demos for keynotes and major events, focusing on real customer scenarios rather than fictional companies
• Currently developing an event tiering strategy to objectively determine how to support the many community events worldwide

Today, Wim's team not only builds the demos you see in major keynotes and launch events but also manages the forums, advocacy programs, and community engagement that sustain the vibrant Business Apps ecosystem. His insights into how Microsoft determines which community events to support and the challenges of scaling community engagement provide a rare glimpse into the strategy behind Microsoft's community presence. 

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Thanks for listening 🚀 - Mark Smith