In this episode of the Sneaker History Podcast, Mike Guillory interviews Josh Fraser, the Senior Lead Designer at Saucony, exploring his extensive background in footwear design, the evolution of design technology, and the importance of storytelling and authenticity in sneaker culture. Josh shares insights into the creative process behind Saucony's unique designs, the significance of material quality, and the impact of collaborations on brand identity. He reflects on the sneaker industry's current landscape and discusses future directions for Saucony, emphasizing the brand's commitment to craftsmanship and community.

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Chapters

00:00 Introduction to Josh Fraser and Saucony

03:02 Josh's Journey in Footwear Design

04:45 The Evolution of Design Technology

07:45 Saucony's Brand Identity and Storytelling

10:42 Quality and Craftsmanship in Saucony Products

13:35 The Impact of Collaborations on Saucony's Success

16:32 The Experience of Unboxing Saucony Shoes

19:23 Material Sourcing and Sustainability

22:32 Innovative Packaging and Marketing Strategies

25:25 The Future of Saucony and Market Expansion

31:04 The Art of Scrappy Storytelling

33:26 Inspiration Behind Design: The Year of the Snake

38:45 Creating Unique Footwear: The Omni 9 and Triumph 4

41:20 Heritage vs. Innovation: The Saucony Approach

47:49 Collaboration and Authenticity in Design

53:50 The Power of Relationships in Footwear Design

59:19 Looking Ahead: Future Projects and Innovations

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