Thank you for listening to CRANK THE 3RD - in this quick solo edition, I recap the episodes published since relaunching the podcast, previously known as 'Reputation Revolution'.

Catch you in the next episode!

Look up the word 'eclectic' in the dictionary and there will be a picture there of this week's guest - her name is Valerie Khoo, and when it comes to professional evolution, Valerie is the Queen of Reinvention!

Valerie has who has successfully navigated careers in accounting, PR, journalism, public speaking, entrepreneurship, and the visual arts.

She’s a published author and the founder of the Australian Writers' Centre, which has trained over 100,000 students worldwide since opening its doors in 2005.

Valerie also hosts the popular podcast - So You Want to be a Writer - which has over three million downloads - and, if that wasn’t enough, she was for several years the curator of Sydney's Lunar Festival, which is one of the city's major arts and cultural events.

Valerie’s creative journey took an unexpected turn when she picked up a paintbrush and discovered her passion for visual art.

If you’re keen to better understand what it takes to reinvent yourself professionally - perhaps you’re keen to get out of corporate and do something new, or take on a different project outside of the business you run - if building a portfolio career is on your radar - then you will love this inspiring conversation with Valerie Khoo!

CONCLUSION:

Valerie's story is a testament to the power of curiosity and adaptability in forging a fulfilling and creative career. Her journey encourages us to explore new avenues, embrace lifelong learning, and challenge conventional career paths for personal and professional growth.

VALERIE'S QUOTABLE QUOTES:

“Always give in to your curiosity because for sure it’s leading you somewhere that you’re actually meant to go.”

“It’s never too late. It’s just never too late.”

“Embracing new things and learning new things is so important for your health.”

“I think mentors are really important, and that was something I discovered way too late in life.”

“You can leap. You don’t have to ladder climb.”

CONNECT WITH VALERIE ON INSTAGRAM - https://www.instagram.com/valeriekhoo

Welcome to the belief and conviction episode of Crank The 3rd!

While many of us have, after three decades in the business trenches, experienced a decent amount of professional success, not everyone is fulfilled.

A lot of middle aged people remain stuck in their comfort zone, and are not playing as big a game as they could be.

Or, in the words of this week's guest, they're not living a "10 out of 10 life".

So I invited Richard Sauerman on to the show to deliver a 'kick in the pants', and he delivers!

Richard - aka 'The Brand Guy' - is a thinker and an humanist, with a massive interest in people and 'the human condition'. He has written two books and appears in the media on brand-related issues.

Richard has done the strategic thinking, brand planning and communications for over 200 brands in his career, but he's probably best known these days as a high-voltage motivational speaker (and reality TV contestant!).

Wow! We covered some ground in this episode, with lots of laughs, F-bombs, motivational nuggets and food for thought, all delivered at pace!

Across the course of the conversation, Richard:

• Discusses overcoming fears of mediocrity and societal pressures, urging listeners to challenge limiting beliefs and embrace risks for growth. 
• Emphasises authenticity, particularly for those over 50.
• Explores the link between happiness and service to others, drawing on research in positive psychology.
• Shares insights from Ralph Kelly’s Stay Kind organisation, and James Clear’s “Atomic Habits,” emphasising daily acts of kindness and continuous improvement.
• Addresses the challenge of forming connections, particularly in workplace settings, and how small gestures can improve relationships.

As the oldest contestant on the TV's Married at First Sight (Australia), Richard reflects on his experience of being on the show and the personal growth it prompted, especially after being diagnosed with ADHD at 63.

This revelation, he says, reshaped his understanding of his life, marriage, and career, leading him to advocate for increased awareness of adult ADHD.

Richard plans to write a book to educate others about ADHD and its misconceptions, using writing as a therapeutic outlet.

Strap yourselves in folks, this conversation is high energy!

___________________

QUOTABLE QUOTES FROM RICHARD:

“So if you like waiting for some day or one day to be a 10, you might not get the chance.”

“A lot of people are not fulfilled and happy and satisfied in the way they want to be, despite and in the face of their successes.”

“Don’t delay. Don’t wait for tomorrow. Don’t wait for the next day or next week.”

“Stop trying to be right ... just choose to be happy.”

“You can change the world in your way through those little small acts.”

“Tiny steps, small actions.”

___________________

In this episode, I chat with Jackie Goddard, founder of Power to Speak, a coaching business focused on helping individuals, particularly authors and entrepreneurs, communicate confidently and effectively.

Jackie emphasises the importance of owning one’s story and voice, overcoming fears of public speaking, and the transformative power of storytelling.

Through her experiences, she illustrates how vulnerability and authenticity can enhance connection and engagement in both personal and professional realms.

Jackie highlights the value of experimentation, risk-taking, and continuous learning in building a successful business and personal brand.

She also embraces change, and discusses the significance of stepping out of comfort zones, trying new things, and adapting to changing circumstances.

QUOTABLE QUOTES:

“If you don’t believe it, the audience won’t believe it either.”- JACKIE

“There is no failure, only feedback.”- JACKIE 

“Done is better than perfect.”- JACKIE

“If you don’t believe what you’re doing, then the audience won’t believe it either.”- JACKIE 

“We are all our own unique selling point, and it’s those stories that make us unique because we all have had a different journey.”- JACKIE

Connect with Jackie on LinkedIn.

Creative director and self-confessed corporate troublemaker, Stanley Johnson, joins us on the podcast to chat all things curiosity, networking, and the impact of pop culture and social media on maintaining relevance. 

Reflecting on his journey from humble beginnings, Stanley highlights the role of creativity and diverse experiences in tackling business challenges.

The conversation explores the evolution of advertising due to the emergence of digital media, with Stanley sharing his changed perception of Twitter and the enduring value of blogging.

He discusses the importance of writing and social media for honing communication skills, the need for creativity and risk-taking in corporate settings, and critiques society’s tendency for snap judgments.

Stanley also touches on his transition from agency work to freelancing, his passion for music, and the challenges of staying relevant later in life, underscoring the significance of cultural engagement and maintaining curiosity.

KEY TIME-STAMPED MOMENTS:

02:06 The role of a creative director

07:11 From weights and measures to creativity

10:11 Curiosity as a key to creativity

14:07 Navigating social media and digital trends

19:00 The impact of blogging

22:14 Staying tech savvy

26:31 Taking risks in creativity

29:30 Judgment without context

31:00 The creative journey: embracing change

32:40 Finding home in the hills

35:01 A day in the life of a creative consultant

44:09 Staying relevant in your third chapter

49:02 The value of experience and risk

ABOUT STANLEY:

Stanley Johnson is a seasoned creative director and co-founder of the creative consultancy stan/lee, based in Melbourne, Australia.

With several decades' experience in the industry, he has led innovative campaigns for major brands, including a transformative role at major tech company, MYOB.

Known for his strategic insight and storytelling prowess, Stanley is also an advocate for nurturing young talent in the creative field.

QUOTABLE QUOTES:

“If I worry about what people are going to think, then I’ll never do anything interesting.”

“You’re as old as you think you are and it’s as simple as that.”

Welcome back to the podcast formerly known as 'Reputation Revolution', now called CRANK THE 3RD!

In this episode, I explain what the rebranded show is all about: Who's it for, and what can you expect from future episodes from now on.

About the 'new' podcast:

CRANK THE 3RD is the show for motivated individuals aged around the 50 mark and over - those who have been in the business and professional trenches for some three-plus decades and have the metaphorical ‘scars on the knuckles’ and the ‘scuffs on the knees’ to prove it!

You've seen and done a lot over the journey, and now have reached an age and stage of life where you might be thinking:

“What next?” ...

• Do I continue with, sell, or downsize my business?
• Do I pivot my career so I can focus on doing something more meaningful?
• Do I adopt a portfolio approach to my work and build out numerous streams of income?
• Do I wind back my workload and develop a side-hustle around one of my passions?
• Do I take the plunge and move to another country altogether and work from there?
• Do I write that book I’ve always wanted to do, or start a YouTube channel and become a full-time ‘content creator’?

Bottom line: Those of us in this stage of professional life have oodles of experience under our belts, having racked up years’ worth of practical knowledge and vocational expertise, not to mention we’re a lot more sure of ourselves and confident in our own abilities.

But, we also live in a fast-paced volatile world. Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.

No matter how savvy, experienced and connected we are, certain challenges remain.

But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!

The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.

In this week's episode, we expand on the idea of taking your personal brand global.

And to help me do that is ANNE SCOTTLIN, who helps thought leaders and experts launch and monetise world class video podcasts and live streaming shows.

Anne has a bulging CV. Apart from being an active podcaster and live streaming host herself, she's also an author, coach and speaker, executive consultant with a number of companies ... and spent 10 years as a working actress in Hollywood!

As we recorded this conversation, Anne had just launched her new show - 'Launch It! The Podcast Maestro!' (CHECK IT OUT ON YOUTUBE HERE)

Apart from covering Anne's wide and varied professional journey - a 'must listen' for anyone who is multi-passionate and not a fan of niching down! - we unpack what's involved in going global with a video podcast or live-streamed show.

Video broadcasting technology today is amazing, which in turn provides experts and thought leaders with the opportunity to scale their brand and their business beyond domestic borders.

Be inspired and learn more from Anne in this episode of the Reputation Revolution show!

LEARN MORE ABOUT ANNE:

• Website
• Twitter
• Youtube show

Building a sustainable business off the back of one’s personal brand is the holy grail for many of us: Doing our own thing, being true to ourselves and our values, living by our wits and making a good living doing so — it ain’t easy! 

What is easy to get stuck in the same rut professionally and personally … to become scared to stand out, to change things up - to muck around with a formula that has perhaps worked for you and your business over time, but maybe you feel you’re becoming less and less relevant in a world that’s moving at warp speed.

Today’s topic is large and unwieldy and messy and oh so relevant and important for many of us.

Purpose, passion, principles and profit - we cover the lot in this episode, with a good dollop of health and wellness tips, insights and wisdom from someone who’s been in the trenches for absolutely decades - and is still out there, at age 78, fighting the good fight.!

His name is DR JOHN TICKELL. - he's a medical doctor, an international speaker, bestselling author and television personality, who has spent several decades travelling and studying the health, well-being and longevity patterns of people around the world.

  Dr. John shares his journey from opening Australia's first health resort 40 years ago to researching healthy longevity across 103 countries worldwide.

His diverse experiences range from surviving brain cancer to owning a Melbourne Cup-winning horse.

This fast-paced interview is packed full of wisdom not just about building a strong reputation but also living life fully equipped with purposeful direction guided by sound principles – all while making profitable decisions aligned with one's passion.

I hope you enjoy it!

Most business owners post content online with no idea where their next lead is coming from.

So says Chris James, this week's featured expert guest.

Chris, from Manchester, is an online business mentor, content strategist and keynote speaker. 

He helps solopreneurs and small business owners generate and convert leads organically on social media.

In this episode, we cover Chris's journey from telemarketing to running his own content consulting business - with heaps of insights, tips and ideas along the way.

Chris's story is not only inspiring but also packed with valuable lessons for anyone looking to make strides in content creation, social media strategy, and entrepreneurship.

Key takeaways :

**Resilience & Adaptation**: Embrace life’s challenges as they shape your professional journey towards success.

**Content Strategy**: Combine short-form (Instagram/TikTok) with long-form content (blogs/podcasts), based on your strengths.

**Personal Branding**: Your unique brand narrative sets you apart—invest time into developing it.

**Strategic Planning Before Execution**: Define clear objectives before diving into tactical content creation.

**Balance Promotional Efforts**: Use campaign cycles for promotional intensity variation while providing consistent value-based content.

Chris also advocates experimenting within different platforms while focusing predominantly on one until mastery is achieved before moving onto others—an approach that ensures quality engagement without spreading oneself too thin.

#ActionOverEverything

CONNECT WITH CHRIS ON LINKEDIN - https://www.linkedin.com/in/chrisjamesonline/

Chris's business website - https://www.chris-james.co/

As you grow your profile and reputation as a thought leader in your space - a professional domain expert of note … over time opportunities will pop up to speak at industry events, community meetups, webinars, online summits and the like.

These are great opportunities to share your ideas and your message with a captivated audience, in turn helping to build your professional bona fides and enhance your personal brand in the marketplace.

But what happens if you start getting good at this speaking caper, and the stages become bigger and more prestigious? You’ve honed your speaking chops for free - but you’re now starting to think: I could - and should - get paid for all this work!

Well, if becoming a professional keynote presenter is something that’s been on your radar, stay tuned because my guest today is a true insider of the speaking business.

👇

His name is CARSON WHITE - he’s the founder of Leading Voice, a speaker management company that represents some of Australia’s most respected and experienced presenters, MC’s and facilitators - he’s been in the speaker management trenches for some 25 years and has seen it all when it comes to presenting from the stage. 

HERE IS WHAT'S COVERED IN THIS EPISODE:

1. **Introduction:** Welcome to Reputation Revolution, a podcast focused on leveraging your professional reputation for greater influence and impact.

2. **Guest Introduction:** Meet Carson White, founder of Leading Voice - a speaker management company that represents Australia's top presenters.

3. **Speaker Management Business Model:** Learn about how Leading Voice - a speaker management company - differs from speaker bureaus by serving the needs of a small group of professional presenters (versus simply sourcing any speaker for any occasion, which is the domain of many bureaus).

4. **Impact of Covid-19 on Speaking Industry**: Explore how the pandemic has led to pro speakers diversifying their service offering due to the increased use of online training and events.

5. **Transitioning into Professional Speaking:** Gain insights from Carson's 25 years in the speaking business trenches about what makes an impactful speaker, and key factors needed for success in this competitive industry.

6. **Types of Speakers**: Understand two main types of speakers: thought leaders who provoke insights and ideas, and entertainers who share captivating personal experiences or achievements often involving overcoming adversity.

7. **Shift in Speaker Trends**: Discuss evolving trends over time within the speaking industry – moving from adventure-centered narratives towards more content-rich presentations.

8. **The Art of Stagecraft**: Delve into why stagecraft is crucial for effective presentation skills, focusing less on slides and more on engaging delivery.

9 .**Inspiring Speaker Story**: Hear about Tom O'Toole, a baker with an unconventional but highly successful approach to public speaking.

10 .**Effective Speaking vs Building Business as Speaker**: Uncover why being good at public speaking doesn't necessarily equate to building a profitable business as a paid speaker – it requires strategic thinking around positioning oneself in the market along with strong marketing efforts.

If you're thinking about embarking on a speaking career that pays, this episode is a great place to start!

• Connect with Carson on Linkedin - https://www.linkedin.com/in/carsonpwhite/