Crazy Courage Business Stories

Crazy Courage Business Stories

By Nick BeginBusinessEntrepreneurship
Download on the App Store

Crazy Courage Business Stories episodes

  • Interview with Carrie Irvine - Carrie Irvine Communications

    Carrie Irvine, founder of Carrie Irvine Communications, shares her journey from creative advertising to marketing and PR. She discusses her passion for working with non-profit organizations and her role in creating a national campaign to help people facing eating disorders. The conversation also delves into the changing landscape of media and the impact of PR in the digital age. Carrie Irvine shares her journey from being a special events coordinator to owning her own marketing company and working with a Canadian jewelry designer. She also discusses her experience with philanthropic campaigns and girl empowerment initiatives. Carrie Irvine shares her journey from working in the music industry to venturing into non-profit organizations and eventually starting her own business. She discusses her involvement in creating a music video, her work with Big Brothers Big Sisters, and her current projects in fashion and music. She emphasizes the importance of having a coach and the fulfillment of bringing together her diverse passions in her career.

    Carrie can be reached at:

    https://ca.linkedin.com/company/carrie-irvine-communications

    https://www.facebook.com/p/Carrie-Irvine-Communications-100093644148364/

    Takeaways

    • Carrie's journey from creative advertising to marketing and PR
    • Passion for working with nonprofit organizations
    • Creating a national organization to help people facing eating disorders
    • The changing landscape of media and the impact of PR in the digital age Carrie Irvine's diverse career journey includes roles as a special events coordinator, marketing director, entrepreneur, and philanthropist.
    • Her experience with retail marketing, event management, and jewelry design showcases her versatility and expertise in various domains.
    • Carrie's involvement in girl empowerment initiatives and philanthropic campaigns reflects her commitment to social impact and community engagement. The impact of music and mentorship in shaping career choices
    • The significance of combining diverse passions in a career
    • The value of having a business coach for goal setting and professional development

      • Sound Bites

      • "You have to be just a little bit crazy to run your own business for sure."
      • "Carrie Irvin Communications is a marketing communications and PR firm or agency."
      • "Your relationship doesn't mean a thing unless you've got a good story to pitch them."
      • "Carrie, do you want the job? And I was like, it was like, I thought I had died and gone to heaven. And that was my big break."
      • "She taught me everything I know. Like she was very, very detail oriented and she knew so much about marketing."
      • "That's where I really learned to be a leader because I had a lot of people reporting to me as well."
      • "We turned it into a studio to create this video. We had a school and a basketball court. My niece was the main character in this video."
      • "I knew I wanted to be on a board, but I wanted to be on a board that meant something to me."
      • "I've always been a bit of a risk taker."

        • Carrie Irvine, Carrie Irvine Communications, marketing, PR, creative advertising, nonprofit organizations, eating disorders, media, digital age, Carrie Irvine, marketing, retail, special events, entrepreneurship, jewelry, philanthropy, girl empowerment, music industry, nonprofit organizations, entrepreneurship, fashion, music, coaching, career journey, passion, mentorship

        1 hr 21 min
      • JoAnne Martin - The PREC Planners

        Joanne Martin, a financial planner specializing in Personal Real Estate Corporations (PRECs), discusses the challenges and opportunities for real estate agents in incorporating their businesses. She explains the limitations and benefits of forming a PREC and how it can impact an agent's income and financial planning options. Joanne emphasizes the importance of understanding each agent's unique situation and tailoring financial planning solutions accordingly. She also shares her approach of charging a flat planning fee and outsourcing technical tasks to a team of experts. Joanne's goal is to educate and empower real estate agents to make informed financial decisions. JoAnne discusses the importance of offloading tasks as a business owner and focusing on revenue-generating activities. She shares her experience of hiring an office manager to handle administrative tasks, allowing her to focus on her strengths and passion. JoAnne emphasizes the need for business owners to work on their business rather than in it, and the importance of mindset in achieving success. She also talks about her journey to obtaining her CFP designation and the mindset shift she experienced in realizing her own competence and value as a financial planner. JoAnne discusses her niche market of working with real estate agents and her goal of becoming the go-to financial planner for this industry.

        JoAnne can be reached at:

        https://theprecplanners.ca/

        https://www.facebook.com/profile.php?id=100087489627384

        https://www.linkedin.com/company/102782500/

        Takeaways

        • A Personal Real Estate Corporation (PREC) is a financial planning option for real estate agents that allows them to incorporate their businesses.
        • Real estate agents in Ontario were not allowed to incorporate their businesses until October 2020, which limited their tax and estate planning options.
        • The decision to form a PREC depends on an agent's individual financial situation and goals, rather than a generic income threshold.
        • Joanne Martin uses a fee-for-service model and outsources technical tasks to a team of experts to provide comprehensive financial planning solutions for real estate agents. Offloading tasks allows business owners to focus on revenue-generating activities and work on their business.
        • Having the right team and support in place is crucial for business growth and success.
        • Mindset plays a significant role in achieving success as a business owner.
        • Obtaining professional designations can provide validation and confidence in one's abilities.
        • Niche markets can offer unique opportunities for business growth and specialization.

          • Sound Bites

          • "If you don't know what a PREC is, you're probably not a client of mine."
          • "Real estate agents, it's literally like you sell a house, brokerage pays you your commission check, that's it. That's the only revenue that can go into it."
          • "As your business evolves, you can start offloading tasks and not having to wear as many hats yourself."
          • "Committing to a full-time salaried non-revenue generating position was the scariest part of making this jump."
          • "The best coaches will tell you, you have to spend time working on the business, not in the business."

            • Keywords: financial planning, Personal Real Estate Corporation, PREC, real estate agents, incorporation, tax benefits, estate planning, investment properties, offloading tasks, revenue-generating activities, hiring an office manager, working on the business, mindset shift, CFP designation, competence, value, niche market, real estate agents

            54 min
          • Behdad Jamshidi - CJAM Marketing

            Behdad Jamshidi, a former engineer, is now a broker for marketing agencies. He helps businesses find the right marketing partners by vetting and connecting them with agencies that specialize in their specific needs. His vetting process involves assessing agency fit, reviewing portfolio work, and conducting deep dive sessions. By finding the right agency on the first try, Behdad saves businesses time and money, helping them stay ahead of their competitors. His superpower is connecting people and ideas, and he is passionate about helping businesses make smarter marketing decisions. Behdad Jamshidi shares his journey of becoming a marketing broker and the challenges he faced in finding the right agencies for his clients. He realized that no single agency can solve all marketing problems and that the industry is constantly evolving. He emphasizes the importance of building a strong network of agencies and partners and constantly staying updated on the latest marketing trends. Behdad also discusses the mindset shift required to overcome doubts and challenges as a business owner. He plans to continue building his business, creating content, and eventually starting podcasts to share his knowledge and experiences.

            Behdad can be reached at:

            https://cjammarketing.com/

            1-877-657-0979

            https://www.linkedin.com/company/cjam-marketing/

            https://www.facebook.com/cjammarketing

            https://www.instagram.com/cjammarketing/


            Takeaways

            Behdad Jamshidi helps businesses find the right marketing partners by vetting and connecting them with specialized agencies.

            His vetting process involves assessing agency fit, reviewing portfolio work, and conducting deep dive sessions.

            Finding the right agency on the first try saves businesses time and money, helping them stay ahead of their competitors.

            Behdad's superpower is connecting people and ideas, and he is passionate about helping businesses make smarter marketing decisions. No single agency can solve all marketing problems; the industry is constantly evolving.

            Building a strong network of agencies and partners is crucial for success.

            Staying updated on the latest marketing trends is essential.

            Mindset shift is necessary to overcome doubts and challenges as a business owner.

            Creating content and sharing knowledge can help build a personal brand and attract clients.

            Starting podcasts can be a great way to share experiences and insights with a wider audience.


            Sound Bites

            "I'm going to get to a point where people are going to have to spend a lot of money to use me."

            "You helped me reduce my dumb tax."

            "I help you reduce your dumb tax."

            "As soon as someone said, hey, I can make money connecting people again, that's the key, right? That's the key."

            "No one agency can do all of these. And the ones that say they do are the really, really large ones that will charge you a ton of money upfront."

            "You're going to outgrow these guys and have to give you the next agency that's gonna take you to your next level."


            Keywords

            marketing agencies, vetting process, fractional CMO, niche partners, marketing strategy, website building, Google Ads, SEO, marketing broker, agency network, marketing challenges, evolving industry, strong network, marketing trends, mindset shift, content creation, podcasts

            46 min
          • Interview with Kyle Lawrie - Meet The Keepers

            Kyle Lawrie and his wife run the Meet the Keepers wildlife rescue center, where they care for over 60 animals ranging from arachnids to parrots. They also give presentations on responsible pet ownership and wildlife conservation. Kyle's passion for animals started when he worked at a zoo as a teenager and continued through his travels in Asia. He later started a cleaning business and worked with Little Ray's before starting his own rescue organization. The Keepers aims to educate people about the responsibilities of owning pets and the importance of choosing the right animal for their lifestyle. Kyle Lawrie shares his journey of starting a wildlife rescue organization called Meet the Keepers. He talks about the challenges of running a rescue center and the heartbreaking stories of abandoned animals. Kyle also discusses the growth of his organization and the importance of building systems and structures to support its expansion. He emphasizes the rewarding moments of working with animals and inspiring others to pursue their passions.


            Kyle Lawrie can be reached at:

            Phone - 613-894-5637

            Website - www.meetthekeeper.com

            Social Media - @meetthekeepers

            Takeaways

            Running a wildlife rescue center involves caring for a wide range of animals and promoting responsible pet ownership and conservation.

            Starting a business in the animal industry requires a passion for animals and a willingness to learn and adapt.

            Money can't buy happiness, and it's important to find a balance between pursuing your passion and financial stability.

            Educating the public about the needs and challenges of different animals is crucial to prevent impulse pet purchases and ensure the well-being of the animals. Starting a wildlife rescue organization comes with challenges, but it can be incredibly rewarding.

            Building systems and structures is crucial for the growth and success of a rescue center.

            Working with animals and inspiring others to pursue their passions can create unforgettable moments.

            Word of mouth can be a powerful marketing tool for a rescue organization.

            Flexibility and adaptability are essential when running a rescue center.


            Sound Bites

            "We have just over 60 animals in our care at the moment. And that ranges everything from arachnids, to tarantulas and scorpions."

            "Meet the Keepers was founded in 2016. I started working with animals in 2005."

            "I applied to 106 zoos around the world. Got one email back. Ended up in Wichita, Kansas."

            "I have my employee handbook policies and procedures and everything is just systemized now."

            "Once a week I get an unforgettable moment."

            "Being able to take everything that I've learned and having never said no to an opportunity to now being able to bring everything I learned into one."


            Keywords

            wildlife rescue, animal care, responsible pet ownership, conservation, entrepreneurship, wildlife rescue, animal abandonment, growth, systems, inspiring, passion

            58 min
          • Erin Patchell - Positivist Group and Trained to Help

            Erin Patchell, founder of the Positivist Group, discusses how her company helps purpose-driven businesses make a bigger impact in the world. The Positivist Group works with organizations that want to make a difference in their internal or external communities. They help these businesses achieve their goals through various interventions, such as employee surveys, leadership development systems, coaching programs, and workshops. Erin emphasizes the importance of having a team of advisors and mentors to support and guide entrepreneurs. She also talks about the origin of the name 'Positivist Group' and the philosophy behind it. Additionally, Erin mentions the Train to Help Project, a technology product funded by the Positivist Group, which aims to provide training and support for individuals with intellectual disabilities. Train to Help aims to build more inclusive customer service environments in brick and mortar businesses through the power of customer service. They offer online training for employees and employers to learn how to build inclusive environments and serve people with disabilities. Train to Help also has a business recognition platform where businesses can promote themselves as inclusive and be found by people with disabilities. The project is currently focused on Ontario and Quebec but has plans for expansion.

            Erin can be found here:

            Email - ⁠[email protected]⁠

            LinkedIn - ⁠linkedin.com/in/erin-patchell⁠


            Positivist Group

            Website - ⁠positivist.ca⁠

            LinkedIn - ⁠linkedin.com/company/positivistgroup⁠

            Facebook - ⁠facebook.com/positivistgroup⁠


            The Trained to Help Project

            Website - ⁠trainedtohelp.com⁠

            LinkedIn - ⁠linkedin.com/showcase/trainedtohelp⁠

            Facebook - ⁠facebook.com/trainedtohelp⁠

            OBJ article - ⁠https://obj.ca/ottawa-firm-positivist-group-pilot-businesses-disabilities/

            Takeaways

            • The Positivist Group helps purpose-driven businesses make a bigger impact in the world by providing interventions and support.
            • Having a team of advisors and mentors is crucial for entrepreneurs to navigate challenges and achieve their goals.
            • The name 'Positivist Group' reflects the belief in empiricism and the importance of maintaining a positive mindset.
            • The Train to Help Project, funded by the Positivist Group, aims to provide training and support for individuals with intellectual disabilities. Train to Help aims to create inclusive customer service environments in brick and mortar businesses.
            • The online training platform teaches employees and employers how to serve people with disabilities and meet AODA customer service standards.
            • Train to Help also offers a business recognition platform for inclusive businesses.
            • The project is currently focused on Ontario and Quebec but has plans for expansion.

              • Sound Bites

              • "We help purpose-driven businesses make a bigger impact in the world by growing their top line and their bottom line."
              • "There's something else that they want to achieve. And so we help them figure out what that is sometimes, and then we help them go about how to do that in the most efficient way possible."
              • "We analyze them, we try to filter them for the highest priorities given the goals that the organization has, and then we start sort of chipping away at it."
              • "We are aiming to build more inclusive customer service environments in brick and mortar."
              • "They're going to learn how to build more inclusive environments, how to serve people with disabilities."
              • "27% of the Canadian population has at least one disability that affects their ability or mobility in the real world."

                • Keywords: Positivist Group, purpose-driven businesses, impact, interventions, team, advisors, mentors, Train to Help Project, technology product, intellectual disabilities, Train to Help, inclusive customer service, brick and mortar businesses, online training, business recognition platform, disabilities, AODA customer service standard, expansion, Positivist Group

                45 min
              • Dr. Neel Chadha - Lanark Lifestyles

                Dr. Neel Chadha, owner of Lanark Lifestyles, discusses his experience running an aging-in-place retirement community and the challenges he faced during the COVID-19 pandemic. He shares how he had to learn to operate the residence while navigating the changing rules and regulations due to the pandemic. Dr. Chadha also talks about the importance of having a strong team and the impact of staff burnout. He discusses the expansion plans for Lanark Lifestyles and the unique model of creating a self-contained community with a medical center. Overall, Dr. Chadha emphasizes the importance of perseverance and learning from challenges.

                Dr. Neel Chadha can be found at:
                https://lanarklifestyles.ca/
                https://retirementlifestyles.ca/
                https://ca.linkedin.com/in/dr-neel-chadha-44829013b
                Takeaways

                • Running a retirement community during the COVID-19 pandemic was challenging, but having a strong team and prioritizing resident safety helped Dr. Chadha navigate the situation.
                • Staff burnout was a concern during the pandemic, and Dr. Chadha had to find creative solutions to maintain staffing levels.
                • Lanark Lifestyles is expanding and creating self-contained communities with a medical center, providing a comprehensive range of services for residents.
                • Perseverance and a positive mindset are key to overcoming challenges and learning from experiences in the business and healthcare industries.


                  • Sound Bites

                  • "One of my residents turned a patch of grass into a putting green. We now have putting tournaments."
                  • "I'm at a stage in my life where I'm just trying to take as much learning from these opportunities as possible."
                  • "We've got a state-of-the-art clubhouse with a swimming pool, yoga studio, big gym, sauna, lots of green space."

                    • Keywords: retirement community, aging in place, COVID-19, challenges, staff burnout, expansion, self-contained community, medical center, perseverance

                    33 min
                  • Interview with Caleb Dods - Dods Technology Consulting

                    Caleb Dods is the founder of Dods Technology Consulting, a company that helps non-technical companies with their technology needs. Caleb focuses on operations and back-office systems, particularly in physical goods companies such as construction, manufacturing, and logistics. He specializes in integrating non-standard hardware and software to optimize business processes. Caleb started his own business after working for large corporations like Nortel and Deloitte, where he gained experience in bridging the gap between business and technology. He targets medium-sized businesses going through change and helps them navigate technology challenges. Caleb Dods discusses the challenges and opportunities of starting his own consulting business. He emphasizes the importance of productivity and knowledge transfer in industries facing a drain of experienced workers. Caleb also shares his thoughts on the role of AI in business and how he uses it in his own work. He talks about his goal of building a business where he can choose the work he takes on and the challenges of pricing his services. Caleb reflects on the learning process of starting a business and the need to stay grounded and maintain work-life balance.


                    Caleb can be reached at:

                    https://www.dodstechnologyconsulting.com/

                    https://www.linkedin.com/in/caleb-dods-2003829


                    Takeaways

                    • Dods Technology Consulting helps non-technical companies with their technology needs, particularly in operations and back-office systems.
                    • Caleb Dods specializes in integrating non-standard hardware and software to optimize business processes.
                    • He started his own business after working for large corporations and realizing the common challenges faced by companies in bridging the gap between business and technology.
                    • Dods Technology Consulting targets medium-sized businesses going through change and helps them navigate technology challenges. Productivity and knowledge transfer are crucial in industries facing a drain of experienced workers.
                    • AI has potential in business, but careful consideration is needed for its effective use.
                    • Pricing services as a consultant can be challenging, and it's important to understand the value you bring to the client.
                    • Starting a business involves learning new processes and procedures, and it's important to know when to seek help from experts.
                    • Maintaining work-life balance and taking time away from the business is essential for mental well-being.
                    • The learning process of starting a business requires staying grounded and embracing the challenges.

                      • Keywords technology consulting, operations systems, back-office systems, hardware integration, non-technical companies, physical goods companies, business and technology, large corporations, medium-sized businesses, technology challenges, consulting business, productivity, knowledge transfer, experienced workers, AI, pricing services, learning process, work-life balance.

                      43 min
                    • Interview with Todd Hamstra - Fresh Co Franchisee

                      Todd Hamstra, the owner of Freshco in Bell's Corners, shares his experience as a franchisee and his journey of turning around a failing store. He discusses the revitalization of Bell's Corners and his commitment to the community. Todd emphasizes the importance of hard work and building strong relationships with staff and customers. He also addresses the high cost of food and provides insights into the pricing strategies of grocery stores. This conversation explores various themes related to the impact of supply chain on food prices, the influence of competition and price wars, the effect of Walmart and US chains on prices, the connection between lifestyle and affordability, the changing cost of living, the difference in childhood experiences, the decline of neighborhood connections, the changing work ethic, teaching work ethic to the next generation, the challenge of finding reliable workers, the value of effort and work, and the generational divide in work ethic. Todd also explains the limited control franchisees have over prices and product selection in their stores. Additionally, he shares his passion for giving back to the community through initiatives such as Thanksgiving turkey giveaways and supporting local schools and organizations.


                      Takeaways

                      • Owning a franchise requires experience and a strong work ethic.
                      • Building a successful business involves investing in the community and developing strong relationships with staff and customers.
                      • Overcoming challenges and achieving success often requires hard work and perseverance.
                      • The high cost of food is influenced by various factors, and grocery stores employ pricing strategies to remain competitive. The supply chain plays a significant role in driving food prices.
                      • Competition and price wars among food suppliers can lead to lower prices for consumers.
                      • The entry of Walmart and US chains into the market has had a significant impact on prices.
                      • The cost of living has increased, affecting the affordability of groceries.
                      • Childhood experiences and lifestyle choices can influence a person's perception of food prices.
                      • The decline of neighborhood connections has contributed to changes in consumer behavior.
                      • There is a perceived decline in work ethic among younger generations.
                      • Teaching work ethic and responsibility to the next generation is important.
                      • Finding reliable workers can be a challenge for businesses.
                      • Effort and hard work are essential for success in life.
                      • There is a generational divide in work ethic and attitudes towards work. There is a noticeable decline in work ethic and dedication among younger generations, leading to challenges in managing employees.
                      • Franchisees have limited control over prices and product selection in their stores, as these decisions are typically made by the head office.
                      • Giving back to the community is an important aspect of being a franchisee, and Todd Hamstra actively supports various initiatives and organizations.
                      • Supporting local schools, organizations, and veterans can have a positive impact on the community and foster a sense of connection and goodwill.
                        • 1 hr 28 min
                      • Interview with Coach Jean-Luc Boissonneault

                        Coach Jean-Luc shares his journey from being a personal trainer to becoming a successful business coach. He emphasizes the importance of igniting and maintaining passion in business, as well as the need for self-mastery and time management. Coach Jean-Luc also discusses the challenges he faced and the lessons he learned along the way, including the importance of boundaries and the impact of personal growth on business success. He highlights the role of a coach in providing guidance and asking the right questions to clarify direction and strategy. In this part of the conversation, Coach Jean-Luc discusses the importance of holding people accountable and not giving up when faced with challenges. He shares his personal experience of giving up on a successful business venture due to self-doubt. He emphasizes the impact of having a coach and how it can help individuals overcome their limitations. Coach Jean-Luc also talks about the art of coaching and the different approaches that can be used. He highlights the importance of managing energy and taking care of oneself as a coach. Additionally, he discusses the need for leaders to lead by example and the importance of embracing discomfort in order to grow. In this conversation, Coach Jean Luc discusses the importance of creating content and expressing oneself. He shares his experience of writing a book on letting go and taking control and the insights he gained from his journey. Coach Jean-Luc emphasizes the benefits of writing and the power of podcasts in connecting with an audience. He also discusses the challenges of video content creation and the value of daily writing. The conversation touches on the influence of books and the desire to try stand-up comedy. Coach Jean-Luc shares his vision for the future, including a seven-week program and bringing business leaders together in Nicaragua.


                        Coach Jean-Luc can be found at:

                        https://www.coachjeanluc.com/

                        https://www.facebook.com/jeanlucboissonneault

                        https://www.linkedin.com/in/jeanlucboissonneault/

                        https://www.youtube.com/@JeanLucBoissonneault

                        https://jeanlucboissonneault.medium.com/

                        https://www.tiktok.com/@businesscoachjeanluc


                        Takeaways

                        • Ignite and maintain passion by reconnecting with your why and the impact you have on others.
                        • Mastering the business world requires continuous learning and development in areas such as marketing, operations, sales, finance, and branding.
                        • Managing stress and time is crucial for maintaining balance and preventing burnout.
                        • Transitioning to a new path often requires letting go of control and embracing uncertainty.
                        • Success should be aligned with personal fulfillment and making a positive impact on others.
                        • Creating impact and helping others requires self-mastery, clarity of purpose, and strong leadership skills.
                        • Maintaining clarity and direction in business requires ongoing reflection, self-awareness, and the guidance of a coach. Creating content and expressing oneself is essential for building a personal brand and connecting with an audience.
                        • Writing can be a powerful tool for personal growth, communication, and vulnerability.
                        • Stand-up comedy requires courage and the ability to connect with an audience.
                        • Bringing like-minded business leaders together can lead to collaboration and growth.
                          • 1 hr 31 min
                        • Interview with Jordan Hawn - Hawn Consulting

                          Jordan Hawn, the owner of Hawn Consulting, shares his journey in building his brand marketing and sales agency. He discusses the importance of collaboration and educational workshops in his business model. The conversation also delves into the challenges and opportunities that arose during the COVID-19 pandemic. Jordan highlights the support he received from mentors and the decision-making process behind starting his own business. Finally, he explains how expanding his team allowed him to offer a wider range of services. In this conversation, Jordan discusses the four-step process his company uses to build a strong marketing infrastructure for their clients. He emphasizes the importance of tailoring the process to each customer's specific needs and goals. Jordan also talks about the challenges of staying up-to-date with marketing tools and technology and the need to continuously learn and adapt. He highlights the importance of training and empowering clients to use the tools effectively. Finally, Jordan shares his future plans for Hawn Consulting, including revamping their brand and website, and expanding into the educational space.


                          Jordan can be found at:

                          ⁠Website - Hawn Consulting⁠

                          ⁠LinkedIn - Hawn Consulting


                          Takeaways

                          • Collaboration and educational workshops are valuable components of a brand marketing and sales agency.
                          • The COVID-19 pandemic presented challenges and opportunities for entrepreneurs.
                          • Having a supportive network of mentors and loved ones can help navigate the journey of starting a business.
                          • Expanding the team allows for a broader range of services and increased capacity. Tailor the marketing process to each customer's specific needs and goals.
                          • Stay up-to-date with marketing tools and technology to provide the best recommendations to clients.
                          • Train and empower clients to use the tools effectively to make small changes on their own.
                          • Continuously learn and adapt to the evolving marketing landscape.
                            • 57 min

                          About Crazy Courage Business Stories

                          From the publisher's feed

                          “You know, sometimes all you need is twenty seconds of insane courage. Just literally twenty seconds of just embarrassing bravery. And I promise you, something great will come of it.”