AI Paycheck

Create AI-Powered Products That Sell Like Crazy


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Disclaimer: The AI Paycheck Podcast is for informational purposes only and does not provide financial, investment, or legal advice. Please consult a professional before making decisions based on our content.

Stop selling "AI" and start selling outcomes. In this high-impact episode of AI Paycheck, we sit down with product expert Hassan Raza to dismantle the biggest mistake side hustlers make: starting with the tool instead of the buyer.


If you’ve been wondering why your "1,000 Prompts" folder isn't selling, this episode is your roadmap to building result-oriented digital products that solve real-world workflow problems using the latest AI Tools.


The Shift: From Tools to Outcomes

Most AI products fail because they are "backwards." Instead of looking for a way to use a specific tool, Hassan argues you must identify a workflow problem first. Whether it's a recruiter struggling to rewrite job descriptions or a real estate agent failing to follow up after showings, your product should be the "system-in-a-box" that removes their friction. Remember: Outcomes sell; features don’t.


Inside the Product Ladder

Hassan breaks down his signature Product Ladder, a framework for scaling your side hustle from a simple idea to a high-ticket service:

  • Level 1: Template – Fast to build and easy to digest.
  • Level 2: Template + Examples – Shows the buyer exactly how to use it.
  • Level 3: Template + AI Prompts – Uses AI Tools as an accelerator to get results faster.
  • Level 4: Template + Automation – Makes the process repeatable and "magic."
  • Level 5: Service Add-on – High-ticket customization for premium clients.


The 48-Hour Build Workflow

Think you need weeks to launch? Hassan shares his lean stack for shipping an MVP in just two days:

  1. Define the Deliverable: Pick one specific buyer and one problem.
  2. Draft with AI: Use AI Tools like ChatGPT or Claude to build the structure and content.
  3. Add Examples: Never give a buyer "homework"; provide three real-world samples.
  4. The Prompt Layer: Include "Input," "Draft," "Critique," and "Style Match" prompts.
  5. Quick-Start Guide: Ensure your buyer knows exactly what to do in the first five minutes.


Validation and Pricing Strategies

You don’t need a massive audience to succeed. Learn how to use screenshot mining on Reddit and problem interviews to find "painful" problems people will actually pay for. We also dive into pricing tiers, from $9 checklists to $500+ automation kits, and discuss why you should avoid "copyright traps" and generic prompt packs.


Key Discussion Highlights:

  • Why "Prompt Obsession" is killing your sales.
  • The best marketplaces for your products, including Gumroad, Etsy, and the Notion Marketplace.
  • How to create "Industry Editions" to multiply your income without creating new products.
  • The Concierge MVP: Using AI Tools to deliver a manual service before automating it.


Don't just play with AI-productize it.


Are you interested in seeing a breakdown of a specific niche, such as products for real estate or recruitment, or would you like to explore the automation side of the "Product Ladder" first?

...more
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AI PaycheckBy Rajeswari Rajesh

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