🔹 Download the FREE RESOURCE GUIDE here: https://russellpearsonprograms.com 🔹 Engage 2 High-End Retainers that you can close in the next 14 days: https://russellpearsonprograms.com/retainers/ 🔹 You can also join THE CONSULTING GUILD here: https://theconsultingguild.com/ Create Consulting Offers That Attract High Paying Clients! In this podcast episode 106, Russell Pearson shares a strategy for creating consulting offers that don’t require fully productizing the solution before taking it to the market. He explains how using "expressions of interest" can help gauge if the market is interested in an offer before putting in the time and effort to develop it in detail. The approach involves four simple steps: defining what you have (e.g., a process, guide, or program), explaining the result it provides, outlining the general steps to achieve that result, and giving a call to action. Russell emphasizes the importance of engaging directly with potential clients, using the language they express, and designing solutions collaboratively to increase buy-in and success rates. Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas, and insights for creating a Consulting Business that aligns with a Lifestyle you LOVE.