Create From Truth

In today's episode, Will talks about the 10 beliefs that you need to instal in order to break through your coaching plateau and see the results you want in your coaching business.

In todays episode Will talks about how he schedules his tasks in his Google Calendar and how you can apply the same workflow.

Enjoy!

In today's episode Will shares a client win from a private client he is working with named Shannon.

She implemented Will's "Value Video" strategy, and targeted content ecosystem, and now is having weekly $3k clients come to her in her Instagram DM's.

Learn how by listening to this podcast episode.

In today's episode Will is joined by his past client Caleb, who is has a unique approach to coaching his clients through the "Experience-Oriented Fitness" (EOF) process to get holistic health results.

Enjoy the episode and take on a few points to your own coaching as you see fit that Caleb shares with us.

Check out Caleb's podcast here: https://tr.ee/Tp3Y1r_IHP

His Instagram here: https://www.instagram.com/coachcalebk/

Enjoy!

In todays episode Will talks about how the year is already half over, and gives you 5 deep thinking questions to ask yourself to assess your current situation.

Enjoy!

In today's episode Will is talking about the difference between branding and marketing. How to use both to amplify your client acquisition efforts and create a stream of ideal clients coming to you.

In this mornings episode, Will talks about a monthly progress video that he would send his clients when he was running SchillerFitness, and a system you can implement as well to increase your retention in your coaching business.

Enjoy!

he gap from $10k/m to $20k/m is a different game.
You must look back on the foundation that you just built and determine if it is solid enough to grow with.
It’s important.
I remember in 2016 when I was in the process of trying to buy a gym in my hometown.
I needed capital to do it.
(The deal didn’t work, that’s a story for a different day).
SchillerFitness was at about $7k - $10k a month at the time.
I needed to grow fast to get capital for this gym I was trying to buy.
I widened my ideal client.
I spent money on ads and had no idea what I was doing.
I made 3-4 different offers to make more sales.
… I made more cash, yes.
But the foundation of my coaching business wasn’t solid anymore.
The message wasn’t pure.
The Ideal client wasn’t aligned.
The core values weren’t true.
Although I made more money in the short term, it cost me more in the long term because I had to cut the fat, cut the BS expenses, and strengthen the focus and foundation before scaling up again next time.
Over time when I built and grew the right way, following the 7 C’s I’m talking about in this post… things exploded.
Take home point here is make sure your growth is for the right reasons.
… And you have the discernment to understand when to grow, or when to strengthen the foundation.
Keep building 🛠️

In today's episode Will talks about the difference between Long-Form and Short-Form content, and which ones you should be focused on as an online coach.

Enjoy!

Getting an outside perspective is powerful.
I had an application come in with incredible details on Friday.
Unfortunately I was filled by that time, but respected this coach greatly.
Before referring him elsewhere, I wanted to help.
He was stuck in the boom and bust cycle of a high ticket offer, with no back end reoccurring.
It’s a stressful situation to be in.
Before I offered advice I asked that he take action on it in the next 12 hours.
He agreed.
Then I walked him through what a back end offer could look like.
And how to position it to his current clients who are coming to an end.
He said he would touch base with me after he had the “2025 Version of [name]” calls.
But I never heard from him…
Then he messaged me late last night, saying he generated $23k in back end revenue.
And is back on track.
Good for that coach.
I respect speed of implementation, and told him that.
Results follow speed.
Remember that.
Thinking is important.
But doing, is more important.