Business Tao with George Kao

Create ONLY for your future true fans...


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Consider this:

Your audience will grow far beyond the people you currently know.

Your network right now is tiny, compared to your eventual (big) audience. Your current people might not even be a good representation of your true fans!

So don’t make your content in fear of the judgment of your existing colleagues, friends, fans, or family. They are not your true audience.

Create only for your future true fans.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
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Business Tao with George KaoBy George Kao

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