Phat Muscle Project

Creating a 10-Figure Business with Nick Mares

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In today’s episode we sit down with the co-creator of Kettle & Fire and owner of LightLabs Nick Mares. Whether you are a business owner, entrepreneur, coach or simply someone interested in innovation – this is a conversation for you!

  • Intro
  • College and thoughts on that?
  • What do companies want?  Education or experience?
  • Being a Thiel Fellow
  • Starting Kettle & Fire 2015. Where did the name come from?
  • Beef and Chicken products. One of the first shelf stable brands.
  • How long did it take you to become profitable?  What were the early years like?
  • 7 figures in 4 months, then raised money to go into large stores? Affiliates, emails, pushing social. 2019 Forbes reported $35M in sales and 7000 stores nationwide.
  • How did you make bone broth “sexy” so to speak?
  • When did start making money to pay yourself?
  • 2020 and beyond.  Current revenue. 50,000 stores 2026. What’s next for Kettle and Fire?
  • What wins today vs. 2015?
  • Light labs- when was this started and what’s the goal?
  • What are some of the things people dont realize are not accurate products? 
  • Peptide testing?
  • Connections and doors that open after years.
  • No social media.
  • What’s next for you?
  • Closing thoughts

    • Links:
    PHAT Muscle Supps- www.phatmuscleproject.com 

    John:
    IG: @teamgorman
    Email: [email protected]

    Lisa:
    IG: @nutritioncoachingandlife 
    Email: [email protected]
    Website: www.nutritioncoachingandlife.com

    Info Nick:
    Kettle & Fire- https://www.kettleandfire.com 
    Light Labs Testing- https://www.lightlabs.com 
    LinkedIn- https://www.linkedin.com/in/nicholasmares/

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    Phat Muscle ProjectBy Phat Muscle Project
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