<p>Do you have a strong brand? Does it transcend any one platform – be it Twitter, LinkedIn, or Facebook? Tom Doctoroff, CEO of JWT Asia Pacific, and author of Twitter is Not a Strategy, believes that your brand should be clear, consistent, and focused – and absolutely global. In this CareerCast, Tom shares how his experiences, insights, and wisdom with Asia’s greatest marketing successes, from Nike’s launch in China to Ford’s rise to produce more than one million vehicles per year in China, and can help you solidify your career positioning, advancement, and success.</p>

Do you have a strong brand? Does it transcend any one platform – be it Twitter, LinkedIn, or Facebook? Tom Doctoroff, CEO of JWT Asia Pacific, and author of Twitter is Not a Strategy, believes that your brand should be clear, consistent, and focused – and absolutely global. In this CareerCast, Tom shares how his experiences, insights, and wisdom with Asia’s greatest marketing successes, from Nike’s launch in China to Ford’s rise to produce more than one million vehicles per year in China, and can help you solidify your career positioning, advancement, and success.

Creating a Compelling Executive Brand

Chicago Booth believes in life-long career development to help you maintain your professional edge. Through CareerCast, an online, audio recording series, we give alumni and students the chance to hear experts discuss topics such as crafting your story, making an industry or function change, managing employees, taking the entrepreneurial plunge and more. Because these talks are available online, you can access them anytime, anywhere and as often as you want.

You will have the opportunity to submit questions to the speaker in advance of the broadcast. Then check in the third Friday of each month to listen to the interview. For 24 hours after the broadcast, you can submit follow-up questions.

We’ve created a CareerCast webpage for each broadcast where you can get more information about that month’s topic. The page will feature useful links to tools, books, articles and first-hand stories.

Business

Education

Self-Improvement

Chicago Booth believes in life-long career development to help you maintain your professional edge. Through CareerCast, an online, audio recording series, we give alumni and students the chance to hear experts discuss topics such as crafting your story, making an industry or function change, managing employees, taking the entrepreneurial plunge and more. Because these talks are available online, you can access them anytime, anywhere and as often as you want. You will have the opportunity to submit questions to the speaker in advance of the broadcast. Then check in the third Friday of each month to listen to the interview. For 24 hours after the broadcast, you can submit follow-up questions. We’ve created a CareerCast webpage for each broadcast where you can get more information about that month’s topic. The page will feature useful links to tools, books, articles and first-hand stories.

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