<p>In this episode, Zach and Beth talk to Sebastian DeGregorio, Business Strategy Manager at Allura, about what they're doing to market and sell during and post-COVID and how they're supporting the channel.</p> <p>Even during COVID, manufacturers want to know how to get closer to their customers and learn the real problems that they need help solving. The opportunities to meet face-to-face are less frequent, but that doesn’t mean you can’t still be present as a trusted partner.</p>

In this episode, Zach and Beth talk to Sebastian DeGregorio, Business Strategy Manager at Allura, about what they're doing to market and sell during and post-COVID and how they're supporting the channel. Even during COVID, manufacturers want to know how to get closer to their customers and learn the real problems that they need help solving. The opportunities to meet face-to-face are less frequent, but that doesn’t mean you can’t still be present as a trusted partner.

Creating a COVID-Proof Building Materials Brand

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online?
Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Business

Marketing

Management

The building materials marketing landscape is changing faster than ever. Creating an engaging online presence is crucial to the success of any building materials manufacturer. But can your Instagram profile actually grow sales? Will you earn more market share if you change your website? How can you outperform your competition online? Zach and Beth tackle your most burning questions about digital marketing for building material manufacturers, share proven strategies to grow leads and sales, and bring in other industry experts to share what’s working in the building product space.

Share Creating a COVID-Proof Building Materials Brand

Sign up to save your podcasts

Creating a COVID-Proof Building Materials Brand

Creating a COVID-Proof Building Materials Brand

More shows like Smarter Building Materials Marketing

The Joe Rogan Experience

Odd Lots

The Knowledge Project

Sales Gravy: Jeb Blount

HBR IdeaCast

The Daily

Up First from NPR

The Construction Leadership Podcast: Executive Strategies to Build Elite Teams & Consistently Deliver On-Time, Under Budget

Conan O’Brien Needs A Friend

Specified: Building Materials & Construction Growth Podcast

The Journal.

My First Million

The Shawn Ryan Show

Business Breakdowns

HBR On Leadership