Effective ecommerce strategies are crucial for just about every business these days. However, Felipe Zardo, SVP of Digital at Five Below, explains that they shouldn’t overshadow all the other methods brands use to connect to customers and satisfy their needs. On this episode, Felipe discusses how Five Below creates great experiences across all customer interactions with the brand and what new initiatives are coming soon.

Tune in to learn:

• How Felipe became involved in the retail industry (3:30)
• Strategies for measuring the performance of large-scale marketing efforts (5:50)
• How to find the right blend of marketing and consumer outreach (10:35)
• How Five Below creates a magical in-store experience (13:00)
• Everything you need to know about inventory management and fast shipping (15:00)

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