Sure, your company is creating content but is your content valuable and attractive to your audience? Is it leading and influencing them towards action? How are you differentiating content marketing in your strategy to work with and optimize other marketing programs? Dave Charest, Director of Small Business Success at Constant Contact, is joining us today to answer these crucial questions. He shares actionable advice and insights to guide your business in its content creation strategy. Dave especially highlights the importance of understanding your audience and learning how to focus on a specific target, and generalizing what works. There’s much to learn in this episode so tune in to get valuable tips that will help boost your business.

Love the show? Subscribe, rate, review & share! https://www.acrolinx.com/wordbirds