Creating Courage with Melanie Dyann Howe

Welcome to 2021! Another opportunity to look ahead and think, "what am I going to do differently to finally make the strides I want to make?" Well, sister, you're going to show UP! Don't sit around waiting for things to happen. No more waiting for the courage to arrive magically so you can finally take action. Your actions will create more courage.

In this episode, I'm going to share 7 ways I want you to show up this year. I'm passionate about every single one of them and they are very many things you can start doing TODAY. So, do it. Pick one, or all seven, take action and let me know about it on Instagram @melaniedyann

Let's GO!

Links Mentioned in this Episode:
My Instagram Profile
Episode 16: Eleven Tips for a Better Profile Picture
Fifty Ideas for Live Videos
DIY Marketing With Melanie Facebook Group

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Sometimes we just need a break. Either after a big launch, during the holiday season, or in the summer when things are supposed to be more chill (unless your business is boat rentals).  All businesses are different and have different seasons of being busy and not busy.

I believe in the power of taking a break or reserving time for yourself. Maybe for vacation, time with family, annual planning, or just simply breathing. But I don't believe in you taking a break in your digital marketing. I've done this, and it's not good.

I want to share with you how to plan for the breaks and what to do so you don't lose momentum in your marketing.

Links Mentioned in this Episode:
DIY Marketing With Melanie Facebook Group
Episode 4 about the Algorithm

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Live video is powerful. Simple as that. But it's even more powerful if you do it on a regular basis! So why don't more entrepreneurs use live video more regularly? In my experience in helping people implement a live strategy, the reasons fall into two buckets.

The first reason is that they run out of content ideas. Sound familiar? I give you some tips on getting over the limiting belief that you can't talk about the same topics more than once. But also, go grab my super helpful list of fifty live video ideas.

The second reason is that the process of going live is because the set-up process hasn't been streamlined. I suggest ways you can create a dedicated space or process for going live so you don't avoid it. The goal is to make it so easy and simple that you can schedule your live video, or go live spontaneously.

Links Mentioned in this Episode:
Mel's List of Fifty Facebook Live Ideas
Episode: Eleven Tips for a Better Profile Picture
DIY Marketing With Melanie Facebook Group

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Have you ever feared that the market already has enough of what you offer? Do you sometimes look around and think, "There are SO many people teaching what I teach."

Here's the deal. I don't believe in market saturation. I call it market awareness. If you were the only one offering what you offer, then it would be highly likely that you'd have to spend a lot of time educating and convincing people why what you offer is even needed. 

Instead, consider that because you're not the only one...there must be a need for it (this is a very good thing) and that people are looking for it (also a good thing). 

So, how do you go about making sure they buy from you? 

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There are many reasons I hear from people who aren't using live video. But bottom line, most of the time the reason people are using video in their business is fear. Fear of what others will think, fear of how they look, fear of making a mistake and looking foolish. Fear of technology.

In this episode I'm using audio from a live Q&A I did inside of my Facebook Community. I wanted to share it here because I know so many people still have not embraced video in their business.

Join the DIY Marketing with Melanie community. It's an open Facebook community for anyone in small business or entrepreneurship who is doing their own marketing DIY style. We'd love to see you in there.

If you're looking for ideas for live videos, I have you covered in this free PDF that includes 50 ideas to help you get started. 

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Marketing 101 tells you that one of the key elements of any brand is the "voice." It's an huge part actually. Well, in the case where YOU are the brand your voice is even more important. 

If you're still trying to "find your voice," look no further because you already found it. It's not something you figure out or find. It's already part of you. You just have to decide how you'll let it out. I want to encourage you to let it out loud. 

The more you put yourself out there, the more you'll connect with your ideal customer. The more feedback you'll get which will in turn help you know what they need and want from you. When we stay quiet, we're leaving it up to the guessing game. 

Don't let your gifts go ungiven. Get out there. 

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Can you successfully market more than one business, product, or offer? I believe you can. While it might be easier to put all of your energy and focus into one area, there are situations that call for you to add something else to your mix. 

Perhaps you are multi-passionate and want to help people in multiple ways. Or, you're exploring your options and want to try a new product to sell. In this episode, I talk specifically about the network marketing world and how one could be successful in promoting separate products but the concept applies to just about anyone in business. 

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"If everyone else jumped off a bridge, would you?" It sounds ridiculous, but maybe you should consider it. In this episode, I explain how important it is not to feel pressured to do what everyone else is doing in marketing. I also tell you that doesn't mean you should never consider jumping into the new platforms and trends too though. 

Sidestory...I recently DID jump off of a bridge because my 10-year-old daughter did. You can hear about that in this episode too.

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Let's get to the point. Any brand can have a personality, and it should. Even if you're a product-based business, a brick and mortar, or bigger company you have a personality. At a minimum you and your people have personalities.

In this episode, I'm sharing why it is so important that your brand has personality and why you need to put it out there. Keep in mind, the word personality doesn't necessarily mean high energy, fun and sexy. A personality can be calm, quiet, and simple...but how will we know if you don't put yourself out there.

I also share a real example of a HUGE company that didn't put their personality out there and left it up to their competition to do it for them...in a not so positive way. Ever since they've been working hard to change the persona their competitor created for them.

Links mentioned in this episode:
Episode 31: The Four Dimensions of Your Personal Brand
Mac vs. PC commercial compilation

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I'm calling this "bonus episode" a "gratitude episode." I'm so grateful for all of my podcast subscribers and DIY Marketing Facebook Group Members. Thank you for being here, and thank you for letting me take a short break this summer to take care of my kiddo and my business. Time to get back at it!

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