"Luxury means that I'm going to have this innate ability to have intuitive service radar. It's going to allow me to understand you as an individual and to be able to ensure that your needs are met no matter who you are."

When most people hear the word luxury they think about dollar signs or exclusivity. For Barry Jacobson, luxury is about creating that absence of worry and making each interaction magical. Barry's career spans three decades in the hospitality and customer experience industry, including key roles with Disney. He joins me to explore what luxury truly means and how anyone can incorporate it into their business model.

Barry started working with Disney as a lifeguard, and worked his way to leading luxurious endeavors like Club Thirty-Three and as the General Manager at Golden Oak, Disney's first luxury residential community. He recognized the importance of blending personal touch and attention to detail to elevate ordinary experiences to extraordinary. For example, at Golden Oak, crafting personalized Thanksgiving meals with family recipes exemplified this elevated service level. Even the smallest detail is crafted for comfort and delight.

Barry knows that true luxury is in the details. That may be a thoughtfully clean restroom or a warm greeting as simple as a friendly hello. These are the markers of a business that cares deeply for its customers, regardless of scale or industry. We dug into how making customers feel special doesn't take a big budget, just a deliberate approach. Whether it's showing empathy at an orthopedic clinic or offering a little extra for restless children in a restaurant, it's the human connection that leaves a lasting impression.

Barry's insights affirm that any business, no matter if it's a corner store or a massive resort, can offer luxury. The tools? Kindness, attention to detail, and the desire to create meaningful moments. Remember, it's not only about lavishness; it's making people feel valued and cared for in the simplest ways.

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https://www.barryjacobsonconsulting.com/

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