Lessons In Product Management

Creating Products for Product People, Featuring Heather James - Founder of Product-Led Alliance


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Identifying gaps in the market and building solutions to fill those gaps to solve customer problems is a key part of product management. On today's episode, Heather James, Founder of the Product-Led Alliance, dropped by the pod to share how and why she Founded the Product-Led Alliance, the gap she saw in the market, and how she and the PLA team are filling those gaps.

Here's what we discussed:

  • The launch of PLA's new podcast, "For the Love of Product"
  • What you'll get by joining the Product-Led Alliance community
  • The gap in the market that PLA is setting out to fill
  • How Heather views PLG, and how it's broader than traditional SaaS businesses
  • Why it's important to PM your career with a roadmap for growth
  • The stages/themes of the Product-Led Festival
  • Diversity and why it's so critical for creating great products
  • How Heather came to decide on a conference for Product Ops and how curiosity was the driver behind it
  • Connect with PLA:

    Heather on LinkedIn

    Product-Led Alliance

    PLA Slack

    Product-Led Festival

    ...more
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