One of the ways that you can get closer to your customer, is by using technology that helps them do their job more effectively. A lot of manufacturers find that to be a daunting process and don't know where to get started.

In this episode, Zach talks to Jay Shilstone, product owner for COMMANDqc at Command Alkon, about how they’re not only educating and helping their audience, but how their technology helps drive demand for their customer’s products.