Creating the 4%: Real Life Stories From The Fitness Industry

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She went from the friday night velvet ropes scene in Los Angeles to SoulCycle Master Instructor.

Madison Ciccone grew up in Rhode Island with big dreams of working in the Music Industry. After completing her education in Nashville, she packed her bags and off to Hollywood she went! 

During her time in the Golden State, she was an intern at the Ellen DeGeneres show, worked in ad agencies, digital marketing, as an executive assistant for some prominent A listers like Simon Fuller, she also worked on music videos, Rihanna’s tour wardrobe, with some bartending & front desk hours at Equinox, you know, as one does, to make ends meet. 

Madison was in the thick of the all too familiar career grind until the day she heard  “the knock” SoulCycle WeHo happened to be across the street from the Equinox she worked at and when she decided to take a class with a friend the dots that connected her entire FitPro journey began to form.

It is easy to connect them looking back, but what you don’t know about this athlete with the heart of a champion, is that she is so much more than an indoor cycling instructor. 

I had the honor of taking her class this summer and confirming first hand that she is a REAL ONE people, and I cannot wait to share her incredible story with you.

Entrepreneur, Podcast Host, Confidence & Mindset Coach, Community Cultivator, Social Media Influencer, and same last name as Madonna, MaddzTaddz has been featured in Shape Magazine, PopSugar, The Today Show, Byrdie and New York Magazine. 

With 45k followers on instagram, Madison has leveraged her platform to advance her passion for philanthropy work with organizations like Life Rolls On & most recently the Pan Mass Challenge, where she took a break from tapbacks to ride 100 miles in 100 degrees to raise money for the Dana Farber Cancer Institute.

Fresh off her birthday, her engagement and her fabulous trip to Pariiiii, Joyful, Loving and above all FEARLESS, it is an honor to welcome Madison to the Creating The 4% Podcast this week!

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She is a Colorado Native who started her career in business with an MBA in Sports and Entertainment Management. Christa Dellebovi worked for the Colorado Rapids Major League Soccer Club for six years.

Spending her days in suits and her early mornings and evenings in leggings teaching fitness, led her to uncover her purpose…. and she traded in her heels for sneakers and never looked back.  

Christa is certified to teach various modalities from Heart-Rate Based Training, to Indoor Cycling, Barre, and much more.

This badass instructor, dog lover with 12 years of experience in Fitness, is the driving force behind CLMBR, a revolutionary brand founded in 2019 that uses an ergonomic vertical climbing machine that provides the perfect combination of cardio conditioning and strength training. Christa is the CLMBR Director of Training and Education overseeing class programming in their Colorado and West Hollywood studios, the on-demand workouts as well as leading the team of instructors.

Featured on the today show, rolling stone magazine, good house keeping, women’s & men’s health, Forbes, and with investors like Mr. Worldwide, Odell Beckham Jr., Novak Djokovic and Hov there is only one way to the top and that’s CLMBR baby!

It is an honor to welcome Christa Dellebovi to Creating The 4% podcast this week!

Follow her on instagram:

https://www.instagram.com/christa_rose_fit/

Learn more about CLMBR here:

https://clmbr.com/the-machine

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DR Born and Brooklyn raised, she has felt the rhythm her entire life.

Maria Disla, a former Tech Start Up Senior Partner, found herself burned out and relocated to LA after a health scare forced her to revisit her lifestyle.

Missing the convenience and accessibility of New York’s boutique fitness scene, and the lack of Hispanic diversity on the podium, she set out to redefine the studio experience in sunny San Diego.

In 2016 she Founded Pure Indoor Cycling and eventually her passion for music, remixes, and badass beats propelled her to fall headfirst in love with instructing as well. 

Maria, a woman of many talents, enjoys video editing, photography, binge watch trashy reality tv shows, murder mystery podcasts & the occasional DJ gig. 

Pure is celebrating 6 years as one of San Diego’s top studios offering both in-person and digital classes. Maria & her team have been featured on Refinery 29, Tiem Athletic Instructor Spotlight, and chances are you may have also seen her on their IG grid. Additional features include abc10 news, the Gritty Leadership Conference in San Diego, & Fox 5 News just to name a few.

It is with PURE delight, that I welcome Maria Disla to Creating the 4% Podcast this week! 

Follow Maria On Instagram:

https://www.instagram.com/maria_spins/

Learn more about PURE here:

https://purestudio.com/

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She is a master instructor who has over 11 years of Health & Fitness experience. Alex Sweeney, a NASM Certified Personal Trainer & Nutrition Coach, Road Runners Club Run Coach & Registered Yoga Teacher, is the epitome of Fit Pro career longevity.

She was a Master Instructor and Talent Development Lead for Flywheel Sports for 6.5 years, and post pandemic you can now Sweat with Sweeney at Barry’s Bootcamp, The Cycle Sanctuary in Seattle and digitally at JaxJox.

Alex’s sweat credentials go beyond the studio and this mom of 3 little humans UNDER 7, has completed 2 IRONMANs and 7 half marathons. 

WOAH!

Her blood type is cold brew coffee (I feel VERY SEEN RIGHT NOW), she loves hugs, chasing goals and is truly an inspiration to Fit Pro moms like me everywhere.

So let us not dilly dally a moment further, it is an honor to welcome fellow Libra, Alex Sweeney to Creating The 4% Podcast

Follow Alex on instagram:

https://www.instagram.com/alexandrasweeney/

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She is a 16 year former soccer Pro Athlete AND a US Soccer Women’s National Team Member.

Joanna Lohman is a Mindset Coach, co-author of the book Raising Tomorrow’s Champions, a CELESBIAN who has built a platform for social impact advocating for gender equality, human rights, equal pay and so much more. She was the first player in Washington Spirit History to have her jersey retired. 

Her ted talk, and her work as a Sport Diplomat for the State Department have led her to help shape and influence the minds of high performing students and athletes around the world.

Joanna’s passion for living an unabashedly authentic life based around deep-rooted acceptance and discovering a comfort in her own skin, is SO inspiring and I am just so excited to share her story with you. 

 A wife, A dog mom to Dewey, The Johawk, JoLo, The Rainbow Warrior, #23 it is an HONOR to welcome Joanna Lohman to Creating The 4% Podcast this week!

A REAL LIFE PRO ATHLETE she is verified with a blue check on IG people!

Follow Jo on IG here:
https://www.instagram.com/joannalohman15/

Check out her TED talk here:
https://www.youtube.com/watch?v=vYF-A9ztjGc

Purchase Raising Tomorrow's Champions:
https://rtcsoccer.com/

Visit JoLo's website:
https://joannalohman.com/

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She joined YogaSix from the beginning at their first location in Southern California. Kelly Clifton Turner’s journey as a yoga instructor for this powerhouse Xponential brand began in 2012. 

She is the Vice President of Training & Experience and has been featured on US News & World Report, Well + Good, Livestrong, Self Magazine, O Magazine, & Good Morning America proving you can totally hold a wine glass or bottle with wine friendly yoga poses

Kelly Clifton Turner has her ERYT-500 aka she is a Registered Yoga Teacher, meeting the prestigious Yoga Alliance requirements.

With more than 130 studios open and more than 500 licensed locations across the globe, YogaSix is the largest franchised yoga brand worldwide. This Fit Pro & Corporate Executive keeps busy as a wife and mom to a beautiful boy named Hank and a cat named dingleberry. 

Her colleagues describe her as tenacious, an unsurpassed work ethic, all with a touch of light hearted humor while simultaneously cultivating complete buy-in from team members.

Calm Mind. Strong vibe. Sweat Tribe.

It is an honor to welcome Kelly Clifton Turner to the creating the 4% Podcast this week!

Follow Kelly on instagram:

https://www.instagram.com/peepturner/

Learn about Yoga Six:

https://www.yogasix.com/

FOLLOW THE PODCAST ON INSTAGRAM:

https://www.instagram.com/creatingthe4pod/

Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do! 

A California native, she has been a lover of movement her entire life and feels most at home in her body when dancing. 

After college Lanae Rhodes moved to NYC and her dancing career began. Like many others she found an easy transition from Dance into Fitness through a Craig’s List Ad. LOL remember Craig’s List? Good Times. 

Lanae taught the very first ever class at SLT almost 11 years ago! SLT (Strengthen, Lengthen, Tone) Founded in NYC in 2011 is a 50-minute class utilizing a Megaformer (a machine invented by Sebastien Lagree to intensify Pilates workouts) to provide a challenging, low impact workout. Over the years, SLT has gained a following of celebrity devotees like Chrissy Teigen, Sofia Vergara, Nina Agdal, Emmy Rossum and even Victoria’s Secret models.

She started as an instructor, moved on to be a master instructor and eventually to be director of training and development. A devout yankees fan, Lanae is also involved with Broadway Bares benefiting Broadway Cares/Equity Fights AIDS.

She has been featured on the daily front row, youbeauty.com, and her Shitzu Elton is a regular participant in her SLT on demand classes. Her mantra: Whoever said orange is the new pink is seriously disturbed is one we can all relate to. 

I am honored to welcome Lanae to the podcast this week!

Follow Lanae on instagram:

https://www.instagram.com/lanaekristine/

Donate to Broadway Bares:

https://donate.broadwaycares.org/fundraiser/3898245

https://sltnyc.com/

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She is the face of F45 Recovery and a coach at the Venice & Santa Monica CA F45 studios.

As a former athlete who has had her fair share of muscle imbalances & injuries, Mobility & Flexibility are very important to Cristina Chan. 

She is an avid surfer, a NASM Certified Personal Trainer & Corrective Exercise Specialist. A former college Lacrosse Champion who knows and understands the complicated but rewarding coach & athlete relationship. 

Her current focus in health & wellness is centered on saying yes to new activities and ideas that lead to a mentally and physically balanced life.

Cristina Chan has taken her wisdom from the blue track at F45 to the Daily Mail and she has made it her goal to help others achieve alignment and relief in their bodies for life. It is an honor to welcome fellow F45 Coach Christina Chan to the creating the 4% Podcast!

Follow Cristina on instagram:

https://www.instagram.com/cristina_veronica_fit/

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Don't forget to rate & review the podcast on spotify and apple podcasts! It helps us so much when you do!

All links mentioned in episode are below:

USE CODE: 4PERCENT for 15% off a pair of Swoveralls

https://swoveralls.com/

Follow Swoveralls and Kyle on instagram:

https://www.instagram.com/swoveralls_/

https://www.instagram.com/coachbergy/

Watch Swoveralls on Shark Tank episode:

https://www.youtube.com/watch?v=_4D31xgTi0o

Check out the buzzfeed article that sparked Kyle's idea:

https://www.buzzfeed.com/juliegerstein/these-sweatpants-overalls-are-making-me-have-so-many-feeling

He is a self described idea guy with execution skills. 

Kyle Bergman, is a bit of a renaissance man and he is the Founder and Chief Swoveralls Officer at Swoveralls, a company which was featured on Shark Tank. 

A degree in Psychology, a World championship competition with the Israeli Lacrosse Team, A job as a Buyer & Planner for Bloomingdales & Birch Box & Adjunct Professor @ NYU, teaching an undergraduate intro to supply chain course. And he also teaches a foundations of technology management course all while being a Fit Pro Part Time. 

He is currently Coaching at Mile High Run Club, Orange Theory  & Throwback Fitness in NYC. 

He is Training for an Iron Man Triathlon, He is a husband, A boss and a colleague all while helping people live healthier lives through Fitness.

Dearly Beloved, we are gathered here today to get through this thing called life. But Kyle Bergman isn’t getting through it. He IS LIVING IT HONEY, out here doing THE MOST and living life to the fullest. A concept his mom often referred to as THE GREAT FANTASTIC.

I am honored to welcome Kyle Bergman to the creating the 4% Podcast. Kyle Welcome!

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She is a sought after speaker, author, and thought leader in the area of business development and strategic innovation.  

Shannon Fable has spent more than two decades helping brands such as Anytime Fitness, Schwinn®, Power Systems, ACE, Silver Sneakers, FIT4MOM, Intelivideo and BOSU®.   

Fable served as Chair of the ACE  board of directors, co-founded and successfully sold GroupEx PRO®, and advises companies in strategic partnerships and business development. In addition to her many accomplishments, Shannon was awarded the 2013 IDEA and 2006 ACE Instructor of the Year awards. 

As a Book Yourself Solid® Licensed Professional, she helps Fit Pros navigate the industry to build scalable and sustainable businesses.

She is a mom, a wife and a collector of FIorida Gator Memorabilia. It is an honor to welcome Shannon Fable to the Creating the 4% Podcast This Week!