Creating the 4%: Real Life Stories From The Fitness Industry

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They are the married couple behind THE PWR House of Fairbanks Alaska

Stephanie originally from upstate NY grew up as a dancer and an athlete. After highschool she decided to move “north to the future” and within two weeks met Clint. An infantryman stationed at Fort Wainwright Alaska.

Clint was born in Arkansas but grew up in Tenessee. At a very young age he knew he wanted to serve his country & joined the ROTC as a high schooler. After September 11th, Clint enlisted in the Army to defend his county. A Veteran of the War In Iraq, and a former black hawk pilot, Clint served in the US ARMY for 20 years before retiring.

Clint: thank you for your honorable service to this country. 

In 2005, 10 months after meeting, they got married and through various deployments and life as a military family, Stephanie worked in the Fitness Industry as a NASM CPT, AFAA Indoor Cycling & Dance Coach, with additional certs in Youth Training and Nutrition. But she found herself burned out and under appreciated. A story, a lot of FIT PROS I am sure can relate.

Clint knew it was time for a change. After some convincing Stephanie was on board and in 2019 together they created THE PWR HOUSE.

What started out as a small space in two short years has since grown to double the size, offering Cycling, Boxing, Barre, Strength Training, Personal Training, Nutrition Coaching and so much more.

The PWR House has been voted Fairbanks Alaska’s Top Gym, Top in Customer Service, and Top Trainers every single year.

It is an honor to welcome Stephanie & Clint Woodard to the creating the 4% podcast this week!

Learn more about our guests:
https://www.instagram.com/thepwrhousefbx/
https://www.instagram.com/stephanie.woodard_pwr/

https://www.thepwrhouse907.com/

Follow the podcast on instagram:  https://www.instagram.com/creatingthe4pod/

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MATTHEW ALEXANDER was diagnosed with Autism at 18 months. As a teenager he was struggling with mental health and joined the gym. Everything Changed.

He is a well known and loved cycling instructor and has done so much for the Autism population here on Long Island through community involvement & various fundraisers.

Autism Fitness Founder Eric Chessen has spent 20 years developing successful fitness and adaptive PE programs for the autism population of all ages, ability levels and environments.

His PAC profile is now being used to teach coaches, therapists & parents to help the athletes in their lives that are on the autism spectrum. 

A native Long Islander, currently in Charlotte North Carolina it is an honor to welcome Eric Chessen & Matthew Alexander to the Creating the 4% Podcast this week!

Follow Matthew on instagram:  https://www.instagram.com/matthewafitpro/

Follow Eric on instagram: https://www.instagram.com/theautismfitness/

USE CODE 4PERCENT to get $50 off the The Autism Fitness Level 1 Certification Program: https://www.autismfitness.com/

Follow our podcast on instagram: https://www.instagram.com/creatingthe4pod/

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A Texas native, She began her fitness journey in New York City alongside her acting/singing career in 2011. Fitness was a perfect side gig while she pursued musical theatre and performed on Broadway. Caley Crawford has done everything from personal training, Dance, CrossFit to Rowing! She started with Row House at the original location in Manhattan. She was the Head of Programming & Fitness for the founding studios in Manhattan, then took a full time role in California as the Director of Education when Row House merged with Xponential. Alongside her role at the corporate office, she also coaches for local studios in the Orange County area as well as digital classes!

From the retail floor at lululemon to Hamilton Themed Row Classes, Caley has a passion for innovation and developing client experiences. She is a NASM CPT & AFPA Pre and Post Natal Fitness Specialist, has competed in indoor rowing events and has been featured in Bustle, The Today Show, AM New York, Runners Connect and The Observer just to name a few.

In 2021 she gave birth to her daughter Austin, a month before Xponential’s big move to go public. Currently Row House has 96 studios open but if you are not near a studio you can access Xponential PLUS for digital classes across their various brands.

It is an honor to welcome a woman who only needs the music and the mirror….. to the creating the 4% podcast: Caley Crawford!!

Follow Caley on instagram: https://www.instagram.com/caley_crawford/

Learn more about Row House: https://www.therowhouse.com/the-workout

Follow our podcast on instagram: https://www.instagram.com/creatingthe4pod/

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He has mastered the consistency & rhythm of physical expression. James FitzGerald was the first-ever men’s champion at the CrossFit Games back in 2007, and since then he’s built a reputation as one of the fitness industry’s most thoughtful and prolific coaches.

The long term concept of his philosophy is to have people learn so that they never have to see you the fitness coach ever again. A controversial and very polarizing statement that you don’t often hear in Fitness these days.

As the Founder of OPEX Fitness, James has dedicated his life to bringing honor to the coaching profession. The OPEX Coaching Certificate Program (CCP) reflects his 25 plus years of coaching expertise and is set apart by providing comprehensive coaching theory as well as practical application of its principles.

He has revolutionized personalized fitness through education both digitally and in person.

It is an absolute honor to have James FitzGerald open Season 2 with Episode 21. Some of the concepts & ideas we discuss will be hard for all of us to hear. It was hard for me, but I am really proud of this episode and this conversation. Change isn’t easy as a FIT PRO and James will challenge everything you think you know about Fitness.

I have never wanted to invite people on the podcast who will just agree with me. I invited James to come on because his ideas allow me to think about the work we do as Fit Pros differently. I hope you will listen and share your feedback with me on instagram! DMs are always open.

Connect with OPEX Fitness here:

https://www.opexfit.com/

https://www.instagram.com/opexfitness/

FOLLOW THE PODCAST ON INSTAGRAM:

https://www.instagram.com/creatingthe4pod/

In 2006 during a difficult time in her life, Amy Jordan discovered Pilates and decided to leave a career as an Entertainment Marketing Executive to pursue her new passion. In 2008 she opened her first high energy pilates studio and by 2009 she was using her credit cards to buy the reformers needed to open her second studio with only $217 left in her bank account.

But as her business grew Amy knew the traditional reformer machine was missing essential elements she wanted to incorporate in her classes. Fueled by her continued study of traditional Pilates and the desire to share wellness through movement far and wide, inspiration struck and in 2010, she sketched the now-patented WundaFormer, and envisioned WundaBar Pilates which currently has 10 studio locations in CA, NY and NJ.

In 2017, Amy translated the in-studio experience on the WundaFormer to a repertoire that can be done on the mat, extending the reach and benefits of the WundaBar Pilates Method beyond the studio walls with WundaBar On Demand.

In the middle of the Pandemic, this Pilates visionary and proud mother of two, received devastating news and was diagnosed with a Rare aggressive cervical cancer.

Amy Jordan's guiding belief when it comes to wellness is that You are perfect wherever you are today, and her goal is to empower you to have the best experience in your own skin!

Featured on the today show, livestrong.com, shape magazine, forbes, pop sugar, well + good to name a few, it is an honor to welcome Amy Jordan to creating the 4% podcast on this FINAL EPISODE OF SEASON 1!

Don't forget to leave a review of the podcast on spotify & apple podcasts!

Learn more about our guest:

https://www.instagram.com/amyjordanofficial/

https://www.wundabar.com/

https://www.instagram.com/wundabarpilates/

Check out Amy's Newest Invention: WUNDACORE

https://www.kickstarter.com/projects/wundacore/wundacore-resistance-ring

https://wundacore.com/

They believe in the power of group fitness to be transformative, not only physically but mentally. That group fitness can bring people together, even if we are apart.

The sweatconnected mission is to help people feel their best. Founded by 3 seasoned Female Fit Pros, they share their story of how this labor of love was conceptualized from digital to now a new brick & mortar studio opening April 2022 in NYC’s Upper West Side 🥳🎉

•Danielle Devine Baum•

Co-Founder/Director of Business Development

•Wendy Wolfson•

Co-Founder/Director of Talent

•Kara Bocchi Deych•

Co-Founder/Director of Operations

Each of them shares their personal story and fitness journey, AND SO MUCH MORE on this episode.

So grateful to have had these inspiring and wonderful women on the podcast! Thank you for sharing your insight and this great conversation!

For more information follow them on instagram and go to their website.

https://www.instagram.com/sweat.connected/

https://sweatconnected.com/

Back in 2018 I met Emma Belluomo through my CYCLEBAR training. After taking her class, I immediately realized the power of a fun energetic cycling class.

At the age of 24, after taking a few different fitness classes through class pass, Emma fell in love with group fitness. She slowly transitioned out of her corporate job in Fashion and began teaching Cycling and Barre classes. While working as Fit Pro full time, she was a lead instructor for CYCLEBAR overseeing the training and development of other instructors.

Currently she guides burnt out professionals to gain their fire and confidence back with high energy bodyweight training through her brand ELEVATE BODY. Our listeners can use 4PERCENT for 20% off all in person and virtual classes. If you are in Cali catch Emma at CYCLEBAR Culver City & Santa Monica.

https://www.elevatebody.net/on-demand

So grateful to have had this fellow Long Island Gal on the podcast this week! Thank you Emma for sharing your insight and this great conversation!

Bonus points if you can identify the one phrase that tells you we are true #longislanders 😆😆

https://www.instagram.com/emmabelluomo/

He has been a police officer, an actor, a comedian, a strength & conditioning coach for the professional basketball team in China, but Juddy Ferguson started as a part time trainer. He has traveled the world but eventually fitness brought him back to the blue track in Woodforest TX as an F45 Head Trainer.

Juddy started grabbing the attention of the people of the gram as one of the most beloved coaches in the F45 community, when he created an ABSOLUTE FIRE MEMES page for the F45 community.

As of recent Juddy Ferguson has created and launched a mental health app incorporating Fitness, Happiness & Wellness called Ready Hero One. And on the fitness front, he has now joined the F45 Head Quarters Team as a Fitness Education Specialist. Never underestimate the power of some high quality memes and hard work!

It was such a treat to have Juddy Ferguson on this episode.

http://www.juddyferguson.com/

https://www.readyhero1.com/

https://www.instagram.com/juddyferguson/

Growing up in Zurich, her 3rd grade dream was to be an opera singer. Her family moved to California and at the age of 10 she auditioned and made a production of the nutcracker, and Anna Kaiser’s love affair with dance began.

In 1996 the summer between her junior and senior year in high school, Anna taught her first dance fitness class where the intensity and rigor of what it takes to be in a dance company was removed and it was all about the joy of moving and experiencing dance as art.

Raised by a single mom who supported her dream, passion and potential, off to college she went where she continued to dance and sharpen that innate connection of how the body works from the inside and out.

In 2002 she moved to NYC and started working at a popular gym teaching various modalities and training hundreds of clients. In 2009 she discovered high intensity interval training and a spark of ingenuity struck. It led her for the next 2 years on a journey to develop her vision of creating a comprehensive program that merged the benefits of a personal trainer at a gym and the community culture and energy of boutique fitness all rooted in dance. 

In 2013 Anna opened up her very first studio in Connecticut and eventually she grew Anna Kaiser Technique what we now know as AKT to a huge national franchised brand. In 2018 she sold AKT to Xponential and has now launched a new lifestyle and fitness brand.

Anna Kaiser Studios in CT, NYC, East Hampton and virtually, combine the electricity and passion of group classes with the benefits of individualized, boutique fitness. 

There is no question Anna Kaiser is a power house Fit Pro & Entrepreneur & Master Motivator. She has trained clients such as Shakira, Kelly Ripa, Karly Kloss, Hilary Duff, SJP and she has made the list of the 100 most influential people in fitness many times. So get ready everyone because you are about to get Kaisered 

It is such a honor to welcome Anna Kaiser to the creating the 4% Podcast! 

https://www.annakaiserstudios.com/

Born & Raised a New Yorker, Angelica Wilson is a multifaceted fitness professional who has been guiding bodies through space for over a decade.

Her big 3 are Leo Sun, Leo Rising & Aquarius Moon, and early on in her fitness journey, this plus size, tall woman of color, realized she had to become part of the representation she wished to see on and off the mat.

Angelica currently teaches yoga in person and online at Y7, OMStars and Form + Flow. 

In addition to that she is a meditation trainer for Core by Hyperice. When she isn’t blogging, or creating content, you can find her at POPSUGAR where she is an editor.

https://www.popsugar.com/author/angelica-wilson

Angelica’s mission is to show that EVERY B-O-D-Y can do yoga and that’s the kind of Fit Pro we all deserve.

https://www.amwloves.com/
https://www.instagram.com/amwloves/