Creative Agency Success Show

"In order to get at value for your clients, it's helpful to think of the three questions that you can. Why now, why me and why this way. " - Geraldine Carter

The finer details of this episode 

• What is Value-Based Pricing?
• Why digital agencies should consider Value-Based Pricing 
• What questions to ask when pricing your services according to value

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected] 
• She Thinks Big website - www.shethinksbigcoaching.com

“In terms of passionate, absolutely essential as there's a rule in the practice of thought leadership, that your audience will never be more interested in your topic than you. So you have to choose something that you're going to be excited to talk about for the next five or 10 years.” -  - Bill Sherman
 

The finer details of this episode 

• What is thought leadership?
• What questions should you ask yourself before you start?
• Steps you need to take before you launch your brand's thought leadership
• Thought leadership and its correlation to passion, relevance and responsibility

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected] 
• Thought Leadership Leverage website - https://thoughtleadershipleverage.com/

“Make it easy for them to say yes and dont make it anything about making money. Make it about making connections and launching the ship in a direction with the right people where everybody understands that this is about getting better together.” - Carl Smith
 

The finer details of this episode 

• What does Bureau of Digital do? How did they start this community?
• How to manage members of the community that are competitors or in the same market?
• What you need to do/prepare to start your own  community
• How to build a community of highly engaged professionals and retaining the members

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected] 
• Bureau of Digital website - www.bureauofdigital.com

"I think being in my role one of the things I've seen is the fact that we haven't had this conference for a full year. I think it definitely affects the morale" - Jamie Nau

The finer details of this episode 

• Difference between Director and CFO retreat and why it's important to have both
• Purpose and benefits of team retreats
• Process of organizing team retreats
• Impact of team retreats to employee morale
• Difference of team retreats for remote vs. non-remote companies

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected]
• YouTube Link 
   

"I really think what Summit has created, and Jody and Adam have created together is something unique; and also is something that should be looked at by other companies and replicated with how they treat their employees and creating that connection in a very remote working environment" - Lillian Hocevar

The finer details of this episode 

• Postmortem discussion of the Director's Retreat
• When to include family members in company retreats
• Selecting the perfect location for retreats that include family members
• Ultimate goal of company retreats
• What are the 6 Working Geniuses? How did Summit use this information to help teams

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected]

"It's actually easy to be cheap and it's easy to be a generalist. It's relatively hard to be narrow because you have to take that leap of faith and suspend your disbelief that you'll be pigeonholed into only working with a specific kind of client or selling a specific kind of product" - Dev Basu

The finer details of this episode 

• What is Powered by Search? How does it help businesses and agencies?
• Why is narrowing your niche an important first step?
• Common mistakes business/agencies make
• How positioning affects pricing and perceived value

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected] 
• Tweet Dev - www.twitter.com/devbasu
• Powered by Search - www.poweredbysearch.com
   

“We were built to a certain kind of project, that they weren't looking from us anymore. We had to really reshape the firm and it was a really painful moment. So we really had to learn and step back.” - Tiffany Farriss
 

The finer details of this episode 

• Growth as an outcome of success not as a metric
• The challenges that influenced the changes for Palantir
• How long does it take to create a 360 shift within the organization
• How a virtual CFO was able to help them through challenging times

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected] 
• Palantir website - www.palantir.net

Quote

“That's what systems do. They enable you to solve problems once, and then the business over can move over to the next problem which should be a higher level” - David Jenyns

The finer details of this episode 

• The need for a Business Systems Champion in your organization
• How systems shape business cultures
• The impact and change systems bring to a business 
• Getting your teams onboard with changes in business systems

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected] 
• David's website - davidjenyns.com

Quote

“All the business owners that I chat with, every single one of them, I don't think we'd ever had a discussion where we haven't come to the conclusion that business systems are important.” - David Jenyns

The finer details of this episode 

• Why business systems are important
• How SYSTEMology is different from process improvement practices
• What business owners should do to get started 
• Key practices to adopt for better business systems

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected] 
• David's website - davidjenyns.com 

“Certainly, confidence never recovered to the levels that we would see. And even most of the members that I talked with, who even ended having a good year, expressed that it was volatile and uncertain throughout the year.” - Tom Beck

The finer details of this episode 

• What's going on in the Digital Marketing Agency industry?
• What industry trends emerged over the past year
• Overview of the 2020 Agency Tracking Study by SoDA
• High-level  understanding of the Pricing Models as presented in SoDA's research findings

Episode resources

• Summit CPA website - www.summitcpa.net
• Email us with questions - [email protected] 
• SoDa website - www.sodaspeaks.com