In this episode of The Creative Kind, I chat to artist and graphic designer Petrina Jose to discuss the importance of brand identity for artists. Petrina emphasises the personal and evolving nature of an artist's brand identity and explores the challenges of branding personal art, the role of consistency in brand elements like colour and fonts, and practical tips for artists starting out. We also discuss the balance between authentic self-representation and maintaining professional cohesion, and the impact of social media presence on brand identity.

You can find Petrina Jose here , her website here and her Branding & Design studio ‘Hearts & Eyes’ here and it's website here

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