Rebecca McFarland and David Pott of Ark Media join us at ExhibitorLive to discuss using data to tell stories, the sweet spot to change behavior, and improving collaboration. We also have a great discussion on the tendency to design around using new exciting technology, rather than really thinking about our goals and the story we want to tell and then how to incorporate technology into that journey.

This episode comes to you from the show floor at ExhibitorLive! Candy Adams (aka The Booth Mom) and John Rice from Trade Show News Network talk paying it forward, playing to your strengths, and the evolution they've both seen in the industry over their decades of experience.

We discuss the new year, and how H85 is posed to dominate with new people, new projects, new processes, new capabilities, new buildings, and new clients!

Guy swings by the PHX studio to offer a simple marketing tip, given by a client.

In this episode we introduce Dustin, a colorful fella with graphic design and production chops… and a wresting fetish :) We also explore the year that was, 2017. We give thanks, and discuss the growth and momentum created.

Nexus 21 is a poster child for how to do trade shows right. Listen to how they wow their customers, prospects and partners at their events.

• Guiding philosophy — 3:15
• When do you start your show planning process ? — 7:29
• Lead Generation and lead follow-up — 11:50
• Customer outreach, pre-show promotion, unique give-aways — 20:15
• Social Media Integration — 28:30
• Media coverage and industry influencers — 34:34
• Budget and ROI — 41:15

In this episode, Guy Zwick talks about the "Success Criteria Consultation" Highway 85 Creative has with all of its clients. We also dive into the details of Amped Services.

In this episode, we will discuss the trade show display Highway 85 Creative designed and constructed for Healing Solutions. Guy Zwick will talk about the importance of being prepared for your event.

In this episode, we are introducing Sean and BuyDirectGraphics.com. BuyDirect Graphics is your online marketplace for all of your graphic design needs.

In this episode, we dive into everything related to pop up displays as well as fabric displays and their rise in popularity. From renting, buying and tricks to the trade, you'll want to listen to this episode!