Creator Scale

#033 - When you're working on a video alone, it can be hard to push through a create on demand when you're traveling too much, overwhelmed by client work, or just not inspired. In the video production process it might be super fun when your filming, perhaps with different people involved in front and behind the camera, at a fun event, in a new location, but once you get back home or to the office and need to edit that video, it can get really lonely. It is just you, the footage, and an empty timeline in your video editing program. In this podcast episode I break down how to stay on track by pushing yourself to create, what to do with your downtime to make your creation time better, and how to stop procrastinating on those large video projects. I share four ways cure artist lonliness and the five steps for coming up with and then executing on great ideas.

• Sony RX-100 Mark IV on Amazon
• Canon PowerShot G7X on Amazon
• Where Do Good Ideas Come From? | The Sparkline Blog
• Evernote | The workspace for your life’s work
• Drafts | Agile Tortoise
• Asana | Teamwork without email
• World Domination Summit
• VidCon

July 9, 2015

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#032 - I've basically spent the past three months traveling for either client video projects, video conferences, or vacation. Through all the flights and carrying my camera gear to five countries in three continents I've compiled nine of my lessons learned from traveling while shooting video. In this podcast episode I break-down in detail why you want to invest in proper storage and image stabilization gear, why you need a pocket-sized camera, how to use tools like reflectors when you don't have lights, and why wireless audio may be the best option.

1. Invest in quality travel-friendly bags.
2. Have a stable, handheld solution.
3. Keep the camera rolling for audio recording.
4. Either ask for permission, or apologize later.
5. Capture the in-between moments.
6. Always have a camera at arm's length.
7. Take a wireless audio option.
8. Bring pop-up reflectors.
9. Have a lightweight monopod or tripod.

• Sony RX-100 Mark IV on Amazon
• Canon PowerShot G7X on Amazon
• Where Do Good Ideas Come From? | The Sparkline Blog
• Evernote | The workspace for your life’s work
• Drafts | Agile Tortoise
• Asana | Teamwork without email
• World Domination Summit
• VidCon

June 27, 2015

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#031 - Early mover advantage. Being in the right place at the right time. Luck. These are all excuses in my book. Pick something, do it well, and keep showing up. That's what Austin Evans has done on YouTube since 2007. He has nearly 1,200 videos live, almost a million subscribers, 117,000,000 views, and has become one of the biggest tech channels on the platform. In this episode of the podcast I pick Austin's brain on how he got started making YouTube videos in high school, why it is important to connect and collaborate with other YouTubers, how he plans out and shoots his videos, and whether or not your compeititors are good or bad for you.

• Austin Evans
• YouTube Partner Program
• SHIELD | nvidia Console
• International CES
• VidCon
• Film Riot
• Meerkat
• Behind the scenes with MKBHD
• PewDiePie

April 9, 2015

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#030 - Whether you don’t like to edit video, you’ve shot so much you don’t have time to get through it, or you’re just trying to outsource and focus on what you do best, hiring a video editor might be just the thing you need to consistently create and ship videos. In today’s episode I talk with my video editor, Tim Krupa, about ten things you should consider before hiring a video editor. We talk about the best ways to communicate before production about scripting and b-roll, what to expect in regards to contracts and payments, what web apps we use for video revisions with clients, and more.

1. Know & share what you want created from your editor
2. Communicate & agree upon a file management workflow
3. Have one point of contact with the editor
4. Know and share the timeline of the project when you first speak to the editor
5. If you expect the editor to work specific hours & days, say so
6. Understand they are working with pre-existing material they did not create
7. Look through their portfolio to ensure your creative styles match
8. You get what you pay for
9. Work with contracts that you both sign
10. Be aware you may need more than one editor

• Dropbox - Secure file sharing and cloud storage
• Google Docs - create and edit documents online
• Google Drive - Cloud Storage & File Backup
• Wipster - Video Review and Approval
• Byword - Simple and efficient text editor
• Frame.io - Upload, Review & Share Your Videos
• Wistia - Video Hosting for Business
• StartUp - Gimlet Media
• Boomerang for Gmail - Scheduled sending and email reminders

March 12, 2015

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#029 - The last five months of "flying solo" have been an insanely busy juggling act of client work, launching this podcast, shipping YouTube videos weekly, my wife's two rounds of surgery and recovery from cancer, trips around the Holidays, and more. I figured it was time to share a bit of behind the scenes on how things are going internally at my video production studio and what's next for DIY Video Guy. In this episode I talk with my editor Tim about what gear investments we've been making (and why), what our workflow is (including all the programs and web apps we use), how video podcasting downloads have compared to YouTube viewers for the weekly video show, talk candidly about how video production for clients has been going, and tease version 2.0 of the DIY Video Production Guide (which comes out March 24th).

Items mentioned in this episode:

• Smart Passive Income TV
• Brennan Dunn's Double Your Freelancing Rate
• Value-Based Pricing - seanwes tv #59
• Amazon.com: Rode NTG3 Condenser Shotgun Microphone
• Amazon.com: Canon EOS 5D Mark III
• B&H: Canon C100 MARK ll
• Lynda.com
• Apple - Final Cut Pro X 
• Adobe Creative Cloud
• AudioJungle - Royalty Free Music - Sound Effects - Stock Audio
• VideoHive - Templates for After Effects, Apple Motion and Cinema 4D
• Wipster - Video Review and Approval
• Trello - Visual Task Management
• Wistia - Video Hosting for Business
• Podbean - Podcast Hosting
• Libsyn - Podcast Hosting Services
• DIY Video Guy TV
• State of the Union Image Source

March 5, 2015

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#028 - If you're shooting tutorial style videos, especially of a tangible skill like crafting, building, or anything else that uses your hands, you won't want to miss this episode. In it I talk with Josh Smith of Cook Academy about what they've learned building up a library of training videos for people learning to become better cooks. We discuss how to set up multiple angles properly, find a better locale than what you already have available to you, how to cut down on reflections from glass surfaces, and how to best teach using video.

Items mentioned in this episode:

• CookAcademy.com
• The previous "ghetto" tripod set-up Josh used
• For the overhead camera mount, they used "a pair of auto-poles, a standard metal crossbar, and super clamps for attaching a standard camera mount."

February 26, 2015

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#027 - If you're looking to hire a video person or team to come shoot videos for you, there is plenty to know beforehand and a lot to do that will help the project go as smoothly as possible. In this podcast episode I chat with Wes Wages of Armosa Studios about what it is like to work with a videographer. We cover everything from what to expect process wise, how to prepare to get the best result from your video team, whether or not it makes sense to make them travel to you or you to them, and tips on dissecting proposals and contracts.

Items mentioned in this episode:

• Wes Wages
• Armosa Studios
• Wipster
• Stillmotion

February 19, 2015

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#026 - Publishing a video every single week is tough. Especially when different people are in the videos and what they're teaching is extremely technical and complex. Enter Whiteboard Fridays from Moz. A weekly video show about SEO, content marketing, and getting traffic to your website. They've been showing up every week for years, with the ability to quickly share real-time information as it changes in their industry, like what's new with Google's latest algorithm. In this episode with Elijah Tiegs from Moz we talk about two main things. First, the power of having a permanent video studio set-up and how that speeds up and simplifies the process for making a video each week. Second, we discuss the set-up they use at Moz to create Whiteboard Fridays. Specifically, we breakdown the lighting, focusing on both the subject and the whiteboard, and using wireless lavalier microphones instead of boom shotgun mics.

Items mentioned in this episode:

• Elijah on Twitter
• An Example of Whiteboard Friday from Moz
• How Whiteboard Friday is Set-up
• Moz on YouTube
• Amazon.com: ART USB Dual Pre
• Amazon.com: Juiced Link XLR Preamplifier
• Amazon.com: Sennheiser G2 Wireless Lavalier Mic System

February 12, 2015

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#025 - I love attending conferences. I've shared many times before why, so I won't do that here, but to someone trying to decide whether or not to attend a conference for the first time, there are only two real ways to decide. Either ask someone that has been there before or watch the event video, and your only option is usually the latter. In today's episode I chat with Paul Searle, a freelance videographer who focuses almost exclusively on making videos for events. We chat about what makes a great event video, how to best record the talks, how he is livestreaming events to the web, and all the gear he uses to do so. If you ever need to record something that takes place live (weddings, sporting events, conferences, documentaries, etc.), this episode is for you.

Items mentioned in this episode:

• Searle Video
• Book Yourself Solid Fizzle Course
• Lanyrd - discover thousands of conferences
• XOXO Festival — Searle Video
• Confab — Searle Video
• Creative Mornings — Searle Video
• 1-Day Business Breakthrough
• Amazon.com : Blackmagic Pocket Cinema Camera
• Amazon.com : Blackmagic Design Studio HD Camera
• Amazon.com: Blackmagic Design ATEM Production Studio 4K
• Amazon.com : CowboyStudio Shoulder Support
• Amazon.com : Zacuto Z-Finder
• VICE: HBO Series
• Amazon.com : Canon C300 Cinema Camcorder
• Amazon.com : Panasonic 12-35mm/F2.8 Lens
• Amazon.com : Panasonic 35-100mm Lens
• LensRentals.com
• Amazon.com : GoPro HERO4 BLACK
• Livestream : Watch or Broadcast Live Events
• Ustream : The leading HD streaming video platform

February 5, 2015

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#024 - Paying for ads and not knowing whether or not you're getting anything out of them can be extremely frustrating. Especially ones that take a lot of work to produce like YouTube ads. And getting more views isn't the only thing you can do with YouTube ads either. Channel subscribers, building your email list, and gaining actual customers are all possible from running YouTube ads. In this episode I chat with Ryan Masters all about how to get started with ads on YouTube, how to properly track them so you know which ads have a positive return on investment, and what tools you can use to do so. We also talk at the beginning about how and why he changed his broad fitness channel to a more specific niche and what the results have been since.

Items mentioned in this episode:

• Sparta Strength - YouTube
• RyanMasters.com - YouTube Advertising Consultant
• Google AdWords
• AWeber - Email Marketing Software
• MailChimp - Send Better Email
• AW Pro Tools
• Infusionsoft Sales and marketing automation
• ONTRAPORT | Small Business CRM
• Veeroll Youtube Video Advertising
• TubeTrackr | YouTube Video Marketing Tools
• BroScienceLife - YouTube

January 29, 2015

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.