Creator Scale

#023 - Even if you're a professional and you've done something tens of thousands of times, you're still going to mess up occassionally. (Just think of how often NFL receivers drop easy catches.) When you make enough videos, you're bound to make plenty of mistakes. The two most important things to recover from mistakes are to fix them as soon as possible and to put processes in place to never let them happen again. In today's episode I talk with Tim Krupa, my editor, production assistant, and brother-in-law. In it we discuss ten mistakes we've made while making videos for ourselves or clients and how you can avoid them. After you listen, I've included the full list of the ten lessons from our mistakes below as well.

1. Always have a usable back-up audio source.
2. Completely control the light whenever possible.
3. Always be conscious of reflections from glass.
4. Scout the location beforehand & change lighting as needed.
5. Don't use new technology, equipment or settings before having tested it yourself.
6. Don't just "fix it in post". Post production is for editing and crafting.
7. Budget extra time for your rental gear.
8. Always have fully charged and extra batteries.
9. Always bring extra power and audio cables.
10. Don't assume who you're working with knows what you know. Fully educate.

Items mentioned in this episode:

• DIY Video Guide
• Fizzle.co - Honest Online Biz Training
• Kino Flo Diva Light Kit
• TASCAM DR-100mkII Digital Recorder
• Rode VideoMic Pro Shotgun Microphone
• Rode NTG3 Shotgun Microphone
• What is a Look Up Table (LUT), Anyway?
• Cinestyle Download - Technicolor
• Clients From Hell
• Defining the Right Type of Client | seanwes podcast

January 22, 2015 http://www.DIYVideoGuy.com/23

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#022 - If you're making videos for yourself, there is a good chance that you might be interested in earning some money on the side or full-time by making videos for other people. I've been making videos part-time for a couple years, and full-time for the past few months, so I have some decent experience doing so, but in this episode I chat with Chad Owen, who has been freelancing as a video maker for the past 6 years. We talk about how to feel comfortable charging what you're worth, how to properly sell your services, creating properly through budgeting and proposals, how to position video as a solution with an ROI for your clients, and when to invest in gear versus renting your equipment.

Items mentioned in this episode:

• Chad's Video Production Company: Corduroy
• @HeyChad on Twitter
• BorrowLenses.com
• LensProToGo.com

January 14, 2015

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#021 - What if you released a video every single day? How long do you think you could keep that up? What do you think the results of that would be? Today’s guest on the podcast, Antonio Centeno, created 200 videos in 200 days and racked up over a half million views on them a few years ago. Fast forward to today and he has a YouTube channel about men’s fashion that has over 400 videos on it, with almost 15 million views, and over 227,000 subscribers. In this episode I chat with Antonio about why he got started making videos on YouTube after seeing a competitor do so, his tips for batching the creation of his videos together, how to make your thumbnails more clickable, how he grows his email list directly from his YouTube videos, and why he embraced the DIY mindset when he first started making videos online.

Items mentioned in this episode:

• Real Men Real Style - YouTube
• RealMenRealStyle.com
• Aaron Marino’s YouTube Channel - alpha m.
• Style Con 2015
• Logitech HD Webcam C920
• CowboyStudio Three Point Lighting Kit
• Antonio’s Interview on The Rise to the Top

January 9, 2015

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#020 - Having a dedicated space to shoot videos in is really helpful for increasing the amount of videos you can produce. It can be hard to figure out the best place to set one up though and sometimes you need to use a space that has another purpose too (like an office, bedroom, living room, etc.). In this episode Thomas Frank asks me questions again, but this time we chat all about creating a video studio in both a shared space and in a completely dedicated space (like a garage or studio).

Items mentioned in this episode:

• seanwes tv – Make a living with your passion.
• Thomas Frank - YouTube
• Amazon.com: 3M Spray Adhesive
• Amazon.com: 3M Small Poster Strips
• Amazon.com: Rode NTG3 Condenser Shotgun Microphone
• Amazon.com: Rode NTG2 Condenser Shotgun Microphone
• Amazon.com: 2x12x12 Acoustic Wedge Soundproofing Foam Tiles
• Amazon.com : Lilliput 7-inch LCD monitor with HDMI
• Amazon.com : Sony NEX-5N 16.1 MP Camera
• Amazon.com : Canon EOS 5D Mark III Camera
• Amazon.com : Canon EOS Rebel T5i Camera
• Choosing the Perfect Background for Your Video — DIY Video Guy
• How Aperture Works When Shooting Videos (DVG 003) — DIY Video Guy
• How to Use a Background Paper Roll — DIY Video Guy
• Instagram Photo of Pat Flynn's Studio
• FINNVARD Trestle with shelf - IKEA
• LINNMON Table top - IKEA
• Amazon.com : CowboyStudio Three Point Lighting Kit
• Amazon.com : Gaffer's Tape

December 23, 2014

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#019 - YouTube says that 40% of their worldwide watch time comes from mobile devices. And if you’re using annotations in your videos, such as telling people to click to subscribe or follow a link on screen, that is 40% of people that can’t click on them. In this episode I chat with Greg Hickman of Mobile Mixed and we chat about what you need to consider about mobile viewers when making videos for YouTube or the web. We discuss annotations, calls to action, how to convert viewers via SMS, and how videos made with your phone can be less produced and scripted than with a regular camera.

Items mentioned in this episode:

• Call Loop | SMS Text Message Marketing
• Tatango | SMS Text Messaging Software
• MobileMixed.com
• GregHickman.me
• Greg’s Course: Convert From Anywhere
• 15 Data-Backed Tips for Successful Digital Marketing in 2015
• Advanced Responsive Video Embedder - Wordpress Plugin
• YouTube Statistics about Mobile Usage

December 16, 2014

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#018 - While at Fizzle.co I made a ton of videos. Complete courses, founder story interviews, and more. At the time of leaving Fizzle the three of us had created nearly 100 hours of finished video in a couple years. Instead of me just sharing what I learned there and how we made videos, I asked Thomas Frank, who was the guest on episode six of the podcast, to interview me about what he wanted to know about how we made videos at Fizzle. In this episode I share what processes we used at Fizzle to create a full video courses, how to do motion tracking, how to create templates in FCPX or Premiere for using similar effects in all your videos, what to do when you get embarrassed while recording when other people are home, and we get really technical about jump cuts and slide transitions.

Items mentioned in this episode:

• Fizzle.co - Honest Online Business Training
• Fizzle.co Sales Video - YouTube
• Amazon.com: Blue Microphones Yeti USB Microphone
• Donald Glover - Conceited Entertainers - YouTube
• Adobe After Effects Motion Tracking Tutorial - YouTube
• Apple Motion 5 Motion Tracking Tutorial - YouTube
• How Asana Makes Videos ft. Joey Dello Russo (DVG 016)
• Honest Trailers - YouTube
• How It Should Have Ended - YouTube
• Star Wars: The Phantom Menace Review (Part 1 of 7) - YouTube (NSFW)
• Red Giant | Filmmaking and Motion Graphics Software

December 12, 2014

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#017 - You know how some albums are "unplugged", without the professional editor going through and taking out the mistakes the musicians make? That's what this episode is like. No edits, just raw speech. I woke up today with my rant pants on (patent pending) and I wanted to share my thoughts on the trouble with consistently releasing videos and podcasts, week after week. In this episode I talk about what you need to do to make sure you keep showing up, how to take a sabbatical when you're overwhelmed, and what kind of systems you should build to make sure you don't miss a scheduled publishing date.

December 9, 2014

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#016 - Making a team-based productivity app interesting in videos isn't easy to do, but Asana has done an amazing job of making high quality and engaging videos not only to market their app, but to teach and inspire people to use it as well. Once I saw some of their videos I immediately wanted to find out who was behind them. Specifically, I wanted to know how they made the screen recorded sections of their videos look so good. In today's episode I talk with Joey Dello Russo, an NYU film school grad that formerly worked at Asana and was the major creative force behind Asana's use of video. In it, he shares a ton of detail about the process for how he made each of the videos, how he got other employees at the company involved in them, and the steps he takes for making screen recordings look amazing.

http://www.joeydellorusso.com

https://archive.org

https://asana.com/guide/learn/basics/get-started

December 5, 2014

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#015 - Commenters on YouTube love to ask what camera, microphone, and editing software are used to make the videos, so today I'm answering the third. I've used many different video editing programs over the past decade, but now I only use a couple. In this episode I talk through six different video editing programs (from free to pro) and help you figure out which one is best for you and your budget. I also share one bonus app that saves me a ton of time and frustration when I'm syncing video for multiple cameras with my external audio recordings.

https://www.apple.com/ios/imovie/

http://windows.microsoft.com/en-us/windows-live/movie-maker

http://www.diyvideoguy.com/screenflow
DIY Video Guide

http://www.techsmith.com/camtasia.html
Final Cut Pro X

http://www.apple.com/final-cut-pro/
Plural Eyes

http://www.adobe.com/products/premiere.html

December 2, 2014

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.

#014 - Wistia is one of my favorite companies. I use their video hosting for my course, have learned a lot from their training videos, and they throw a heck of a conference. That is why I wanted to chat with Chris Lavigne, who has been making videos for Wistia for almost four years, about how Wistia does video well. In this episode I chat with Chris about getting stable handheld footage with a DSLR, working with many different people on camera, dampening sound in a studio, and why you should make multiple videos instead of just one video.

Items mentioned in this episode:

• Wistia: Video Hosting for Business
• Wistia Learning Center
• Chris Video Production Company: CRLVIDEO
• Chris’s Italy Vacation Video
• Shooting Stable Handheld Video Footage | Wistia at Work
• Wistia’s #GoProWeek
• The Free Plan Is More Free | Wistia at Work
• Canon EOS 5D Mark III
• Canon EF 40mm f/2.8 STM Pancake Lens
• Canon EF 24-105mm f/4 L IS Lens
• Canon EF 24-70mm f/2.8 L Lens
• Acoustic Panels from Acoustimac.com
• Gaffer's Tape
• Westcott Ice Light
• DJI Ronin 3-Axis Stabilized Video Camera Gimbal
• Spring Clamp Set
• Make 5 Videos, Not 1 | Wistia Learning Center

November 28, 2014

To learn more about me and what I offer, go to CalebWojcik.com. Cheers.