Creator Sessions

Creator Sessions

By Create GroupSociety & Culture
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Creator Sessions episodes

  • Inside The Metaverse: Talking Tourism, Brand Experiences and More

    How is the metaverse changing how we communicate with our audiences? How can brands add value in this space?


    Tune in to our latest episode with the founders of illusorr.com, the world’s first meta-architecture and technology company.

    We chat about creating cross-platform, virtual brand experiences, what the metaverse means for the #tourism industry, and how it can impact the future.

    What did you think? Message us on IG (@creategroup.me) for a chat!

    51 min
  • Trevor McFarlane - Founder of Emerging Markets Intelligence & Research (EMIR)

    We sat down with Trevor McFarlane, founder of Emerging Markets Intelligence & Research (EMIR), to record a new episode of the #creatorsessions podcast. 

    Trevor brings his wealth of knowledge, regional understanding, and mind-blowing insights to this episode. We discussed:

    • the origin story of EMIR
    • the global economic environment
    • driving factors of positive economic growth in the GCC
    • challenges and opportunities for business leaders in the market


      • About EMIR:
      Emerging Markets Intelligence and Research is an advisory firm that serves senior business leaders of multinational companies, local family trading conglomerates, SMEs, and government.

      Driven by a belief in the value of local, high-profile connections and a deep understanding of regional markets, EMIR is a firm that delivers actionable intelligence, connections, and content to over +1,000 decision-makers.

      1 hr
    • Manal Rostom- Chasing Goals & Summiting Everest

      Tune in with our incredible guest Manal Rostom, the founder of Surviving Hijab, the first Egyptian woman to summit Everest, and a prominent marathoner and mountaineer who has achieved many firsts for Arab women.

      In this episode, Manal shares the most honest and raw experience of her summit - the overwhelming anxiety, discrimination, and imposter syndrome (as well as the beautiful moments and the incredible support of her community and guide). Find out what got her though as she pushed to the top.

      We hope you enjoy this conversation, it definitely had us on the edge of our seats!


      About Manal:

      Manal Rostom is an Egyptian athlete and women’s rights activist who has achieved many firsts for Arab and Egyptian Women.

      Being the first Egyptian to have completed five out of the six world marathon majors, Rostom is always up for the next challenge.

      She recently made history by becoming The First Egyptian Woman To Scale Mount Everest and is the founder of world-renowned social media platform @survivinghijab

      1 hr 12 min
    • Talking to Anja Petrovski, Marketing & PR Director of Volkswagen Middle East

      Look who joined us in the studio, it's our special guest, client, and friend, Anja Petrovski, PR & Marketing Director of VW Middle East.  

      Anja joined us on the podcast to share valuable experiences and her approach to:

      • Personal growth
      • Leadership & Mentors 
      • Empathy and Trust 
      • Workplace Culture 
      • Agency/Client Relationship 

        • We hope you enjoy the full conversation.

        More about Anja:

        Anja has built a reputation, and a strong following, for authentically championing empathetic leadership, personal growth & work-life balance - being a mother and a business leader.


        If you’re not following her on LinkedIn, you should be! As the PR & Marketing Director of VW Middle East, we’ve had the pleasure of working together for a while now, but this was a great opportunity to learn so much more.

        38 min
      • Supercharging workplace culture with Lucy d'Abo

        We know how to pick 'em! Tune in with our very special guest, award-winning entrepreneur and culture evangelist, Lucy d'Abo to learn more about how Lucy and her team at Together are helping companies across the region to shape their culture and move forward in this new normal that we are all navigating since the start of the pandemic.


        We discuss and share experiences around:

        - Leadership and building a business, going through a sale and starting again - we love hearing about those aha moments that lead people to exciting places

        - What's happening in workplace culture in the region as well as global trends

        - Why investing in the best culture is critical for success and longevity

        We loved this conversation and definitely wanted to pick Lucy's brain for more! Let us know what you think.
         

        54 min
      • John Sanei - Futures Strategist - Who do we become

        Welcome back to the podcast with a very special guest, Futures Strategist, bestselling author and one of our favourite people to chat to about mind-blowing 🤯 ideas, it's John Sanei. 

        Tune in with our hosts Tom, Dia & John as they discuss: 

        • The psychology for the future: Understand the neuroscience needed to shift your mindset
        • Learn how and why we need to move from complicated to complex and the imagination of new
        • How best to seek discomfort to inspire growth - Victory conditions!

          • We hope you get some great take aways from this talk, it's definitely got us inspired and thinking ahead.


          49 min
        • Talking to Hattem Mattar, king of BBQ

          He's the UAE's first pitmaster and one of our favourite people to talk to, it's Hattem Mattar! We had an awesome time catching up with Hattem in this episode, tune in for some good laughs and inspiration as Hattem shares more about his story and how he's built such a beloved and authentic brand, centered around community, friendship and family while cooking a BBQ in his backyard.


          Hattem shares the important life lessons and work ethic that have helped him embody his personal brand - and that's when business really started to grow. We also talk about some of the effects the pandemic has had and learn that some things, like a BBQ brisket, really can't be shared online and shouldn't be. 

          Join the conversation and let us know what you think! 

          38 min
        • Talking to Victor Dalmau, MD of Volkswagen Middle East

          Tune in with us as we sit down with Victor Dalmau, Managing Director of Volkswagen Middle East, in this episode Tom & Dia ask questions about the adoption of Electric Vehicles in the region and the direction that the automobile industry is moving in, how organisations can lead the way and take responsibility for the impact on our planet. Swapping stories in growth & leadership along the way. 🚀

          40 min
        • How to build resilience & crush your goals

          It’s always a good chat when Tom & Dia get together and start talking about mindset, building resilience, setting goals, and finding support structures as they both embark on some exciting/ difficult / maybe crazy challenges in the months ahead.


          If you’re interested in personal development, performance & growth in general, this one is for you! 🤓

          31 min

        About Creator Sessions

        From the publisher's feed

        'The Creator Sessions' are candid interviews & conversations with like-minded industry folk, entrepreneurs & start-up founders, sharing their experiences and swapping stories over coffee at our office. That’s it!