Creator Sessions

Creator Sessions

By Create GroupSociety & Culture
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Creator Sessions episodes

  • What we can learn from TikTok during COVID - Rami Zeidan

    We have a very special guest in this episode, it's Rami Zeidan, Head of Video and Creative at TikTok in the region. We're thankful Rami agreed to join us on zoom so we could record this talk, safely from our homes. Tune in for a first-hand view of how the platform has been adapting to the changes of COVID, helping communities to feel more connected and helping organizations like WHO and UNICEF to connect with a younger audience in a meaningful way. We also talk through his perspectives on:

    - TikTok usage and trends since COVID-19 quarantine started
    - working from home, while running a team, enjoying family time and connecting with new and old hobbies
    - dive into how, in this situation, Digital/ Tech companies might be more positively affected right now

    - and the outcomes that we, as communities, might see as a positive impact after COVID-19


    If you're listening to this and feeling stuck, overwhelmed, or anxious about where we are heading, we hope you find as much joy and inspiration in this episode as we did! 

    47 min
  • What are 'everyday influencers'? Social chat with Dirk Stevens and Daly

    Dirk Stevens, CEO of TaskSpotting joins Daly in our studio to share his journey from FinTech to starting his business.

    TaskSpotting (recently acquired by Crowd Analyzer) works with brands to activate consumer-created content, at scale. It’s cool.

    - Dirk compares entrepreneurship to Breaking Bad (surprising, yet accurate)
    - We find out how brands can activate "everyday influencers" to test their products in new markets

    These startup stories are absolute fuel for the brain, tune in and let us know what YOU think!

    29 min
  • Future for thought with John Sanei

    Uncovering key strategies to become future-ready in business and all areas of life with John Sanei. John is a best-selling author and Singularity University faculty member, with insights that stem from a deep understanding in psychology, tech and disruption. In this episode, we explore how to follow our curiosity and approach the future with all the creativity, flexibility and optimism that it deserves.

    His latest book is called FOREsight, check it out here:

    How do we thrive in a fast-changing world in which we are torn between the rigid rules of industrial society and the flexible creativity that the future demands, between the certainty and safety of yesterday and the freedom and anxiety of tomorrow?

    FOREsight is a collection of 20 scenarios that combine human psychology and futurism to help you connect the invisible dots between the reality we perceive and the abundant, optimistic future we can create.

    His unlimited fascination with the future has seen him become Africa’s first faculty member at Singularity University in San Francisco, a lecturer at Duke Corporate Education in Johannesburg, and a Partner Associate at the Copenhagen Institute of Future Studies in Denmark.


    Hope you enjoy this session, please comment below and let us know your feedback on the topic and what you think. 


    46 min
  • Dukkan talk with OT

    Catching up with Omar Tom, the brilliant, storyteller, founder, and co-host of the Dukkan Show. 

    In this episode we talked about the intersectionality of culture and the youth. We tapped into some insightful content creation tips for brands aiming to speak to the varied subcultures across the city. This episode speaks to brands, artists, marketers, influencers and anyone in the creative space. Ideas have been sparked!

    We can’t wait for you to tune in and listen to these pioneers in their element!  


    About:
    The Dukkan Show is a podcast that delivers a sonic experience, showcasing the great conversations friends have when they hang out at their respective dukkan stoop. Dukkan Show is the voice of Neo-Bedouins and the home of the others. The term Dukkan literally means shop in Arabic.

    56 min
  • Rewire your Mindset - A Brian Keane Fitness special

    When we heard our friend Brian Keane was in town we couldn’t just let him pass by without sharing some mind-bending stories with Tom and Dia.

    In this special episode, we talk about the upcoming release of his new book 'Rewire Your Mindset', how to quit self-sabotaging and hit your goals in business and life.  As always the guys some epic adventures and mindset hacks. This episode got us thinking about mental endurance and pushing through our own perceived limits. Please enjoy!

    If you want to hear more, here are the links to previous episodes with Brian and Tom:

    Don't let your excuses today become your regrets tomorrow - BKF Podcast

    UTMB Ultra Marathon Running for 42hrs straight and developing a f*** it mindset - BKF Podcast 


    41 min
  • In Arabic - Interviewing Ahmed Saad - CEO of Crowd Analyzer

    Our Head of Social Media, Daly taking over the podcast this week to sit down with Ahmed Saad, CEO, and co-founder of Crowd Analyzer, the leading Arabic social media listening platform in the Region. This session was extra special being that it’s our first podcast episode in Arabic!

    • Hear how Ahmed quit his job and started his entrepreneurial journey with his business partner Bahaa Galal
    • There were some ups, some downs and funny stories along the way
    • Ahmed and Daly share their thoughts on how company culture is formed
    • And an exclusive scoop on some exciting news for the Crowd Analyzer team!
    • Crowd Analyzer has skyrocketed since it launched, evolving into the first Arabic-focused social media monitoring tool, serving top-notch firms and companies such as Mckinsey & Co., UBER, PWC, and many more.


      If you're tuning in, please hit us up and let us know if you want more episodes in Arabic! 

      32 min
    • Wake up call with Paul Evans - CEO of Solutions Leisure

      Joined by the incredible Mr. Paul Evans, to talk about his journey in entrepreneurship, from Egypt to Dubai, building Solutions Leisure into the multi-million-dollar business it is today.

      As well as a little taste of his new book “When I Woke Up”, which will be released early November.

      We hope you’ll be as inspired by this story as we are. It’s about decision making, conviction, not dwelling on losses and pushing forward to be the best version of yourself.

      If you’re looking for a wake up call, this might be it!

      For more information about Paul and where you can find the book, check this out: https://www.wheniwokeup.com/my-book/

      "The True Story of Paul Evans written by Carolyn Coe – is one man’s inspiring story of starting rough, making mistakes, personal suffering and the raw grit it takes to get back up when life deals the heaviest blows. Told with his authentic humour and frank wit, this is an up front and personal account of a life of full of jaw dropping, gut wrenching and heart warming events that will leave you reeling in disbelief and full of admiration for one man’s spirit to survive and live life to the full."

      40 min
    • Interviewing the Interviewer - Aby Sam Thomas, Entrepreneur Middle East

      We're honored to have Aby Sam Thomas, Editor in Chief at Entrepreneur Magazine, on the other side of the interview for a change. 

      Tune in to hear how Aby quit his job as a software engineer for a career in journalism.  

      Finding stories across NYC to interviewing the top Entrepreneurs in the Middle East. This is pure inspiration for anyone looking to make a big change or chase a dream.

      (Aby - We hope to read all the early NYC stories in your book one day!)

      32 min
    • Interviewing Waleed Shah - The Beauty of Rock Your Ugly

      Catching up with Waleed Shah to talk about art, mental health and his campaign 'Rock Your Ugly’, which has been gaining amazing feedback, globally.

      In this episode:

      Waleed shares the beautiful and heartbreaking motivation behind his recent #RockYourUgly campaign, the intersection between mental health and body image and the power of human connection through storytelling

      What are your thoughts? 

      45 min
    • Adweek's 100 Fastest Growing Agencies - A Create Media Story

      This is the most epic tale of how we got started on a 5 man desk in the business centre, to building out a 75+ team, named in Adweek’s 100 Fastest Growing Agencies list!

      To tell it, we got Tom, Dia and Matthew together to reflect on the agency’s early days and share some of our greatest hits. We hope you enjoy this episode as much as we do, this is about taking risks, grabbing opportunities and going ‘all in’!

      31 min

    About Creator Sessions

    From the publisher's feed

    'The Creator Sessions' are candid interviews & conversations with like-minded industry folk, entrepreneurs & start-up founders, sharing their experiences and swapping stories over coffee at our office. That’s it!