Creator Sessions

Creator Sessions

By Create GroupSociety & Culture
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Creator Sessions episodes

  • Unpacking Facebook Business Products with Liliane Assaf

    Listen in as we learn from Liliane Assaf (Business Product Marketing Manager at Facebook MENA), a fellow tech-lover, marketing guru, and an all-around fantastic guest, we hope you get as much value from this conversation as we did!


    Here's what you can expect from this episode:

    • We learn more about Discovery Commerce and how it works
    • How SME's can leverage automation provides to maximize their Return on Ad Spend
    • AR & Try Before You Buy, and how it's potentially saving the planet (well maybe not exactly, but it makes you think about it).
    • Instagram announces Ads in Reels  
    • And what to keep in mind before jumping on new trends and platforms
    • If you enjoyed the show, connect with us on social media to keep the conversation going. 

      52 min
    • Interviewing Fizo, Head of FACEBOOK CREATIVE SHOP MENA

      Tune in with Ahmed Younis (aka Fizo), Head of Facebook Creative Shop MENA, and explore some exciting trends & technology with us.

      We talk about Fizo's team, how they can support agencies in the region, future content creation with AR & VR, audio-first content, and more.


      More about Fizo:
      Fizo has left his mark on some of the Middle East’s biggest brand names with local and international agencies. He co-founded the FC studio, joined Cairo Elephant - the 1st creative hub/independent agency in Egypt, and became the Executive Creative Director in FP7 Cairo/McCann’s world group and head of McCann’s Creative leadership Council for MEA, all the while, orchestrating a plethora of award-winning campaigns for the likes of Coco-Cola, Nestle, Mini Cooper, Fanta, McDonald’s and Orange at Cannes Lions, D&AD and LIA. In 2017, he joined the tech giant, Facebook, as head of Creative Shop for MENA.

      44 min
    • Interviewing Vishal Badiani, Creative Strategy Lead at Snapchat MENA

      We're talking to Vishal Badiani, Creative Strategy Lead at Snapchat MENA, for first-hand insights to keep up with shifting consumer behaviors and trends through creative activations and AR experiences.


      We asked Vishal about:

      - the ‘Try before you buy’ trends in online shopping

      - how brands can build a camera strategy,

      - the AR lens studio and more


      Tune in for the full scoop!

      46 min
    • Performance, longevity & fasting - Dr Alan Goldhamer

      Tune into this episode with Dr. Alan Goldhamer, as we dig into the topic of medically supervised, water-only fasting. Learn what it's all about, and how it works. Dr. Goldhamer share's how this work has helped thousands of patients to overcome chronic disease and transform physiology and psychology to live a healthier, happier, and longer life.


      This episode has some eye-opening facts and takeaways for anyone who wants to learn more about the effects of fasting. With Ramadan approaching soon, it's a good time to learn more about all the positive effects it can have on the mind and body too. Tune in to join the conversation and let us know if you found this episode helpful.

      About:

      Dr. Alan Goldhamer is one of the world’s leading experts on medically supervised, water-only fasting. Articulate, inspiring, and energetic, he is a frequent lecturer and speaker on fasting, diet, and treatment of chronic diseases to achieve optimum health.

      Dr. Goldhamer is the founder of True North Health Center, one of the first (and largest) facilities in the world that specializes in medically supervised water-only fasting, along with medical and chiropractic services, psychotherapy and counseling, and more.

      His work and studies have appeared in countless medical journals. He was featured in the Netflix documentary What The Health. And his book The Pleasure Trap (co-authored by Dr. Doug Lisle), has helped thousands transcend their prison of compulsivity when it comes to food choice.


      If you would like to know more about whether this is the right approach for you, please reach out to experts in this field such as Dr. Alan and the True North Health Center, do the research, and make sure it's the best fit for you.

      36 min
    • David Guetta United At Home DXB - How we made it work

      Get the full scoop on what it takes to create such an immense show, 212m in the sky, with a world-famous DJ.

      In this episode, Matt (3DB), Tom, Dia & Shona share how the team made it work, the highlights, the challenges & what this means to the entertainment industry.


      Check out the incredible performance by David Guetta and the team here: https://www.youtube.com/watch?v=xaurMcGqZHU&feature=youtu.be 

      24 min
    • Behaviour & Performance Coach - Brian Bogert

      Step back for a moment and see the world through a lens of gratitude and higher self-esteem with our next guest Brian Bogert. 

      In this episode, Brian share's his inspiring story with us including his mission to help people unlock their highest potential and flourish in personal and professional life. Tune in now and let us know your thoughts about it. 

      About: Brian helps executives, entrepreneurs and athletes learn this transformative approach that cultivates perspective, motivation, and direction to align their life with their true purpose and exceed their own expectations. He teaches not just to accept change, but to embrace pain in order to avoid suffering. Before becoming a full-time performance coach, Brian and his business partners successfully grew their office (in a global insurance brokerage firm) into a $15 million revenue business.

      53 min
    • Productivity hacks for all remote working teams - Peter DeBenedictis, CMO Microsoft

      In 2020 we learned a lot from staying home and being connected to people primarily through technology. Connectivity is more blended with our everyday lives than ever before. In this session, we talk to Peter DeBenedictis (CMO Microsoft, Middle East & Africa) to discuss how this affects marketers and all business operations moving forward. Exploring all the opportunities and innovations we might see down the line.


      Peter describes Microsoft's role in enabling organisations and schools to shift their operations online, enabling people to adopt the technology available and achieve the most out of it. We also talk about how to avoid digital burnout, sharing some key productivity hacks for a more balanced, healthy, and efficient remote working environment.

      We hope you enjoy the discussion as much as we did!

      53 min
    • Manal Rostom - Creating Change

      Surviving racism, harmful stereotypes, discrimination, and fighting all of these things with grace and a positive attitude takes a true fighter.

      This guest is at the helm of building the @survivinghijab community - almost a million members and counting in a private FB group, one that's taken her to stand on stage at the FB HQ in front of 5000 people as well as championing the cause as a global brand ambassador for Nike.

      If you haven’t guessed by now, we can only be talking about the highly admirable Manal Rostom.

      We didn’t sit down to discuss her numerous achievements: her marathons, the Everest trek, or her insta-fame. This was a genuine conversation about how things are slowly changing, coupled with the clear realization that there is a whole lot more that needs to be done.

      Tune in and help us push that change forward by joining us in conversation with the one and only Manal Rostom.

      48 min
    • Advertising catch up with Austyn Allison - Campaign Magazine Middle East

      Navigating the Industry cycles, the pandemic, and much more in 2020 brands and agencies are having to redefine their identities and discover what it really means to be digital. Tune into this episode with the Editor of Campaign Middle East, Austyn Allison, discussing all things marketing and advertising in the current environment:

      - How the Campaign publication has adapted to a growing digital audience
      - Advertising on the side of caution, sensitivity, and authenticity
      - How some brands have found a way into the conversation
      - We discuss what a new model of agency might look like in a few years

      There are definitely some thought-provoking points that resonate with us. We hope you enjoy the conversation! Let us know in the comments if you have any questions! 

      1 hr 6 min

    About Creator Sessions

    From the publisher's feed

    'The Creator Sessions' are candid interviews & conversations with like-minded industry folk, entrepreneurs & start-up founders, sharing their experiences and swapping stories over coffee at our office. That’s it!