Creator Sessions

This week we sat down with a very special guest, most of you know the voice from your morning drive, he is golden, he's also a startup founder and a long time friend of our hosts, Kris Fade.

The guys go way back, sharing stories of how it all began, before Create Media and Create Production were born.

And we covered just about everything from:

- how digital media has transformed advertising channels for Radio hosts and stations

- Kris finds his listeners are more engaged and connected than ever thanks to the integration of social media and the show

- the key to connecting with 160k plus following on instagram

- We loved hearing about what drives Kris to build his businesses - Fade Fit and Fade Fit Kids on top of his full time schedule

In case you don't know, Fade Fit Kids snack is a healthy, affordable, nut-free kids snack with no artificial additives. Prior to the show we had a business meeting with Kris and his daughters Noushie and Kikki who you'll hear at the end of this episode in:

- possibly the best thing that happened on the internet today (we'll have to put this out on video as well)

We couldn't have asked for a more delightful show. So settle in and please enjoy the show!

In this episode with Richard FitzGerald, founder of Lovin’ Dubai, our host Tom Otton and special guest Daly (our head of Social Media) we get into some interesting topics for anyone interested in new media and social media agencies. 

Find out why Rich left his role as #socialmedia director in a big media agency, let go of his salary and jumped into life as an entrepreneur in Dubai. 

We loved hearing about how Lovin'Dubai was created and how this business continues to evolve with We are Augustus, SmashiTv and Lovin Saudi

Rich shares,

* how to recognize #trends in new media and how to act fast, #strategically

* advice for brands who want a piece of #meme marketing and more

* growth hacking and hitting daily views targets to get to where they are

We’re left with lot’s to think about for sure. Let us know your feedback, we’d love to hear from you!

This is for anyone looking to adapt their marketing strategies with creative, smart, new insights from an agency and global brand perspective. 

Overall the chat takes some interesting turns, but will definitely leave you with a lot to think about... Enjoy! 

Why? Well, if you've been following the last few interviews on our show, you've heard some pretty inspiring stories from guests who started with the same questions / fears holding them back at first, but somehow managed to take the first steps to start their own businesses. 

In the previous episodes we've covered how to:

Now it’s time to answer these questions:

Truth, we’ve actually snuck in a few extra valuable points as well, have a listen and hit us up! 

We want to hear your questions and feedback.  

In this episode, our friend Holly Smith - founder of @smithstpaleo 👩‍🍳🔥🏋️‍-  joins us to talk through the ins and outs of Smith Street Paleo as we know it - the ultimate meal delivery service for the health conscious, but time poor folks in Dubai… Sound familiar?

If you want to feel inspired, listen to this...

* Did you know Smith ST started as a passion project - Holly started by sharing her homemade paleo recipes and nutrition tips with the @InnerFight CrossFit community before figuring out how to commercialize it into a successful business

* We explore how to create a business with a strong identity and hold in the community, even when you’re prone to overthinking things!

* The daily food and nutrition content you can find on Smith St Paleo is not only great for your health, it’s a great example of increasing brand consideration using social media tools. 

We love this interview, it’s funny, it’s honest and it’s packed with great insights about running a business and making great content! We hope this inspires you to find your own jam! Get in touch and let us know.

This is a two part series about Culture.

This week on the show, Tom Otton and Dia Hassan dug into some of the important strategies that help create a healthy culture for the workplace.

They shared  insights behind our own agency growth and how creating the right working environment and space has helped shape the culture and the way people are interacting.... Bringing more humanity into the workplace and focusing on individuals and team culture as much as performance and metrics, to be able to create a culture of respect... This is where team culture starts.

We hope this adds value to you or find some good insights to apply to your own business in some way.

Check it out and let us know.

This week on #thecreatorsessions we went deep on mental health in the workplace, specifically talking about 'Imposter Syndrome' and where it comes from...

- Have you ever felt like your achievements are just down to luck or circumstance and not down to you? 

-That everyone seems smarter than you and that maybe you don’t deserve the job/promotion/accolades/personal relationship etc? 

-70% of the population experiences this, it’s perfectly natural, but it’s something that you can and should deal with before it develops into anxiety, or more. 

We hope that together we can open up more conversations about workplace mental health, especially in the agency world.

This week on the show we’re talking about the special relationship between brands and agencies, joined by our friend and marketing pundit Stephan Muller aka @stephanrunsdxb

Stephan's a smart guy who recently moved over to Porsche as marketing and events manager, following 6yrs with Nike and brings a lot of high-level insight to this discussion. 

In this episode:

It’s smart, it's funny and truly going to be valuable to anyone who’s trying to build themselves up on a professional and personal level. 

This week Tom + Dia discuss *old vs new leadership styles*, drawing on valuable lessons from managing different types of teams. If you’re looking for more discussion and #actionable insights around; 

*Ownership - Fostering a culture of teamwork and results starts from the top 

*Being of Service to your team 

*Empathy 

*Facilitating - it’s not your job to know all the answers but it is your job to find all the answers 

💥This session is for you! 💥