Creators of Web3

By Eric Siu and Wil LeeBusiness Investing

Creators of Web3 episodes

September 08, 2022Over the Last 9 Months, 40 of the Top 100 Public Companies Have Invested ~$6b Into Web3 Companies
In 2017, crypto wasn’t getting any validation from celebrities, top-tier entrepreneurs, or public companies. Today, 40 of the Top 100 Public Companies have invested ~$6b into Web3! This is the future, and the time to get involved is now. Tune in today to hear why!
TIME-STAMPED SHOW NOTES:
[00:00] The astounding fact that 40 of the Top 100 Public Companies Have Invested ~$6b Into Web3!

[00:25] How the Web3 space has evolved over the past four years.

[01:19] Why this time to participate in Web3 is now!

[02:13] Company name changes that show the confidence in Web3.

[02:28] The next step: government regulation.

[03:07] Reframing the way we think about Web3.

[03:46] Please don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“[Web3] is the future, and it’s being validated by some of the smartest people in the world.” — @willxlee [0:00:52]
“When you rename your company from Square to Block and when you rename your company from Facebook to Meta, it’s showing some serious dollars going behind it.” — @ericsui [0:02:14]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
4 min
September 06, 2022How To Run Your NFT Team Meetings Like A Pro
Long, drawn-out, unnecessary meetings aren’t good for morale or productivity. So as a founder it’s vital that you learn how to run your NFT meetings like a pro! In this episode, we share what our team meetings consist of, how often we hold them, and the tools and resources that we have used to ensure that they are as efficient and effective as possible!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Running your NFT team meetings like a pro!

[00:29] EOS; the tool that will enhance your meeting-holding skills.

[01:27] How to make meetings more efficient.

[02:48] Two recommended resources; Traction and Scaling Up.

[03:34] Targets and headlines that we discuss during our team meetings.

[04:01] What the bulk of our meetings consist of.

[04:34] Why we hold post-mortem meetings after a launch.

[05:12] Don’t hold unnecessary meetings!
Tweetables:
“I enjoy creating, connecting the dots, looking into the future. What doesn’t give me energy is people management.” — @ericsui [0:02:32]
“The bulk of the meeting is on solving problems and talking about issues. You have to have trust in the meeting to be able to talk about these things.” — @ericsui [0:04:01]
“If you do not reflect and identify the areas of improvement then it’s very hard for you to know what to do in the future.” — @willxlee [0:04:50]
Links Mentioned in Today’s Episode:
Traction
Scaling Up
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
6 min
September 01, 2022Assembling Your NFT Team — How To Hire the Best
If you aim to go far, not fast, you’ll need a solid team on your side. In this episode, we fill you in on what to look for in team members and how to find them! We get candid about the hiring mistakes we’ve made and how to avoid them and discuss the importance of value alignment within a team. If you’re wondering how to source talent in the Web3 space that best aligns with your vision, this episode is for you.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: Assembling your NFT team!

[00:24] Hiring mistakes that we’ve made along the way.

[01:05] What to do prior to hiring somebody.

[01:49] Why hiring needs to be taken more seriously.

[02:20] The hiring framework outlined in Who by Geoff Smart.

[02:38] The downside of the self-select culture in Web3.

[03:07] Tips for sourcing talent in the Web3 space.

[04:01] The advantages of hiring specialists over generalists.

[05:24] How to source specialists.

[06:14] The importance of value alignment within a team.

[07:34] The concept of vectors.

[08:33] Please don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“If you want to go far, you’ve got to go together. If you want to go fast, you go alone.” — @ericsui [0:00:13]
“You’re going to be able to have a superb product to showcase to your community and the public when you hire specialty versus generalist people.” — @willxlee [0:05:12]
“Ultimately, everyone on the team that you want to assemble shares the same values, shares the same vision, and rolls in sync.” — @willxlee [0:07:16]
Links Mentioned in Today’s Episode:
Who by Geoff Smart
Dharmesh Shah on Aligning Vectors
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
9 min
August 30, 2022Collaborations - How To Get Your Dream Collabs
Getting your dream collabs may be more achievable than you think. In this episode, we list some of our key partners and break down the steps we took to establish these dream collaborations. It’s important to focus on the people that matter as you build relationships in the industry without drowning in unnecessary noise. Join us as we share our take on sales and partnerships as well as some tips and insights for landing your dream collabs.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: How to get your dream collaborations.

[00:06] The importance of collabs in the world of Web3.

[00:20] The collabs Will has established with The Littles.

[00:43] Five steps to establishing your key partners and dream collabs.

[02:58] The Dream 100 as outlined in The Ultimate Sales Machine.

[03:19] Our take on sales and partnerships.

[04:09] What to focus on as you slowly build up your relationships.

[04:50] Motivation to stay in your lane and focus on the people that matter.

[05:21] Please don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“In the world of Web3, if you’re looking to launch an NFT project, it’s very collabs-focused which means it’s very relationship-driven.” — @ericsui [00:06]
“Write down your dream collabs. That has so much power to it because it really allows you to focus your vision.” — @willxlee [00:54]
“The way I think about sales or partnerships is it's not really a no until they tell you to scram.” — @ericsui [03:19]
“The people that matter will recognize the work that you do.” — @willxlee [04:50]
Links Mentioned in Today’s Episode:
The Ultimate Sales Machine by Chet Holmes
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
6 min
August 25, 2022Defining the Mission of Your NFT Project
Defining the mission of any project is essential and, in this episode, we explain what that means by giving examples of the mission statements of our respective NFT projects. Tune in to find out why it’s so valuable to define your mission and where to look for inspiration!
TIME-STAMPED SHOW NOTES:
[00:00] Introducing today’s topic: Defining the mission of your NFT project.

[00:36] The mission of Leveling Up Heroes.

[00:43] The advantages of having a mission.

[01:34] The vision and mission of The Littles and the various vehicles for fulfilling them.

[03:02] Our recommendation to google mission statements.

[03:27] The time it takes to refine and embody your mission statement.

[04:27] Please don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“A mission will repel people and a mission will also bring people to you.” — @ericsui [0:00:44]
“The mission’s job is not to try to please everyone because if you please everyone you please no one.” — @ericsui [0:01:20]
“The mission can change over time because information changes.” — @ericsui [0:03:16]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
5 min
August 23, 2022How to Market Your NFT Project Like a Pro
It’s one thing to have a great NFT, but if you don’t market it well, people won’t ever see it or buy it! So, in today’s episode, we're diving into our top pieces of advice for how to market your NFT project like a pro! We draw from our own experiences of what worked and what didn’t, and while we encourage you to learn from our mistakes, everybody is unique and it’s so important that you figure out the strategy that works best for you!
TIME-STAMPED SHOW NOTES:
[00:27] An overview of the many tactics that you can use to market your NFT project like a pro.

[00:51] The two main tactics we have used to market The Littles.

[01:03] How to choose the marketing tactics that work for you.

[02:16] Some of the mistakes we made with our initial launch.

[03:57] The importance of not overhyping your marketing strategy.

[05:23] Please don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“With any of the strategies, you can’t go overboard, otherwise it turns into something that is negative.” — @willxlee [0:03:57]
“Integrity is everything.” — @willxlee [0:04:34]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
6 min
August 18, 2022Long Term vs Short Term Thinking in Web3
Short-term pain, long-term gain! During this episode, we discuss long-term vs short-term thinking in Web3, and through the use of examples, we explain why the former is so much more beneficial than the latter as a business-building strategy.
TIME-STAMPED SHOW NOTES:
[01:21] The problem with short-term thinking.

[02:00] An example of what building a business based on short-term thinking looks like.

[02:55] Factors that make The Littles a long-term project.

[04:36] Why Jeff Bezos (love him or hate him) epitomizes long-term thinking.

[05:51] Lessons from Charlie Munger, and a book recommendation if you’re interested in learning more.

[07:01] Please don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“Easy come, easy go. The ones who think long term are the ones who succeed.” — @ericsui [0:00:35]
“Having a long horizon is what’s going to pay off in the future.” — @willxlee [0:04:16]
Links Mentioned in Today’s Episode:
The Tao of Charlie Munger
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
8 min
August 17, 2022What is NFT 2.0
We’ve left the first generation of NFTs behind, and in today’s episode we’re answering the question, “What is NFT 2.0?” NFT 2.0 is about loyalty, access, identity, engagement, and more! Tune in today to hear it all.
TIME-STAMPED SHOW NOTES:
[00:16] What first-generation NFTs were like.

[00:57] Defining NFT 2.0.

[01:21] An explanation of the loyalty element of NFT 2.0.

[02:29] Exploring the ‘freemium’ concept.

[04:15] The greater degree of access that NFT 2.0 allows for.

[05:15] How Will’s latest project has evolved into NFT 2.0.

[07:21] Please don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“NFT 2.0 means loyalty, access, identity, certainty, belonging, tangibility, engagement, and achievement.” — @willxlee [0:00:57]
“During times of down markets, there’s a lot of stressors, but the stressors build a lot of scar tissue.” — @ericsui [0:06:59]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
8 min
August 16, 2022How To Build an NFT Project From Scratch
Between the two of us, we know a thing or two about getting a project off the ground, and today we’re going to give you a broad overview of how to build an NFT project from scratch. We list the six steps required and explain how to identify your niche, make your mark, and assemble the perfect team! Consider this an introduction and stay tuned for future episodes where we examine each of the six steps in more detail!
TIME-STAMPED SHOW NOTES:
[00:33] How to identify your niche.

[01:38] Six steps to starting an NFT project from scratch.

[01:49] What it means to identify your mark i.e. your mission.

[02:45] Effective team assembly: who you need on your team.

[03:50] Please don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“There are so many different pillars of NFTs out there. Whether it’s collectible, whether it’s art, whether it’s gaming, you need to identify what type of mark and what type of hill you want to conquer.” — @willxlee [0:01:51]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
4 min
August 15, 2022How To Be a Professional in Web3
There is a very specific demographic monopolizing the Web3 space at the moment, and we’ve observed a distinct lack of professionalism. If you want to stand out in the space, make good impressions, and get hired, you’re going to have to adopt a degree of professionalism. In this episode, we explore what it means to be professional and how best to approach professionalism in the world of Web3! Tune in to discover where you might currently be lacking, and what you can do to become the ultimate professional and make real, lasting connections.
TIME-STAMPED SHOW NOTES:
[00:09] Why it’s important to be professional in the world of Web3.

[00:58] Why the bar is so low in the Web3 space.

[01:11] What it means to be professional and how to approach professionalism in the Web3 space.

[0:03:16] The three traits of the ideal team player: humility, hunger, and intelligence.

[04:21] The professionalism Web3 is currently lacking.

[04:43] How to be the ultimate professional.

[05:06] The importance of having integrity and holding yourself to a higher standard.

[07:03] Please don’t forget to share, rate, review, and subscribe to this podcast!

Tweetables:
“If you want to stand out from the other people and you want to get a job in the [Web3] space, you just have to be professional.” — @ericosiu [0:00:50]

“The ideal team player has three traits: they are humble, they are hungry, and they are smart.” — @ericosiu [0:03:16]

“Integrity is everything. It’s your reputation, it’s what you say, and what you do.” — @willxlee [0:05:11]

Links Mentioned in Today’s Episode:
The Ideal Team Player
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
8 min

About Creators of Web3

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Creators of Web3 is a show that takes a candid look at the people who are inventing the future of blockchain and digital assets. Hosted by Eric Siu and Wil Lee, we dive into the unique lessons and…

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Creators of Web3

Creators of Web3 episodes

About Creators of Web3