Creators of Web3

By Eric Siu and Wil LeeBusiness Investing

Creators of Web3 episodes

November 02, 2022How To Deal With Entitlement In The Web3 Space
Ego and entitlement are rife in the Web3 space, as we all run the risk of falling prey to the echo chamber effect. In this episode, we look at how entitlement manifests in the space, how to sift out the ego, and why it’s important to work with people with integrity. Tune in to find out how to measure your success in terms of metrics rather than arbitrary complaints, and avoid getting sucked into the world of entitlement.
TIME-STAMPED SHOW NOTES:
[00:13] How entitlement manifests in the NFT space.

[01:16] The importance of working with people with integrity.

[02:22] How to sift out the ego and work with people who are humble, hungry, and smart.

[02:50] The unfortunate amount of ego in the Web3 space.

[03:21] How entitlement is bred in the Web3 space and how to avoid it.

[05:00] How to manage Web3 community entitlement.

[06:34] Why it’s important to monitor metrics, not complaints.
Tweetables:
“The majority of people who come in with a huge ego are unfortunately coming in from Web3.” — @ericsui [0:02:52]
“Entitlement from community is really rife and really prevailing.” — @wilxlee [0:05:47]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
8 min
October 31, 2022How To Deal With the Unforgivingness of the NFT Space
The NFT space can be wildly unforgiving and, in this episode, we examine why that is, how it manifests, and what you can do to deal with the excess demands. Tune in to find out how to manage the relentless expectations and minimize the impact while remaining steadfast in your mission.
TIME-STAMPED SHOW NOTES:
[00:07] Why the NFT space is so unforgiving.

[00:31] The impact of the excess demands in the space.

[01:28] An example of the mental health effects of the relentless demands.

[03:15] The importance of continuously resetting expectations.

[03:36] Examples of unforgivingness in the NFT space.

[04:00] The value of time blocking, as a leader.
Tweetables:
“This [NFT] space is definitely very unforgiving and for us to be able to set the right expectation and reset that expectation continuously is important.” — @wilxlee [0:03:16]
“If the leader’s mental and physical health is not good, the team’s probably not going to be as motivated and the community’s going to be worse off.” — @ericsui [0:04:24]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
6 min
October 28, 2022Is Legal Important for NFTs to Start With
If you want to set your business up for growth or potential restructuring further down the line, you’re going to need to take legal into account. Tune in to find out why, and why it’s essential to hire a lawyer specializing in your specific niche.
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topics: the importance of Legal for NFTs.

[00:14] Why it’s important to seek legal advice off the bat, specific to your project’s mission.

[01:32] Why you need to hire specialist lawyers according to your niche.
Tweetables:
“Seeking legal help right up front is really important because, as you grow your business, you do not want to have legal be the handcuff that stops you from building your business and restructuring later on.” — @wilxlee [0:01:02]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
3 min
October 26, 2022SEC cracking down on BAYC
The Securities and Exchange Commission (SEC) has been investigating Bored Ape Yacht Club’s (BAYC) parent company, Yuga Labs. Their crackdown is focusing on potential securities violations for the sale of Bored Ape NFTs as well as ApeCoin tokens. Tune in as we discuss the latest developments in this story, and what the outcomes mean for other NFT products!
TIME-STAMPED SHOW NOTES:
[00:00] Introducing today’s topic: SEC cracking down on BAYC.

[00:19] Will’s thoughts on the SEC’s interrogation of BAYC.

[00:31] What other NFT producers can learn from this story?

[01:01] Why regulations are important for guiding the NFT industry.

[01:48] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“I'm definitely following along with this and see how it transpires very closely because that would dictate how we're building our project.” — @wilxlee [0:00:33]
“Regulation is what matters. People need guidance on this stuff, especially if you want institutional money.” — @ericosiu [0:01:02]
Links Mentioned in Today’s Episode:
Bored Ape Yacht Club
Yuga Labs
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
2 min
October 25, 2022Building The Next Pixar, Tony Robbins' As A Father, Making The Metaverse Tangible, with Josh from Immi
Animation is a notoriously labor-intensive process and making a quality feature-length animated film can take years. It also requires countless hours of training to become a competent animator. But what if you could bring the power of animation to anyone who has a smartphone? That is the vision behind immi.io; a revolutionary new platform that empowers users to become animators using only their facial expressions! In today’s episode you’ll hear from immi.io co-founder Josh Robbins about the creation of immi.io, how it works, and some of the exciting things they have planned. In our conversation, Josh tells the story of how they partnered with AGMI Studios to create this incredible new product, their unique marketing approach, and how they are attracting partnerships from prominent brands, entertainers, and gaming platforms. We also discuss what it was like growing up with Tony Robbins as a father and what Josh learned from him about creating possibilities and helping others. To learn about the exciting new possibilities in animation, and much more, make sure you tune in today!
TIME-STAMPED SHOW NOTES:
[00:00] Introducing Josh Robbins, Founder of immi.io.

[01:21] Learn about the animation tool, immi.io, and how it was founded.

[03:41] The many ways that immi.io can be used in Creator Mode, from karaoke to real estate.

[04:10] Learn about the streaming service that they will be launching next month.

[05:36] What Josh expects from this technology in the long term.

[06:36] The immersive world that Josh is building with his partners at AMGI studios.

[07:59] Josh’s approach to marketing and how they are creating more awareness.

[12:10] The concept of digital ownership and how it has been facilitated by Web3.

[14:06] Josh’s predictions for the future worth of NFTs like Crypto Punks.

[16:11] An overview of the brands that AMGI is currently working with.

[16:42] The exciting potential partnerships between AMGI and entertainers like Coldplay and prominent K-Pop groups.

[18:46] How AMGI is building community while also attracting brand deals with artists, musicians, and gaming studios.

[20:08] How AMGI represents an evolution from traditional studios like Pixar.

[22:15] What it was like for Josh growing up with Tony Robbins as his father.

[24:42] What Josh’s father taught him about creating possibility.

[26:03] The single act of kindness that shaped Tony’s outlook on life.

[29:09] Find out what is in Josh’s learning stack and what he is consuming.

[30:14] Hear about Josh’s current approach to investing.

[31:54] Where you can find Josh and learn more about immi.io, AMGI Studios, and My Pet Hooligan.
Links Mentioned in Today’s Episode:
Josh Jenkins-Robbins on LinkedIn
Eric Siu on Twitter
Eric Siu on Instagram
Wilson Lee on Twitter
The Littles
Leveling Up
Leveling Up Heroes
Single Grain
33 min
October 24, 2022More VCs Entering the Space (Doodles, BAYC, Moonbirds, etc.)
More venture capitalists are entering the NFT space. At the forefront are Doodles, BAYC, and Moonbirds, among others. During today’s conversation, Eric and Wil discuss the sometimes contested role of venture capital investment in NFT projects. Hear why the majority of people don’t like VCs entering the NFT space, and why ethos compatibility comes down to the parameters set by the founders of each Venture Capital firm. Eric and Wil discuss the importance of sourcing a value-add VC that will do more than just contribute funding, and acknowledge the role of VC in taking projects further than the community alone. Join us to hear more today!
TIME-STAMPED SHOW NOTES:
[00:11] The money that venture capitalists have raised in the NFT space.

[00:38] Why the majority of people don’t like VCs entering the NFT space.

[00:50] Wil’s perspective that ethos compatibility comes down to the founders.

[01:28] Concerns around a shifting ethos as a result of VC involvement.

[02:27] Sourcing a value-add VC that will do more than contributing funding.

[04:07] How VC can take projects further than the community alone.
Tweetables:
“The majority of people don’t really like VCs entering the NFT space or investing in their projects because they think that they’re not within their ethos. For me, I believe that this really comes down to the founders.” — @wilxlee [0:00:38]
Links Mentioned in Today’s Episode:
Doodles
BAYC
Moonbirds
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
5 min
October 21, 2022Our Thoughts on Personal Marketplaces
While many folks in the NFT space are opting to integrate a personal marketplace onto their websites. During today’s episode, Eric and Wil discuss what this means, where it is needed, and why you should only consider having one built if you need to have more control over the user experience. Tune in today to hear more!
TIME-STAMPED SHOW NOTES:
[00:06] What Eric and Wil mean by a ‘personal marketplace’.

[00:30] Why Wil doesn’t see a need to have a personal marketplace unless there is high traffic?

[00:50] How Eric approaches trading.

[01:15] The primary benefit of a personal marketplace.

[01:37] Why you should look at getting a personal marketplace if you need to have more control over the user experience.
Tweetables:
“Personally, I don’t really see a need for a personal marketplace unless there is really high traffic, its a great experience for your community, but how many people does it really serve? Does it really scratch an itch that is needed?” — @wilxlee [0:00:32]

“With a personal marketplace, you are able to control the user experience more.” — @ericosiu [0:01:15]
Links Mentioned in Today’s Episode:
Larva Labs
OneOf
Origin Protocol
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
2 min
October 19, 20227 Can’t Miss Tools for NFT Creators
With a plethora of tools on the market for NFT creators, it can be tough to know where to start. During today’s episode, Eric and Wil reveal which ones they have found most useful, from minting and owning podcasts, to design work and keeping abreast of the best-selling NFTs on the market. Hear where Eric turns when he wants to get more granular about his NFT research, and what Wil uses to optimize project management. You’ll also learn about the Rarity tool, and the NFT integrations built by Shopify that can change how you approach NFTs today. Thanks for tuning in!
TIME-STAMPED SHOW NOTES:
[00:13] What uncut.fm does for podcast creators who want to mint NFTs.

[01:10] How they use Figma for all design work, from creating a website to animated videos.

[01:44] How Cryptoslam reveals the best-selling NFTs among other new tools they are building.

[02:18] Why Eric uses Dune.com when he wants to get more granular with NFT information?

[02:41] The customizable, interconnected web provided by Notion to optimize project management.

[03:07] What Eric uses Rarity Tool for.

[03:26] The bullish NFT integrations built by Shopify.
Tweetables:
“What Uncut.fm does is that they’re allowing podcast creators to automatically mint and sell NFTs. So basically, you can own this episode.” — @ericosiu [0:00:16]
“Shopify has actually built a lot of NFT integrations and they are very bullish.” — @wilxlee [0:03:26]
Links Mentioned in Today’s Episode:
Uncut.fm
Figma
Cryptoslam
Dune
Notion
Rarity Tool
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
4 min
October 17, 2022How Wil created world class merch but lost money!
Creating merch certainly seems like a foolproof way to generate profits, but that’s not always the case! Today, we are discussing how Wil actually lost money on the world-class merch he created with the Littles, and why profit was never part of the plan. We discuss how Wil sees the role of merch in the overall messaging for the Littles, in step with the philosophy that how you do one thing is how you do everything. Hear how merch can be used to show investors the quality of your work, why Wil doesn’t mind that merch is a loss leader in his business, and how he foresees long-term gain from short-term loss. Hear about Wil’s hands-on process of sourcing and manufacturing merch for the Littles, why he doesn’t recommend that for everyone, and what the process of custom-curating his Shopify experience was like. Thanks for tuning in!
TIME-STAMPED SHOW NOTES:
[00:32] Wil’s thoughts on how he ended up losing money on the merch he created.

[01:13] How Wil sees the role of merch in representing and marketing the Littles.

[01:20] Why they have chosen to spend so much time investing in the details of the merch?

[01:50] How he has applied the philosophy of ‘how you do one thing is how you do everything else’.

[02:01] How high-quality merch is a perfect way to show investors the quality of their work.

[02:39] Why Wil doesn’t mind merch being a loss leader.

[03:16] How merch provides a tangible touchpoint for a digital brand.

[03:32] The reality of loss leaders and potential long-term gain.

[04:01] Wil’s hands-on process of manufacturing merch for the Littles.

[04:31] Why he doesn’t recommend a hands-on process for everyone.
[04:48] The process of custom-curating his Shopify experience.
Tweetables:
“The way we see merch is not only as a way for people to rep our brand but also as a way for us to market our brand out there, which is the reason why we spend so much time and effort into every single tiny detail.” — @wilxlee [0:01:11]
“We get to, not only send this merch to our community members that love the entire experience, but also, send it to investors, send it to friends and family. This is a perfect way to show them the quality of our work.” — @wilxlee [0:01:53]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
6 min
October 14, 2022Recap of Leveling Up Live Event and How To Do Your Own Conference
Welcome back! Today, we’re reflecting on our recent Leveling Up Live Event, and sharing some tips on conference creation with our listeners. Join us as Wil shares his experience of the conference as an attendee, telling us why he rates the live event as the best he has been to. Next, Eric unpacks the structure of the event, which is designed to facilitate networking and education far beyond what you can find online. Hear about the conference’s unique selling point, how the audience is curated, and why it can be so powerful to bring similarly positioned people together to share their struggles. Join us today to hear all this and more.
TIME-STAMPED SHOW NOTES:
[00:25] What made the Leveling Up Live Event such a success?

[00:50] The varied shapes that conferences take and why we are offering you a template today.

[01:10] Wil’s experience of the recent event and why it was the best of its kind.

[01:38] His feedback on the caliber of guests who are all seven figures and above.

[02:12] Overall experience and attention to detail.
[02:40] Opportunities for networking and relationship building at the event.

[03:10] Constructive feedback on the event: the room was too big.

[03:38] How the conference is structured to facilitate networking and education.

[03:57] What Eric considers to be the conference’s unique selling point: connecting people of all different levels of experience.

[04:14] Curating the audience through an application process.

[04:50] The power of bringing similarly positioned people together to share their struggles.
[05:07] How the conference’s daily structure facilitated connections far beyond what you would find online.

[06:07] Why Eric would have left more room for networking on day two in hindsight.

[06:17] Survey feedback from attendees.
Tweetables:
“The unique selling point for us is, how do we connect people with, not only the up-and-comers, but people at the top of their game from a business, media, and marketing standpoint.” — @ericosiu [0:03:57]
“People who are at the same stage share the same struggles and challenges. It’s a lot easier to relate to people. We get it right away, and the conversation becomes a lot more meaningful and impactful.” — @wilxlee [0:04:48]
Links Mentioned in Today’s Episode:
Leveling Up Mastermind Application
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
7 min

About Creators of Web3

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Creators of Web3 is a show that takes a candid look at the people who are inventing the future of blockchain and digital assets. Hosted by Eric Siu and Wil Lee, we dive into the unique lessons and…

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Creators of Web3

Creators of Web3 episodes

About Creators of Web3