Creators of Web3

By Eric Siu and Wil LeeBusiness Investing

Creators of Web3 episodes

November 25, 2022What We're Doing For Art Basel
Today on the show we discuss Art Basel, an art show in Miami that has grown tremendously in the past few years. We break down some of the satellite events that you can expect to see there, why it’s an excellent opportunity to network for anyone in the Web3 and NFT space, along with our tips for making the most of your time there!
TIME-STAMPED SHOW NOTES:
[00:00] Introducing today’s topic: What We're Doing For Art Basel*.

[00:04] An overview of Art Basel, and art show in Miami.

[00:49] What you can expect when you attend Art Basel.

[00:59] Some of the incredible events you can find at Art Basel.

[01:54] What makes these events worthwhile.

[02:36] Our tips on how to make the most out of Art Basel.

[04:45] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“Art Basel has basically become like a spectacle in the last couple of years where it's not really about Art Basel anymore. It's really about the satellite events.” — @ericosiu [0:00:14]
“Post-event me is always thankful that I made the decision to go to these events.” — @wilxlee [0:02:14]
Links Mentioned in Today’s Episode:
Art Basel Miami Beach
World of Women
Veefriends
Doodles
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
5 min
November 23, 2022Recap of The Littles' Big Arcade Launch
In today's episode, we look back at The Littles' recent launch (and what made it successful)! Will shares some of his reflections on expectations, reception, the stressful elements, and more, so make sure to tune in to hear all about this momentous occasion!
TIME-STAMPED SHOW NOTES:
[00:31] The success of the launch and Will's reflection on what enabled this.

[00:17] Looking at the atmosphere the day before the launch.

[02:35] Big expectations and a good reception!

[02:52] The issue that Will had with one of the developers ghosting at the last minute.

[03:41] How stress impacts the actions of employees before a launch.

[05:28] Looking at the game's reception within the community.

[06:31] Managing the damage that is done by bad actors.
Tweetables:
“It was a really successful launch, I would say; really successful by many different means.” — @willxlee [0:00:31]
“We just need to recognize that traders will always be traders, and we need to respect that.” — @willxlee [0:06:31]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
9 min
November 21, 2022What To Do About Negative People Attacking Your Community
Dealing with negativity and hateful attacks can have a lasting impact. Not just on your day or your mental health, but also on your perspective. In today’s episode, we discuss how to deal with negative actors who are attacking projects and how to maintain a balanced perspective as the founder or leader of your project.
TIME-STAMPED SHOW NOTES:
[00:33] Why Founders need to have some distance from their community.

[01:49] The importance of discerning constructive feedback from purely negative attacks.

[02:03] How to use surveys for constructive feedback.

[03:55] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“As a founder, your job is to steer the ship to the promised land. And your job is to be able to see things 10 steps out. But if you are caught in the weeds of things, you get consumed by this negativity and this spiral that really gets you nowhere.” — @wilxlee [0:00:44]
“I really recommend sending a survey maybe once a month, or once every quarter just to say, ‘hey, how likely are you to recommend this community to someone else?’” — @ericosiu [0:02:03]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
4 min
November 18, 2022How To Cultivate the Right Mindset During a Down Market
Your mindset can have a profound impact on your life and your business. In today’s episode, Wil and Eric share their strategies for fostering a positive outlook and maintaining a balanced perspective. From meditation to spending time in nature, learn why getting away from your screen is essential for recharging and being an effective leader!
TIME-STAMPED SHOW NOTES:
[00:00] The profound impact that your mindset has on your life and your business.

[00:30] How Eric cultivates a mindset that keeps him moving forward.

[02:05] Why recharging is so important as a leader.

[03:09] How to identify things that recharge you.

[04:37] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“Often my best ideas come when I'm not around my computer.” — @ericosiu [0:01:08]
“Identify things that recharge you.” — @wilxlee [0:03:12]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
5 min
November 16, 2022How To Keep Your NFT Team Motivated
The current NFT landscape and the broader global economy are facing a lot of challenges and uncertainty. And in a down market such as this one, it can be difficult to maintain your motivation. Tune in as we discuss our strategies for keeping your NFT team motivated, from the power of optimism to having an inspiring vision for your product!
TIME-STAMPED SHOW NOTES:
[00:00] Why it’s tough to stay motivated in a down market.

[00:21] How The Littles team is maintaining their motivation in the current NFT landscape.

[01:22] Why communication is so important within a company.

[02:51] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“Being able to have a very clear mission of what it is that you're trying to achieve, would help rally people behind you.” — @wilxlee [0:00:42]
“You have to stay consistent with your communication. You're really communicating enough when you feel like you're being annoying.” — @ericosiu [0:02:27]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
3 min
November 14, 2022Our Honest Opinion on the Current NFT Landscape
NFTs are currently experiencing a bit of an identity crisis. After being an exciting new trend, NFTs now need to find their long-term purpose in the broader online landscape. Tune in as we discuss the transition from NFT 1.0 to NFT 2.0, the state of the current NFT landscape, and why NFTs are in a promising phase of renewal and discovery.
TIME-STAMPED SHOW NOTES:
[00:15] Wil’s thoughts on the current NFT landscape.

[00:18] The concept of NFT 1.0 and NFT 2.0.

[01:12] Eric’s thoughts on the current NFT landscape.

[02:13] The current feeling of uncertainty in the economy and the NFT market.

[03:15] Why NFTs need to build better business models.

[04:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“We're in a space of renewal and discovery. We're in a phase of the current existing audience, really reframing what NFTs truly mean.” — @wilxlee [0:00:48]
“Oftentimes, there's going to be exuberance, and people become irrational.” — @ericosiu [0:01:13]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
5 min
November 11, 2022What Does It Mean to Build World-Class IP?
Intellectual Property (IP) can be an incredibly valuable asset. Just look at the immense success of the Marvel Cinematic Universe (MCU), which would not have been possible without the studio’s extensive IP ownership. Today on the show we delve into what it takes to build world-class IP and how to build a business model around it. Tune in to hear what Wil is focusing on for The Littles’s IP, why storytelling is so important, and why it takes decades to build world-class IP!
TIME-STAMPED SHOW NOTES:
[00:05] An overview of what constitutes intellectual property (IP).

[00:33] Wil’s approach to building IP for The Littles.

[01:18] Why character, world-building, and storyline are so important for compelling IP.

[02:09] Examples of successful IPs in the NFT world.

[02:32] Why it takes decades to build world-class IP.

[04:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“The way we approach building The Littles’s IP is really focused on the lore and the storyline of it. Because ultimately, with any franchise like Marvel and whatnot, we're really attracted to the story of the heroes, how we relate to them.” — @wilxlee [0:00:34]
“My take on this is that if you're going to try to build world-class IP, understand that it's not going to take a decade, it's going to take decades to do it.” — @ericosiu [0:02:32]
Links Mentioned in Today’s Episode:
VeeFriends
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
5 min
November 09, 2022The Good and Bad Sides of Free Mint Projects
One of the most popular launch options for NFTs is free minting, but is it the right choice for you? In today’s episode, we unpack the good and bad sides of free minting. We share what we’ve learned from doing free mint launches and why free minting is still a viable option despite its drawbacks. Tune in to learn more about the nuances of free minting and what we think of it!
TIME-STAMPED SHOW NOTES:
[00:06] A quick high-level overview of free mint projects.

[00:40] Why Wil is using free minting for his upcoming launch.

[01:16] How free minting allows for freemiums and product-led growth.

[01:57] The downsides of free minting.

[02:44] Why Eric regrets doing a free mint in hindsight?

[03:32] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“A free event is where you just pay the transaction costs. And then the founders decide what type of utility that you are going to get.” — @ericosiu [0:00:29]
“I think that in order for projects to decide whether to utilize freemium or not, they need to understand the strategy behind that.” — @wilxlee [0:00:46]
Links Mentioned in Today’s Episode:
CryptoPunks
goblintown
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
4 min
November 07, 2022When Are NFTs Going To Go Mainstream?
NFTs are more likely than not to seep into the mainstream and today, we voice our predictions on when that will be and how it will play out. We speculate about the role of big corporations in this shift and the light switch moment it will inspire.
TIME-STAMPED SHOW NOTES:
[00:06] When we predict NFTs will go mainstream.

[00:26] The unsustainable business model of NFTs as a speculative asset.

[00:36] The role big corporations will play in the mainstream-ification of NFTs.

[01:05] How we predict the shift to play out.

[02:16] The likely light-switch moment that will come with NFTs going mainstream.
Tweetables:
“For [NFTs] to go more mainstream there are going to have to be more real-world brands that are continuing to jump into the space.” — @ericsui [0:01:42]
“When [NFTs do] go mainstream, it’s going to be like a light switch moment.” — @wilxlee [0:02:16]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
3 min
November 04, 2022What Really Goes Into Building A Project For the Decades
Many creators and marketers in the NFT space are hyper-focused on the meta that’s in front of them right now, without simultaneously setting their eyes on the horizon. Without a long-term vision, projects are more likely to fall flat. In this episode, we talk about our ten-year goals for our respective brands and what it takes to build a project for the decades.
TIME-STAMPED SHOW NOTES:
[00:18] Wil’s long-term vision for The Littles.

[00:44] The Littles’ fundamental business model as an IP brand.

[01:01] How Leveling Up Heroes intends to build for the decades.

[02:11] The likelihood of projects failing without a long-term vision.

[03:00] The biggest flaw of creation.
Tweetables:
“The actions that we’re taking [are] to build for the ten-year outlook, not for the one-year outlook.” — @ericsui [0:02:04]
“A big portion of people that are in this space creating NFTs are really focused on the meta that’s in front of them right now and building the meta that is happening, whereas they’re not really zooming out to see the grand picture of what this could be like.” — @wilxlee [0:03:02]
“The biggest flaw of creation and building anything is if you don’t have a long enough horizon for the project.” — @wilxlee [0:03:20]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
4 min

About Creators of Web3

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Creators of Web3 is a show that takes a candid look at the people who are inventing the future of blockchain and digital assets. Hosted by Eric Siu and Wil Lee, we dive into the unique lessons and…

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Creators of Web3

Creators of Web3 episodes

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