Creators of Web3

By Eric Siu and Wil LeeBusiness Investing

Creators of Web3 episodes

January 11, 2023FTX Saga and Implications to Founders
The FTX saga has really drained confidence in the crypto space. In this episode, we examine the implications for founders and the industry at large. We speculate about the cause of FTX’s undoing and the lessons that can be learned from it. Tune in to find out how, despite its negative implications, this collapse may actually benefit the industry in the long run!
TIME-STAMPED SHOW NOTES:
[00:17] The FTX saga explained.

[00:52] The role of leverage in their undoing.

[02:20] What they’re doing to try to bounce back.

[02:30] The implications for founders and the industry at large.

[03:42] Lessons to take away from the FTX saga.

[04:50] How the saga can be framed as a long-term positive for the industry.
Tweetables:
“The retail sentiment on this entire industry is going down a hole for sure. It’s going to take a few years for this confidence to build up, and this itself affects the entire industry.” — @wilxlee [0:02:56]
“You have to be responsible and think about a business model that actually works.” — @ericosiu [0:04:26]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
6 min
January 09, 2023How Proper Web3 Events Should Be Run
More often than not, Web3 events are poorly organized, and attendees walk away with far less than their money’s worth. In this episode, we look at examples of both good and bad event experiences and break down what’s required to run a proper event. Tune in for more on the business model of these conferences and networking events, and how to personally make the most of them.
TIME-STAMPED SHOW NOTES:
[00:05] The pitfalls of the NFT London conference.

[00:57] Examples of good event experiences and how proper events should be run.

[03:33] Examples of badly organized events.

[04:00] What makes for a good event?

[05:04] The intention you should have when you walk into an event as an attendee.

[05:17] The business model behind events.
Tweetables:
“The less you have filters … the more it becomes less valuable for people because there’s no intention behind it.” — @ericosiu [0:03:38]
“It’s really important that whoever’s throwing the event [has] the intention and [understands] what’s good and who’s in the audience so they can take advantage.” — @ericosiu [0:04:48]
“Any conference or networking event you go to, just have the intention of meeting and developing one quality connection and that would already be worth it.” — @wilxlee [0:05:07]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
6 min
January 06, 2023How We’re Thinking About Building Our Teams in a Tough Climate
Although we’re in a particularly tough economic climate, it’s ironically a great time to hire. In this episode, we examine why that is, and break down how best to find the perfect team members. You’ll also discover what not to do when hiring generalists versus specialists, and why values should always come first!
TIME-STAMPED SHOW NOTES:
[00:00] Today’s topic: building teams in the current economic climate.

[00:15] When to hire generalists versus specialists.

[01:52] How not to approach hiring.

[02:12] How to ensure you find the right people for your team.

[05:15] Why now is a good time to hire.

[05:25] Why values always trump talent.
Tweetables:
“Finding the right person is a matter of you defining what outcomes you’re looking for in the beginning, defying the competencies, and then defining your core values.” — @ericosiu [0:02:12]
“It doesn’t matter how good someone is [or] how competent they are if they don’t align with your core values.” — @ericosiu [0:02:56]
“Hiring for talent or values — it values every time.” — @wilxlee [0:05:29]
Links Mentioned in Today’s Episode:
Find Your Why
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
7 min
January 04, 2023How To Deal With Turnover in Web3
Staff turnover is never comfortable, but sometimes it’s unavoidable. In this episode, we examine our experiences of turnover against the backdrop of the current labor market in the web3 space. The market has evolved significantly in the past ten years, and today, we look at what that means for employers and discuss ways to smooth the turnover process.
TIME-STAMPED SHOW NOTES:
[00:11] The challenge of employee turnover.

[00:49] The current labor market in the web3 space.

[01:39] The Fed Put explained.

[02:04] The evolution of the labor market in the world of technology.

[03:02] What the current employer’s market means for hiring in the web3 space.

[03:40] Wil’s recent experience of losing a team member and hiring two more.

[04:21] The importance of getting comfortable with the idea of turnover as your company grows.
Tweetables:
“Now it’s very much an employer’s market which means that if you’re an employer, you can scoop up talent and you’ll get people that are not as entitled, and you’ll probably get a better price as well.” — @ericosiu [0:03:02]
“In reality, there are actually a lot more professional people who are a lot more capable at a much more reduced cost.” — @wilxlee [0:03:57]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
6 min
January 02, 2023Are Roadmaps a Good or Bad Thing?
Having a roadmap for your NFT project is an industry-standard, yet is it always a good idea? In this episode, Wil fills us in on why he chose not to publish a roadmap for The Littles. We discuss the limitations of roadmaps, when it’s a good idea to have one, and how best to approach it to allow flexibility.
TIME-STAMPED SHOW NOTES:
[00:16] Why Wil chose not to publish a roadmap for The Littles.

[00:56] The limitations of roadmaps.

[01:39] When it’s a good idea to have a roadmap.

[01:56] How best to approach roadmaps.
Tweetables:
“We were one of the first ones in meta to set up with no roadmap launch.” — @wilxlee [0:00:41]
“When the vision’s not clear enough, to create a roadmap really ties you in and doesn’t give you any flexibility to maneuver around the space.” — @wilxlee [0:00:56]
“If your vision is clear, in terms of the pillars that you’re focusing on, then it’s a good idea to have your roadmap out there because it really gives clarity on how you plan on building this thing.” — @wilxlee [0:01:39]
“Simply enough, have a flexible roadmap. That’s what it is at the end of the day.” — @ericosiu [0:02:53]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
4 min
December 30, 2022How Wil Is Building a Council for The Littles NFT Community
There are many pros to building a committee within your NFT projects and an equal amount of drawbacks. In this episode, we break down the benefits and share tips to avoid a toxic outcome. We look at the importance of vetting people and how to do so, as well as the value of diversity in council members. Tune in to find out how Wil is building a council for The Littles NFT community.
TIME-STAMPED SHOW NOTES:
[00:18] The pros of having a council or committee within your NFT projects.

[00:52] What to be wary of when building a council.

[01:47] How to prevent a toxic outcome.

[02:33] Why it’s important to vet people and how to do so.

[03:09] The value of diversity in council members.

[03:49] Wil’s approach to building a council for The Littles NFT community.
“Having a council allows the community to have a voice directly with your projects.” — @wilxlee [0:00:24]
“We’re setting the expectation for our committee to work on one specific project so we can actually learn from it.” — @wilxlee [0:03:49]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
5 min
December 28, 2022The Rise of Councils in NFT Communities
We’ve noticed a recent rise in councils in NFT communities. In today’s episode, we break down the ins and outs of this trend and what it means for the evolution of communities. Tuning in you’ll hear why The Littles are creating their very own council to nurture their community and how having a council can help more people feel included.
TIME-STAMPED SHOW NOTES:
[00:00] Introducing today’s topic: The Rise of Councils in NFT Communities.

[00:05] Why The Littles are creating a council to nurture their community.

[00:51] Examples of other NFT projects that have announced adding councils to their communities.

[01:06] The main problem that councils are expected to solve.

[01:25] Why it’s good to have relatable council members.

[02:11] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“We at The Littles are creating this council, or a committee, to involve our community a little bit more to co-create together and to really nurture our community.” — @willxlee [0:00:08]
“You actually want your council members to be relatable.” — @ericosiu [0:01:47]
Links Mentioned in Today’s Episode:
Bored Ape Yacht Club
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
3 min
December 26, 2022Why Having A Media Company Matters in Web3
We live in an age of information overload, and if you’re trying to capture someone’s attention, you need to stand out from the crowd. One of the best ways to excel in the new attention economy is to have a media company where you can regularly put out fresh information. This is especially true in a fast-growing field like Web3 where things are constantly changing and your audience is actively looking for updates. To learn more about what it means to have a media company and why it matters in the Web3 space, make sure you press play now!
TIME-STAMPED SHOW NOTES:
[00:00] Introducing today’s topic: Why Having A Media Company Matters in Web3.

[00:04] An overview of media companies that currently exist in the Web3 space.

[00:42] Why capturing people’s attention is so powerful.

[02:07] How a media company helps you shape the narrative around Web3.

[02:30] Why trust is so important when you create a media company.

[02:47] How Wil builds trust by regularly talking to his community members.

[05:02] Why consistency will make or break your content.

[05:54] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“Attention is currency, it is the new oil, so to speak. And if you don't have someone's attention, then why would they even care about you?” — @ericosiu [0:00:45]
“I love to be able to talk to my community members all the time. So I set up calls with them on a regular basis. Even the skeptics, actually, more so the skeptics because I want to see and understand what it is that they're skeptical about?” — @wilxlee [0:02:47]
Links Mentioned in Today’s Episode:
Bankless
NFT Now
The Kevin Rose Show
ONE37pm
MrBeast on YouTube
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
6 min
December 23, 2022How To Get More Out Of Your Community (And Not Burn Out)
Constantly remaining engaged with your community takes a ton of work (and attention!). And while building your community is essential, it is equally important that you do so in a way that does not result in exhaustion and burnout. Join us today as we discuss how you can get more out of your community without falling into the burnout trap!
TIME-STAMPED SHOW NOTES:
[00:00] Introducing today’s topic: How To Get More Out Of Your Community (And Not Burn Out).

[00:04] Why it’s essential for community members to be aligned with your core values, even if it takes some time.

[01:15] The importance of setting boundaries in your community.

[02:28] Some of the common issues that Eric has seen in other communities.

[03:23] How The Littles community changed after they launched Arcade.

[05:44] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“Our core values are people that are improvement-obsessed, people that are open-minded, and people that have unimpeachable character, meaning that they're honest and reliable.” — @ericosiu [0:00:17]
“For a project that has been waiting for 10 months to deliver something of super high expectation, we not only met the expectation, but we exceeded the expectation. For that, I'm super proud of the entire team.” — @wilxlee [0:04:08]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
6 min
December 21, 2022Fundraising for Your Web3 Project
The current downturn in the economy has had a significant effect on fundraising. Tuning in you’ll hear about Will’s approach to fundraising, how they have demonstrated their worth, and what he is doing to showcase his work. Make sure you tune in to gain fresh insight into what it takes to fundraise for your Web3 project!
TIME-STAMPED SHOW NOTES:
[00:00] Introducing today’s topic: Fundraising for Your Web3 Project.

[00:10] An overview of how Will is currently fundraising for his Web3 project.

[01:24] Why do you need to define what sets your project apart from others?

[02:58] What Will is doing to showcase his work.

[03:37] Hear a breakdown of Will’s pitch deck.

[05:04] How Will is reaching out to investors.

[06:09] That’s it for today! Don’t forget to rate, review, and subscribe to this podcast!
Tweetables:
“Now that we have our MVP, it shows a lot about the founding team's ability to execute, their attention to detail, and quite frankly, their tenacity to go through hardship.” — @wilxlee [0:01:03]
“If you're just following the trend, and you're not kind of coming up with your own angle and your own ideas here. You don't deserve to raise capital.” — @ericosiu [0:01:58]
Links Mentioned in Today’s Episode:
Wilson Lee on Twitter
Wilson Lee on Instagram
Eric Siu on Twitter
Eric Siu on Instagram
The Littles
Leveling Up
Leveling Up Heroes
Growth Everywhere
Single Grain
7 min

About Creators of Web3

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Creators of Web3 is a show that takes a candid look at the people who are inventing the future of blockchain and digital assets. Hosted by Eric Siu and Wil Lee, we dive into the unique lessons and…

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Creators of Web3

Creators of Web3 episodes

About Creators of Web3