Creators of Web3

There is a false dichotomy between Web2 and Web3, whereas, in reality, it isn’t (and cannot be) an us versus them situation. There is an overlap as the future of the internet unravels, and we’ve observed that there are characteristics of both that can comfortably live together and provide great value. We believe the true evolution comes with equilibrium and, in this episode, we examine the divisiveness and consider what needs to change in order to invite people into the Web3 space without judgment.

TIME-STAMPED SHOW NOTES:

Tweetables:

“Web2 versus Web3, it’s not about either or, but rather the market itself.” — @willxlee [0:03:12]

“In order for this industry to continue to evolve, we must reframe the definition of NFTs, community, and building together.” — @willxlee [0:04:20]

Links Mentioned in Today’s Episode:

Wilson Lee on Twitter

Wilson Lee on Instagram

Eric Siu on Twitter

Eric Siu on Instagram

The Littles

Leveling Up

Leveling Up Heroes

Growth Everywhere

Single Grain

There are plenty of other long and arduous podcasts out there about Web3, but we’ve decided to take a page from Marketing School and change the format of Creators of Web3. In this episode, we fill you in on what you can expect from now on, as we shrink our podcast into bite-sized daily episodes. Tune in to find out why we’ve decided to make this change, and how it will essentially serve you, the audience, better.

TIME-STAMPED SHOW NOTES:

Tweetables:

“Being able to create content consistently and being able to distribute it on a daily is definitely going to help with our reach.” — @willxlee [0:01:00]

“It comes down to zigging where other people are zagging.” — @ericsui [0:01:52]

Links Mentioned in Today’s Episode:

Wilson Lee on Twitter

Wilson Lee on Instagram

Eric Siu on Twitter

Eric Siu on Instagram

The Littles

Leveling Up

Leveling Up Heroes

Growth Everywhere

Single Grain

In this episode, we talk about Gary Vee's Veefriends, a blockchain-based play on the old childhood game of UNO. Veefriends is the ultimate brand play. It's the best realization of a digital collectible to date- and it still has a lot of room to grow. 

We also discuss why more people should be creating Cryptopunks (or similar NFTs) as not just a cool collectible, but as a brand-building asset.

Could the re-rise of CryptoPunks flip Apes? In this chatty episode, Wilson Lee and Eric Su cover some hot and popular topics! To start, Wil gives us a breakdown of his plans for his new free mint and, although he can’t share too many details, we learn that it is something you won’t want to miss! We learn more about how to market your free mint, whether you should make your advertising public, important strategies to create, and how to approach your customers in a way that will convert and keep them! We hear about reading the room, understanding the nuance of the market, the responsibilities of founders, earning compressions, and why it is important to build, train, and invest in the next generation of entrepreneurs! Plus, we learn about why to derisk yourself, how to manage to work on multiple platforms, and Minecraft’s new, public statement!

TIME-STAMPED SHOW NOTES:

Tweetables:

“The number one thing you can do right now is to protect your income and cover your costs.”— @ericsui [0:13:12]

Links Mentioned in Today’s Episode:

Y Combinator

PROOF

THE SANDBOX

FTX

Wilson Lee on Twitter

Wilson Lee on Instagram

Eric Siu on Twitter

Eric Siu on Instagram

The Littles

CryptoPunks

Leveling Up

Leveling Up Heroes

Growth Everywhere

Single Grain

Web3 and decentralized finance (DeFi) have tremendous potential, but there are key advancements that need to be made before widespread adoption can take place. In today’s episode, we meet up with Fabrice Cheng, Cofounder and CEO of Quadrata, a company that provides a safer experience for users through their innovative new NFT Passport. Learn how Quadrata automatically syncs identity, compliance, and reputation-based data across multiple blockchain networks and how this will support wider Web3 adoption, expand DeFi, and more! In our conversation, Fabrice shares how he first got into crypto, why he fell in love with Web3 technology, and the exciting announcement of Quadrata’s $7.5 million seed funding round. We also discuss the current bear market, the factors that contributed to it, and what you can expect going forward. Join us for an eye-opening conversation with Fabrice Cheng on the advancements that will take Web3 to the next level, the impact that Quadrata’s soulbound NFTs will have, and much more!

TIME-STAMPED SHOW NOTES:

Tweetables:

“It’s a false sense of security that, in general, leads to those catastrophic, cascading failures.” — Fabrice Cheng [0:25:07]

Links Mentioned in Today’s Episode:

Fabrice Cheng on LinkedIn

Fabrice Cheng on Twitter

Quadrata

Quadrata on Twitter

Wilson Lee on Twitter

Wilson Lee on Instagram

Eric Siu on Twitter

Eric Siu on Instagram

The Littles

Leveling Up

Leveling Up Heroes

Growth Everywhere

Single Grain

Today’s guest is one of the most influential voices in the crypto space right now. Known as Zeneca on Twitter and as Roy to the rest of the world, he is the founder of ZenAcademy and The 333 Club. During this episode, Roy shares what motivated him to fully immerse himself in the NFT space after a few years with one foot in the door, what ZenAcademy does, and where the idea for The 333 Club came from (plus a bit about the controversy that has surrounded it). We also discuss the biggest challenge that Roy has experienced as a founder, his thoughts about the future of NFTs, and why he is such a fan of Art Blocks!

TIME-STAMPED SHOW NOTES:

Tweetables:

“Time management is such an art.” — @willxlee [0:20:56]

“I am in a unique position because I get to chat to founders and people who are working on projects that the public doesn’t know about. Monday to Friday I’m always hearing about these amazing, amazing projects.” — @Zeneca_33 [0:25:06]

“The magic of NFTs is that you can do kind of anything with them.” — @Zeneca_33 [0:31:58]

Links Mentioned in Today’s Episode:

Zeneca_33 on Twitter

ZenAcademy

Growth Everywhere

Single Grain

The Littles

Leveling Up Heroes

Eric Siu on Twitter

Eric Siu on Instagram

Wilson Lee on Twitter

Wilson Lee on Instagram

In many ways, the NFT world is still in such an early stage of development that there’s no real playbook that entrepreneurs or creators can follow for building their businesses, especially if they want to scale. Today on the show we get together with Will Weinraub, CEO and Co-Founder at OnChain Studios, to talk about how he originally created Cryptoys as a gift for his daughter, the strategies they’re using to scale their product, and some of the biggest challenges facing entrepreneurs in the Web3 space today. Tuning in, you’ll learn about Cryptoys’ partnership with Mattel, how the world-famous toy company is leaning into innovation by embracing digital toys for kids, and why it’s so important to find the right partner to help you build your vision in the Web3 space. We also unpack why storytelling is an essential skill for entrepreneurs to master and reflect on recent developments in the crypto space, including the news that Solana will launch a new smartphone in 2023 and Doodles’ decision to appoint Pharrell Williams as their Chief Brand Officer. Tune in for key insights from one of the most passionate leaders in the Web3 space, and much more!

TIME-STAMPED SHOW NOTES:

Links Mentioned in Today’s Episode:

"The NFT World is getting more competitive every day, and you don't want to get left behind! Learn how to grow your NFT project:  www.youtube.com/c/LevelingUpOfficial"

Connect with Us:

In this episode, learn what to expect in NFT.NYC and what are the hottest headlines in Web3 right now. We will be covering controversial topics such as the Coinbase’s Layoff, Celcius asset freeze, and Nansen Connect - a new messaging platform that is set to replace Discord in the world of NFT Community. So, if you need a few more reasons to dive into the world of NFTs and meet some interesting movers and shakers, or just want some updates on the latest news from the final frontier, this is definitely the episode for you!

In light of the upcoming NFT.NYC Conference, we are using this episode to focus on why this event is so important, and why you should consider attending IRL! Also covered in this episode are the interesting topics of Goblintown's ascent, the latest on the crypto bill, and what it means to be a founder in the world of blockchain right now. Some of the ideas that we stress in our discussion are the importance of incremental progress over hasty, hype-based strategies, why NFTs are 'all about the vibes,’ and the entrance of big tech companies into the NFT game means for all of us! So, if you need a few more reasons to dive into the world of NFTs and meet some interesting movers and shakers, or just want some updates on the latest news from the final frontier, this is definitely the episode for you!

TIME-STAMPED SHOW NOTES:

Tweetables:

“In this market, you don't get rewarded for any changes, you need to come off as being super polished, and being ready to go and hit the floor running.” — @willxlee [0:00:53]

“Think in decades; that allows us to center ourselves and align with why we are building what we are building and how we approach the different builds as well.” — @willxlee [0:02:36]

“What I found interesting with NFT.NYC was the side events, and the people, more so than going to the actual talks.” — @ericsui [0:05:30]

“I don't want to plan it out too much, because I want to let serendipity take over, and that's where the magic happens.” — @ericsui [0:07:12]

Links Mentioned in Today’s Episode:      

NFT.NYC  

Gary V

Beeple

Keith Grossman

Pussy Riot 

Nadya Tolokonnikova 

Original Protocol

The Littles

The market has been doing some crazy things lately, and it’s left a lot of people wondering about the future of Web3. Today on the show we take a closer look at significant developments in the space and share our reflections and key takeaways. To kick things off we discuss how A16z recently raised 4.5 billion dollars for their biggest Crypto Fund. We discuss why their decision to raise and invest such a substantial amount in the crypto industry is a huge vote of confidence that has allowed other VCs and investors to continue to invest in similar long term projects and why this is excellent timing for builders of Web3 products who are dedicated to building long-term projects with utility. Our conversation also focuses on the best tactics for a bear market, how to grow intellectual property with Web3 products, and some of the important long-term applications for NFTs, especially when it comes to branding and building relationships with customers. Tune in for fresh insights on the Web3 space, our thoughts on the latest developments, and more!

TIME-STAMPED SHOW NOTES:

• [01:14] Our thoughts on the news this week and the fear and greed index.
• 02:14] What to focus on in a bear market.
• [03:22] Some of the prospects for real-life utility in crypto products. 
• [05:58] How A16z recently raised 4.5 billion dollars for their biggest Crypto Fund, why it’s excellent timing, and why it’s good for builders of Web3 products.
• [08:36] An overview of STEPN, an Australian Solana phone app.
• [11:13] The prevalence of ponzi mechanics in Web3 and what comes after. 
• [15:19] Insights into the exciting developments happening in crypto. 
• [16:43] The important long-term applications for NFTs in branding and building relationships with customers. 
• [17:58] How copyright infringement and delisting can happen in the Web3 space.
• [21:58] Building Intellectual Property (IP) in the Web3 space.
• [22:58] How Will plans to build the IP and branding for The Littles. 
• [24:48] The relationship between IP, storytelling, and entrepreneurship.
• [29:27] What we’ve learned from Gary Vee and his deep understanding of value.
• [33:26] Hear about Will and Eric’s upcoming plans. 
• [35:00] That is it for today, please take a picture of this, share it on social media, and let us know what you think!

Tweetables:

“And as you go through these challenges together, and when the tide goes back out again, and I think that's where you would be able to show your strength for your project.” — @willxlee [0:03:12]

“Exceptional leaders create exceptional outcomes. And that's what really matters at the end of the day, right?” —