Before we dive into Day 4, a quick announcement…
The Author Marketing Superpowers Deck Kickstarter closes TOMORROW. We’re inches away from unlocking our next stretch goal — AuthorHub, an all-in-one book marketing tracker that helps you level up your author business.
Backers get:
- The physical 50-card Author Marketing Superpowers Deck
- Bonus workshops and templates
- A complete digital workbook
- Access to the Readers First Challenge (the ultimate “sell your book before you write it” course)
- And huge discounts — 50%+ off — only available before the Kickstarter ends
👉 Back the Kickstarter before it closes
Now, welcome to Day 4 of the Author Marketing Superpowers Bootcamp: Scale Your Readers.
This bootcamp is designed to help you go from story idea → $1,000 in book sales in under 5 minutes a day, with minimal stress, time, and money.
You’ve already completed the foundations:
- Day 1: Choose your target audience
- Day 2: Validate that audience will buy your idea
- Day 3: Make sure your story keeps readers engaged
Now you’re ready for the part every author dreams about: scaling your readership.
But here’s the twist: Most authors think scaling = more work. In reality, marketing isn’t about selling books. It’s about building a system that sells books for you.
This system is your Reader Growth Engine — a repeatable, scalable way to grow your readership without burning out.
There are 3 Reader Growth Engines to choose from:
1. Paid Ads
Buying attention on platforms like Meta, TikTok, Pinterest, Reddit, and Google. Fast to test, fast to scale.
2. Building a Media Brand
Creating content people want to come back to. Think: BookTok, BookTube, bookish podcasts, fictional vertical TV, or genre-inspired educational/entertainment content.
3. Affiliates + Collaborations
The advanced engine: Podcasts, influencers, retailers, and partners who sell your books for you.
Most authors start with Paid Ads or a Media Brand engine — and that’s perfect.
Your 3 Steps for Day 4
Step 1: Marketing Fuel
What marketing activity energizes you? Blogging, TikTok, Facebook Ads, genre videos, podcasting — choose the style that feels fun and sustainable.
Step 2: The Content Cannon
A few pieces of content will drive most of your sales. Start experimenting. Test ideas. Analyze what resonates. Double down on what works.
Your first attempts might be messy — that’s normal. Iteration is everything.
Step 3: Infinite Reader Loop
Your engine must pay for itself.
Ways to do that:
- Sell book bundles and upsells (ideal for Paid Ads engines)
- Use sponsorships/brand deals to offset your content costs (ideal for Media Brand engines)
A sustainable engine is one that keeps its own fuel flowing.
Tomorrow, for Day 5, we’ll talk about something even more important: How to keep readers loyal — the key to long-term success and profit.
If you’re an Author Sidekick Plus member, you’ll also get access to our 2-hour Reader Growth Engines workshop, including deep dives into ads, community building, and live optimization.
Thank you again for your support — especially as the Kickstarter enters its final hours.
And remember…
Together we are boundless, Michael Evans The Author Sidekick
