Discover the “playground concept,” emphasizing the joy in work and the essence of credibility. Mitchell Levy dives into the importance of authenticity, social proof, and client-centric approaches. Explore how stories and testimonials build trust, uncover client needs, and enhance coaching influence.

Mitchell Levy is a two-time TEDx speaker, an international bestselling author of over 60 books, and an executive coach.

In this episode, Melinda and Mitchell talk about:

• Mitchell’s “playground concept” and the importance of loving your work
• Establishing and maintaining credibility through credentials, integrity, and actions
• A “credibility reel” for building trust and engagement
• The importance of energy, authenticity, and personal experiences in coaching
• Using the Customer Point of Pain (CPOP) to identify referral partners and potential clients
• Marshall Goldsmith's insight on earning credibility
• Misconceptions about credibility and the role of social proof and testimonials
• Methods for gaining testimonials and resourcefulness over perfection
• Fostering a supportive, client-centric coaching approach
• Concepts of respect, spreading “cred dust,” and avoiding “cred crud”

“If your external integrity is different than your internal integrity, you lose credibility.” — Mitchell Levy

Guest Bio:

Global Credibility Expert Mitchell Levy is a two-time TEDx speaker, an international bestselling author of over 60 books, and an executive coach at Marshall Goldsmith’s 100 Coaches. After interviewing 500 thought leaders on credibility, he published a 7-country international bestselling book, delivered a powerful TEDx Talk on humanity, created courses, and created the Credibility Nation membership community to help those live, learn, and surround themselves with others on the credibility journey.

He’s an accomplished entrepreneur who has created twenty businesses in Silicon Valley, including four publishing companies that have published over 750 books. He’s provided strategic consulting to hundreds of companies and has been the chairman of a board of a NASDAQ-listed company. Mitchell has been happily married for 31 years.

Resources or websites mentioned in this episode:

Mirasee
Coaches Console
Melinda’s book: The Confident Coach
Mitchell’s Website: MitchellLevy.com

Credits:

Host: Melinda Cohan
Producer and Editor: Michi Lantz
Executive Producer: Danny Iny
Music Soundscape: Chad Michael Snavely
Making our hosts sound great: Home Brew Audio

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Music credits:

Track Title: Clouds
Artist Name: Acreage
Writer Name: Marshall Usinger
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coastline Dream
Artist Name: Wild Sky
Writer Name: Adam Simons
Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

Track Title: Coo Coos
Artist Name: Dresden, The Flamingo
Writer Name: Matthew Wigton
Publisher Name: A SOUNDSTRIPE PRODUCTION

Track Title: Stars & Trees
Artist Name: Outside The Sky
Writer Name: Dustin Ransom
Publisher Name: A SOUNDSTRIPE PRODUCTION

Special effects credits:

24990513_birds-chirping_by_promission used with permission of the author and under license by AudioJungle/Envato Market.

Episode transcript: Credibility Is Your Coaching Superpower (Mitchell Levy).