Author credibility beats vanity metrics—and hospitality beats hacks. In this conversation, Megumi Calver explains how she helps nonfiction authors and speakers use books as credibility engines, why she built Merobebe to champion women winemakers, and the narrow moments when paid ads are worth it—after audience and offer are dialed.

You’ll learn:

• The difference between “bestseller” clout and durable credibility
• How to grow a thriving community without relying on paid ads
• Wine-world lessons for marketers: language, labels, and transparency
• A pragmatic framework for ads when budgets are tight
• Why genuine hospitality outperforms dashboards

Connect with Megumi

• Merobebe: https://www.merobebe.com/

• LinkedIn: https://www.linkedin.com/in/megumicalver/

• Email: [email protected]

Work with Adam

👉 Book your 20-min Exploration Call: https://calendly.com/adamwbarney/explorationplugin-20min

Unpacking real. Ditching noise. Subscribe and share with a founder who values trust over tricks.