The benefits to defining your CRM requirements as early as possible. Base's move from Chicago to the Bay area. Microsoft's CRM strategy. Native advertising explained. Twitter today.

Dan Ogdon joins Sam & Steve to discuss the coming Act! Cloud and how it will be interwoven with Swiftpage's flagship email marketing offering.

Dan Reid, the Director of Product Management for partners at DocuSign, Inc., joins Sam and Steve to discuss why everything's better with DocuSign on top of it (including CRM, of course)

Sam and Steve discuss extreme weather, SalesLogix 8.1, Microsoft's purchase of Parature, cloud CRM iteration pace, BrightTALK integration with Salesforce, Zendesk's IPO "signals" and more.

Rhoda Bernstein, the Director of Strategic Alliances for Dun and Bradstreet, joins Sam and Steve to talk about important business improvements that result from having accurate CRM data.

Sam & Steve review the year in CRM and make some predictions for 2014 without going too far out on respective limbs.

Sam and Steve discuss the lead qualification process and the best time for inside sales to handoff a marketing qualified lead to outside sales -- and at what point the lead should be converted to an account/contact/opportunity

Glenn Lehner of LinkPoint360 and Brandon Bruce of CirrusPath, publishers of Cirrus Insight, join Steve and Sam to discuss an assortment of topics around email client to CRM integration.

Steve and Sam are joined by Nolin LeChasseur of Brainrider for an insightful discussion about B2B content marketing and lead generation.

Sam gets out of a speeding ticket in Wisconsin; Steve reports in on Dreamforce; 1-1-1 giving; mobile, mobile, mobile; the CRM masses; risky CRM demos that worked; SugarCRM's guerilla marketing effort.