CRM Talk

CRM prototypes, configuration vs. customization, Sage's salesforce.com announcement, Google's new mobile-friendliness standards, Amazon Prime addiction.

How specialization is occurring in everything from mobile apps to underwear. CRM requirements, the business value of podcasting and getting overwhelmed by online ads.

After talking about Steve's latest mountain bike mishap, Sam and Steve review their batting averages on their 2014 CRM predictions and take a stab at some 2015 predictions.

A post Inforum 2014 discussion about Infor CRM (formerly SalesLogix) and how CRM fits in with Infor's many offerings. Sponsored by http://crmswitch.com

Steve & Sam discuss the differences between integrating CRM & ERP and unifying the two product categories, as well as the challenges that come with either scenario. Sponsored by http://crmswitch.com

Steve & Sam talk to Diane Berry, Chief Knowledge Evangelist at Coveo, about the present state and the future of customer service. Diane explains how to make sense of ever changing data in different formats across different on-premises and cloud systems -- in order to most efficiently solve customer issues.

Steve and guest Cathy Boudreau of Harvest Solutions discuss HubSpot's Inbound 2014 conference as well as the similarities & differences between Pardot and HubSpot.

Steve also talks about the Marketo road show and what he learned about lead enrichment and predictive lead scoring.

Sam and Steve trace Infor's CRM moves from the 2011 bromance between Charles Phillips and Marc Benioff to the recent acquisition of SalesLogix from SwiftPage.

Brian Kelly, CMO of InsideView, joins Sam and Steve to explain how a combination of data, insights and connections helps salespeople and marketers drive highly relevant conversations and communications - and therefore dramatically higher conversion rates.

Steve and Sam discuss Gartner's 2014 Magic Quadrant for Sales Force Automation. Sam airs a few of his CRM pet peeves.