Is Anything Real In Paid Advertising?

CRM That Pays: Lead Scoring, Attribution & ROI | Ep. 18 w/ Jason Kramer (Cultivize)


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Most companies pour money into marketing without connecting it to revenue. Jason Kramer, Founder & CEO of Cultivize, shows how to turn CRM, lead scoring, and simple attribution into hard ROI...and why many campaigns should be trimmed, not scaled.


In this episode, you’ll learn:

  • How a 25-year roofing company cut ~$50k in wasted ad spend by tracking every channel (QRs, call prompts, landing pages) and tying it back to sales activity.
  • “Hand raisers,” lead scoring, and seeing buying signals in real time (opens, site visits, video views).
  • Why most teams fail CRM roll-outs, and the fast path to a functional build in 4–6 weeks.
  • How agencies white-label CRM services to protect LTV, conversion, and retention.

Connect with Jason

  • LinkedIn: https://www.linkedin.com/in/jasonleighkramer/
  • Cultivize: https://cultivize.com/

Subscribe and find more episodes: https://isanythingrealinpaidadvertising.adamwbarney.com/

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Is Anything Real In Paid Advertising?By Adam W. Barney

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