CRM’s can often be categorized as a piece of software that ties together a series of tactics.  PERIOD. But, in truth, the CRM has the ability to create a customer experience from awareness to delight. Our job, as CRM implementers, is to use the CRM to create a full-circle experience that keeps bringing customers back to the table.

In this week’s episode, Jamie and Mickey take a little time to retrospectively talk about the discussion with Amanda Scott, from Be The Match. In digging deeper into this previous discussion, there are some big aha moments that Jamie and Mickey stumble upon.

This episode is less in the weeds and more into the big picture of “How do we use the CRM to take our customer experience to the next level?” We encourage you to listen in and think about what areas of your business need an infusion of more delight…and how you can use your CRM to get you there.  Let’s go beyond tactics to the core of customer delight and repeat business.

Mickey and Jamie get the wonderful opportunity to sit down with Amanda Scott. In her role as Senior Manager of Strategic College Programs and Initiatives at Be The Match, she’s involved in a lot of campaigns - and this means a lot of CRM activity. AND as a former higher ed professional, Amanda has the added benefit of understanding how many higher ed institutions have used (or not used) their CRM. 

In this episode, you’ll get to hear how this national non-profit organization (1,500+ employees) uses CRM in ways that are different from those in Higher Ed.  Amanda also talks about how the CRM is used differently across different organizations within the company - while still being optimized and maintaining a high level of data security.

Learning how to flirt is not everyone’s strong suit - in fact, some people are exceptionally bad at it (you know who you are). This episode is a true riff!  Mickey and Jamie get together to regroup after speaking with Eric Keiles (episode 15) and it turns out that they have a lot to talk about.  If you’re getting to the point in the year when it’s time to assess your CRM communications and process, you’ll want to listen to this episode to make sure you’re upping your flirt game (in the appropriate way).

In this episode, Mickey and Jamie sit down with co-founder and author Eric Keiles of Square 2 (marketing) in Philadelphia. The conversation is filled with moments that higher education professionals can (and should) grapple with in order to improve their current process (no matter how sophisticated it might be).

In today’s show, Jamie and Mickey frame up what the next few shows are going to look like as the team at CRMprov uses 2022 to explore the CRM functionalities and technologies that are currently used in other industries.  Why do that? You’ll need to listen to hear all the reasons : ). We’re doing this exploration to better understand how higher ed can bring these practices into our field/space at a much faster pace, at scale.

In this episode, Mickey and Jamie sit down with Julie Hummel and Mike Bittle, two friends and fellow CRM implementers from the north to discuss their firsthand experiences and lessons learned about implementation.

From database and outbound marketing usage to reporting and the integration of social tools, guest Brad Camilleri talks about the 5 primary competencies that he believes are critical to next level implementation.

In this episode, Mickey and Jamie have a real-time discussion with Dr. James Coker from East Carolina University, who is in the midst of implementing a new CRM.

Jamie and Mickey sit down with Shannon Zattola, VP of Enrollment Management and Marketing at Ursinus College, to discuss how traditional roles within admissions and marketing offices are changing.

If your CRM isn’t helping your process become more seamless or your student intake to become bigger AND better, then it’s not working. In this episode, we take a look at who’s responsible for this gap in implementation.